How many total Marketing Services companies are there in United States?

As of January 2026, United States has 40478 active Marketing Services companies.

What is the total funding raised by Marketing Services companies in United States?

Marketing Services companies in United States have collectively raised $20.3B in funding till date.

Which is the highest funded Marketing Services company in United States?

As of January 2026, WHP Global has raised $725M in funding, highest among the funded Marketing Services companies in United States.

How many exits have occurred in Marketing Services companies in United States?

Marketing Services sector in United States has seen 1937 acquisitions and 232 IPOs.

How many Marketing Services unicorns are there in United States?

United States has produced 2 unicorns in the Marketing Services sector till date.

Marketing Services in United States - 2026 Market & Investments Trends

Q: How many Marketing Services companies in United States are funded?

As of January 2026, 2088 companies have received funding in this sector.

Q: Who are the top investors in Marketing Services companies in United States?

The top investors in Marketing Services companies in United States by number of investments are HHS and National Science Foundation.

The Marketing Services sector in United States comprises 50.4K companies, including 2.09K funded companies having collectively raised $20.3B in venture capital money and private equity. Out of these, 2.44K are Series A+ funded, and 2 have achieved unicorn status.

Marketing Services sector in United States has seen 1.94K acquisitions and 232 IPOs.

This sector includes companies offering services to manage various marketing aspects such as Advertising, SEO, PR, Branding services, etc, for enterprises.

Marketing Services sector is also known as Digital Marketing Services or Marketing Agency.

Companies included in Marketing Services

Companies offering direct marketing, content marketing, influencer marketing, inbound marketing services, advertising services, PR services, branding services, SEO services to enterprises(B2B)

Companies excluded in Marketing Services

Companies offering marketing related products or software, learning courses, blogs, and news articles.

Key Metrics

Total Companies

50.4K

Top Companies

CAA, Xponential Fitness & more

Total Funding

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

232

Acquisitions

1.94K

Also known as

Digital Marketing Services or Marketing Agency

View complete details of this sector

There are more than 50.4K companies in Marketing Services in United States. CAA is the top Marketing Services company in United States, ranked using Tracxn Score (what's this?).

Here are 5 of the top Marketing Services companies in United States:

Company	Description	Location	Founded	Current Stage	Private Funding Raised
CAA	Provider of digital & content marketing and branding services	Los Angeles (United States)	1975	Acquired	$263M
Xponential Fitness	Provider of branding services	Irvine (United States)	1999	Public	-
Forum Brands	Platform offering brand management solutions	Palo Alto (United States)	2020	Series A	$51.4M
BNI	Referral marketing solutions for businesses	Charlotte (United States)	1985	Acquired	-
GroupM	Provider of advertising services	New York City (United States)	2003	Late Stage	-

Get a longer list of companies

Companies founded year-on-year in the Marketing Services sector in United States

6,580 Marketing Services startups in United States were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	34
2024	423
2023	1,908
2022	2,117
2021	2,884
2020	6,580
2019	4,730
2018	3,217
2017	2,616

Stage-wise distribution of Marketing Services sector companies in United States

Out of the total 50,396 Marketing Services companies in United States, 2,088 have secured funding. Among them, 2,435 have reached Series A or higher, and 2,292 to Series B or beyond.

Founded - 50,396

Funded - 2,088

Series A+ - 2,435

Series B+ - 2,292

Series C+ - 2,257

Company Stage	No. of companies
Founded	50,396
Funded	2,088
Series A+	2,435
Series B+	2,292
Series C+	2,257

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Total funding year-on-year in the Marketing Services sector in United States

The Marketing Services sector in United States saw a total funding of more than $13.8B in the last 10 years. The most amount of funding was in 2019 at more than $2.85B.

Total Funding

Year	Total Funding
2025	$326M
2024	$339M
2023	$1.99B
2022	$817M
2021	$2.64B
2020	$1.97B
2019	$2.85B
2018	$1.11B
2017	$1.12B

Recent Funding Rounds in Marketing Services in United States

In the year 2025, till December 2025, Marketing Services companies in United States have raised $281M in equity funding across 42 rounds. In the same period last year (i.e. till December 2024), Marketing Services companies in United States had raised $320M across 69 rounds. So, 2025 has seen a 12.41% drop in funding in Marketing Services companies in United States as compared to 2024.

