About Marketing Services
There are 331K companies in the Marketing Services sector across the world, with 7.35K funded companies having collectively raised $34.8B in venture capital money and private equity. Overall 11.8K of these are Series A+ funded and the sector has seen the creation of 4 Unicorns.
Marketing Services sector has seen 4.55K acquisitions and 6.59K IPOs.
This sector includes companies offering services to manage various marketing aspects such as Advertising, SEO, PR, Branding services, etc, for enterprises.
Marketing Services sector is also known as Digital Marketing Services or Marketing Agency.
Companies included in Marketing Services sector
Companies offering direct marketing, content marketing, influencer marketing, inbound marketing services, advertising services, PR services, branding services, SEO services to enterprises(B2B)Companies excluded in Marketing Services sector
Companies offering marketing related products or software, learning courses, blogs, and news articles.Market Map of Marketing Services
The market map of Marketing Services gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution.
Reports related to Marketing Services
Here are some reports related to Marketing Services sector:
Premium
Marketing Services Investor Landscape
Edition: June, 2025 (12 Pages)
Premium
Marketing Services Exit Landscape
Edition: August, 2026 (15 Pages)
View all reports related to Marketing Services. Sign up today!Top Companies in Marketing Services
There are more than 331K companies in Marketing Services. CAA is the top Marketing Services company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Marketing Services companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Provider of digital & content marketing and branding services | Los Angeles (United States) | 1975 | Acquired | $263M | |
Provider of influencer marketing services | Mumbai (India) | 2009 | Series A | $16.5M | |
Provider of e-commerce, marketing, and manufacturing platforms | Minato (Japan) | 2016 | Public | $91.7M | |
Provider of IT suite and market research services | Ottawa (Canada) | 1969 | Acquired | - | |
Operator of a digital entertainment platform providing music, video, and animation content | Ho Chi Minh City (Vietnam) | 2008 | Series D | $37M |
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Companies founded year-on-year in the Marketing Services sector
6,143 new startups have been founded so far in 2026 in the Marketing Services sector. 27,635 Marketing Services startups were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 6,143 |
2025 | 2,252 |
2024 | 2,991 |
2023 | 8,447 |
2022 | 8,986 |
2021 | 13,675 |
2020 | 27,635 |
2019 | 20,378 |
2018 | 15,897 |
2017 | 12,817 |
Companies founded across countries in the Marketing Services sector
United States has 85,615 Marketing Services startups, the most by any country, followed by United Kingdom which has 55,919 startups and India which has 37,745.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 85,615 |
United Kingdom | 55,919 |
India | 37,745 |
Germany | 24,077 |
Canada | 10,904 |
Australia | 6,003 |
United Arab Emirates | 3,732 |
France | 3,655 |
South Africa | 3,103 |
Spain | 3,069 |
Stage-wise distribution of the Marketing Services sector
Out of the total 330,888 Marketing Services companies, 7,353 have secured funding. Among them, 11,795 have reached Series A or higher, and 11,436 to Series B or beyond.
Founded - 330,888
Funded - 7,353
Series A+ - 11,795
Series B+ - 11,436
Series C+ - 11,341
Company Stage | No. of companies |
|---|---|
Founded | 330,888 |
Funded | 7,353 |
Series A+ | 11,795 |
Series B+ | 11,436 |
Series C+ | 11,341 |
Want to know more about Marketing Services ? Signup and explore Tracxn for free
- 331K+ Total Companies
- $34.8B+ Total Funding
- 7.3K+ Funded Companies
- 6.6K+ IPOs
- 4.5K+ Acquisitions
- 5 Reports
Funding Trends in the Marketing Services sector
Total funding year-on-year in the Marketing Services sector
The Marketing Services sector saw a total funding of more than $24.8B in the last 10 years. The most amount of funding was in 2019 at more than $4.59B. There has been a total funding of $559M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $559M |
2025 | $1.17B |
2024 | $2.66B |
2023 | $2.58B |
2022 | $2.42B |
2021 | $4.34B |
2020 | $2.15B |
2019 | $4.59B |
2018 | $2.43B |
2017 | $1.94B |
Total funding across countries in the Marketing Services sector
In the last 10 years, Marketing Services startups in United States have recieved the highest funding among all countries - $11.4B. China follows with $1.81B and United Kingdom with $1.49B.