Here are some recent, important funding rounds in Marketing Services companies in United States:

Company	Round Raised	Amount Raised	Funding Date	Investors
MageWorx	Seed	3832	Dec 16, 2025	-
Applecart	Series C	2100	Dec 11, 2025	-
Reliance Network	Unattributed	1342	Dec 01, 2025	Decathlon Capital Partners
Searchable	Series A	4273	Dec 01, 2025	Freestyle
Seahawk Media	Seed	9414	Nov 20, 2025	Cloud Linux

See a more detailed list of funding rounds

HHS is the top investor in Marketing Services companies in United States based on number of companies invested.

Here are some top investors in Marketing Services companies in United States:

Investor	Location	Top Portfolio Companies
HHS	Washington, DC (United States)	Motility Software, MadPow, Palladian Partners and iRT Inc
National Science Foundation	Arlington (United States)	Marinus Analytics, XIGEN, TroyResearch and Moore Research
United States Department of Agriculture	Washington, DC (United States)	Clear Channel Outdoor, Ogilvy, Quad and Manta
U.S. Department of State	Washington (United States)	Broadhead, Yemenpolling, Gitameit and Futura
OSTI	Oak Ridge (United States)	Imaginary Lines, Pathways United, Small Business Exchange and Astrodell

See a more detailed list of investors

In the year 2026, till January 2026, 1 acquisition happened in Marketing Services sector in United States. Last year, in 2025, a total of 94 acquisitions happened in Marketing Services sector in United States.

Here are some recent, important acquisitions in Marketing Services sector in United States:

Company	Acquisition Type	Acquisition Date	Acquirers
OP360	Business Acquisition	Jan 05, 2026	iQor
Taktical	Business Acquisition	Dec 20, 2025	MediaMint
Downstream	Business Acquisition	Dec 19, 2025	Elevate
Midan Marketing	Business Acquisition	Dec 04, 2025	Trozzolo
Giant Spoon	Business Acquisition	Nov 28, 2025	Wpromote

See a more detailed list of acquisitions

Acquisition trends in Marketing Services sector in United States

Here are the acquisition trends in Marketing Services sector in United States:

Total Number of Acquisitions

Year	No. of companies
2026	1
2025	94
2024	149
2023	150
2022	204
2021	173
2020	132
2019	157
2018	201
2017	143

In the year 2024, till May 2024, 2 IPOs happened in Marketing Services sector in United States.

Here are some recent, important IPOs in Marketing Services sector in United States:

Company	IPO Date	Exchange Symbol
Marketingforce	May 16, 2024	Hong Kong Exchanges (HKG)
Maxposure	Jan 23, 2024	National Stock Exchange (NSE)
HighRock	Feb 27, 2023	Canadian Securities Exchange (CSE)
MGO Global	Jan 13, 2023	National Association of Securities Dealers Automated Quotations (NASDAQ)
Atlas Global Creative	Jan 13, 2023	Canadian Securities Exchange (CSE)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the Marketing Services in United States

Most number of Marketing Services startups in United States have been founded by alumni from Harvard University, University of California (Berkeley) and Stanford University.

College	No. of companies
Harvard University	51
University of California (Berkeley)	36
Stanford University	35
Columbia University	34
Cornell University	32
University of Pennsylvania	32
Harvard Business School	30
Wharton School	25
University of California (Los Angeles)	24
Yale University	21

Total funding in Marketing Services companies founded by alumni from top colleges in United States

In the last 10 years, Carnegie Mellon University graduates' Marketing Services companies in United States have raised the most funding among top colleges. Columbia University alumni are second, and University of Pennsylvania alumni are third.

College	Total Funding
Carnegie Mellon University	$910M
Columbia University	$516M
University of Pennsylvania	$387M
University of California (Los Angeles)	$360M
University of California (Berkeley)	$359M
Stanford University	$313M
Stanford Business School	$260M
Harvard University	$194M
Wharton School	$161M
Harvard Business School	$88.3M