- Total Funding
Country | Total Funding |
|---|---|
United States | $11.4B |
China | $1.81B |
United Kingdom | $1.49B |
Japan | $748M |
France | $692M |
Belgium | $476M |
India | $318M |
Italy | $132M |
Germany | $101M |
Spain | $38.2M |
Total funding amount raised by stage in the Marketing Services sector
Over the last 10 years, the Marketing Services sector have seen $928M into Seed Stage funding rounds, $4.42B into Early Stage funding rounds and $5.9B go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Debt | $8.98B |
Late Stage | $5.9B |
Early Stage | $4.42B |
Post IPO | $1.74B |
PE | $1.39B |
Seed Stage | $928M |
Grant | $651M |
Recent Funding Rounds in Marketing Services
In the year 2026, till August 2026, Marketing Services companies have raised $329M in equity funding across 80 rounds.
In the same period last year (i.e. till August 2025), Marketing Services companies had raised $381M across 120 rounds.
So, 2026 has seen a 13.59% drop in funding in Marketing Services companies as compared to 2025.
Here are some recent, important funding rounds in Marketing Services:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 6168 | Aug 28, 2026 | ||
Seed | 7519 | Aug 24, 2026 | - | |
Series B | 6676 | Aug 14, 2026 | ||
Seed | 4146 | Aug 11, 2026 | ||
Seed | 3173 | Aug 11, 2026 |
Top Investors in Marketing Services
Europa is the top investor in Marketing Services companies based on number of companies invested.
Here are some top investors in Marketing Services:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Washington, DC (United States) | ||
Washington (United States) | ||
Washington, DC (United States) | ||
Arlington (United States) |
M&A activity in Marketing Services
In the year 2026, till August 2026, 161 acquisitions happened in Marketing Services sector. Last year, in 2025, a total of 271 acquisitions happened in Marketing Services sector.
Here are some recent, important acquisitions in Marketing Services:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Aug 25, 2026 | ||
Business Acquisition | Aug 17, 2026 | ||
Business Acquisition | Aug 14, 2026 | ||
Business Acquisition | Aug 13, 2026 | ||
Business Acquisition | Aug 12, 2026 |
Acquisition trends in Marketing Services
Here are the acquisition trends in Marketing Services:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 161 |
2025 | 271 |
2024 | 408 |
2023 | 409 |
2022 | 510 |
2021 | 393 |
2020 | 282 |
2019 | 345 |
2018 | 412 |
2017 | 298 |
IPOs in Marketing Services
In the year 2026, till July 2026, 9 IPOs happened in Marketing Services sector.
Here are some recent, important IPOs in Marketing Services:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Jul 01, 2026 | Korea Exchange (KRX) | |
Jun 08, 2026 | Korea Exchange (KRX) | |
May 15, 2026 | National Stock Exchange (NSE) | |
May 11, 2026 | National Stock Exchange (NSE) | |
Apr 13, 2026 | Bombay Stock Exchange (BSE) |
Colleges which produce the most Marketing Services companies
Companies founded by alumni from top colleges in the Marketing Services sector
Most number of Marketing Services startups have been founded by alumni from University of California (Los Angeles), Stanford University and Harvard University.
College | No. of companies |
|---|---|
University of California (Los Angeles) | 141 |
Stanford University | 98 |
Harvard University | 78 |
IIT Delhi | 68 |
Harvard Business School | 64 |
University of Oxford | 52 |
London School of Economics and Political Science | 47 |
Carnegie Mellon University | 45 |
IIT Bombay | 45 |
Cornell University | 44 |
Total funding in companies founded by alumni from top colleges in the the Marketing Services sector
In the last 10 years, Stanford University graduates' Marketing Services companies have raised the most funding among top colleges. Harvard University alumni are second, and Harvard Business School alumni are third.
College | Total Funding |
|---|---|
Stanford University | $843M |
Harvard University | $609M |
Harvard Business School | $601M |
Columbia University | $529M |
University of Pennsylvania | $390M |
University of California (Berkeley) | $196M |
INSEAD | $188M |
London School of Economics and Political Science | $186M |
Wharton School | $165M |
University of Oxford | $122M |
Top News in Marketing Services
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Deliverect and Bounteous Forge Global Partnership to Advance Branded Digital OrderingPR Newswire•Aug 24, 2026•Bounteous, Deliverect
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Flightpath Adds 6 Jets to Fleet, Targets North American Expansionch-aviation•Aug 20, 2026•Flightpath
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Beldex Secures $8 Million for Privacy Infrastructure Expansion in Web3 and AICryptocurrency•Aug 20, 2026•EAK Digital, Bessemer Venture Partners
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Signs Express Brings England World Cup Fanatics Shop Experience to Life with DrytacWhatTheyThink•Aug 19, 2026•Signs Express, DRYTAC
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Rosalie Morton, SVP at Padilla, Named to Ragan’s Top Women in Marketing, Class of 2026Business Wire•Aug 19, 2026•Padilla
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Biometric Security Benchmark Rises as Five Vendors Clear iBeta PAD Level 2BiometricUpdate.com•Aug 17, 2026•ZOLOZ, PIP
