About Marketing Services sector in India
The Marketing Services sector in India comprises 37.6K companies, including 439 funded companies having collectively raised $556M in venture capital money and private equity. Out of these, 235 are Series A+ funded.
Marketing Services sector in India has seen 129 acquisitions and 83 IPOs.
This sector includes companies offering services to manage various marketing aspects such as Advertising, SEO, PR, Branding services, etc, for enterprises.
Marketing Services sector is also known as Digital Marketing Services or Marketing Agency.
Companies offering direct marketing, content marketing, influencer marketing, inbound marketing services, advertising services, PR services, branding services, SEO services to enterprises(B2B) are included in this sector. Companies offering marketing related products or software, learning courses, blogs, and news articles are excluded.
Key Metrics
Total Companies
Top Companies
Total Funding
Funded Companies
Series A+ Companies
Series C+ Companies
IPOs
Acquisitions
Also known as
Digital Marketing Services or Marketing Agency
Top Marketing Services Companies in India
There are 37,649 Marketing Services startups in India which include Collective Artists Network, Only Much Louder, Sokrati, Team Pumpkin, YAAP. Out of these, 439 startups are funded, with 235 having secured Series A+ funding.
2026 has seen the creation of 825 Marketing Services startups in India. Over the past 10 years, an average of 2,163 new companies have been launched annually. Notably, several of these startups have been founded by alumni of IIT Delhi, IIT Bombay and BITS Pilani.
Here is the list of top Marketing Services startups in India
Provider of influencer marketing services. It connects influencers with brands to promote the product or service. It represents a vast array of talent across cinema, OTT, television, music, sports, digital media, and regional entertainment sectors. It focusing on culture, business impact, and storytelling in entertainment.
Key facts about Collective Artists Network
- Founded Year: 2009
- Location: Mumbai (India)
- Stage: Series A
- Total Funding till date: $16.5M
- Investors: Nepean Capital, Glance and 6 Others
- Latest Funding Round: Angel, May 22, 2024, $*****
- Tracxn Score: 72/100 What is this?
- Competitors Rank: 1 of 1,428 Competitors
Provider of talent management, content creation, live events, and brand solutions. The company develops content and event experiences appealing to digital audiences. It manages a network of creators, producing content for various platforms. The company collaborates with brands on marketing efforts through content series and events.
Key facts about Only Much Louder
- Founded Year: 2001
- Location: Mumbai (India)
- Stage: Series A
- Total Funding till date: $8.29M
- Investors: Ca Media Digital, Agate Advisory and 13 Others
- Latest Funding Round: Series A, Dec 22, 2014, $*****
- Tracxn Score: 60/100 What is this?
- Competitors Rank: 3 of 345 Competitors
3. Sokrati
Platform offering data management software. It helps online retailers in gathering their customer information and provide actionable insights. All the catalogs in the store are mined in real-time to predict trending and high converting products. It helps to build and maximize customer portfolios. The platform also offers performance marketing that is derived based on campaign results. It helps brands map each product to the right user with an intent of purchase. The platform also enables brands to launch product ad campaigns across different channels.
Key facts about Sokrati
- Founded Year: 2009
- Location: Pune (India)
- Stage: Acquired
- Total Funding till date: $4.58M
- Investors: IvyCap Ventures, Athera and 42 Others
- Latest Funding Round: Series B, Jan 10, 2015, $*****
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 31 of 191,171 Competitors
4. Team Pumpkin
Provider of web development, digital marketing, and advertising services. It offers a range of services, include mobile application development, content, email & video marketing, brand research, customer engagement strategy, social media management, technical support, SEO, PPC, and PR.
Key facts about Team Pumpkin
- Founded Year: 2012
- Location: Mumbai (India)
- Stage: Unfunded
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 34 of 191,171 Competitors
5. YAAP
Key facts about YAAP
- Founded Year: 2015
- Location: Mumbai (India)
- Stage: Public
- Total Funding till date: $5M
- Investors: The Rainmaker Group and 2 Others
- Latest Funding Round: Series A, Jul 12, 2016, $*****
- Tracxn Score: 56/100 What is this?
- Competitors Rank: 4 of 11,668 Competitors
Companies founded year-on-year in the Marketing Services sector in India
825 new startups have been founded so far in 2026 in the Marketing Services sector in India. 5,218 Marketing Services startups in India were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 825 |
2025 | 473 |
2024 | 859 |
2023 | 1,412 |
2022 | 1,519 |
2021 | 2,476 |
2020 | 5,218 |
2019 | 3,849 |
2018 | 2,846 |
2017 | 2,153 |
Stage-wise distribution of Marketing Services sector companies in India
Out of the total 37,649 Marketing Services companies in India, 439 have secured funding. Among them, 235 have reached Series A or higher, and 219 to Series B or beyond.
Founded - 37,649
Funded - 439
Series A+ - 235
Series B+ - 219
Series C+ - 216
Company Stage | No. of companies |
|---|---|
Founded | 37,649 |
Funded | 439 |
Series A+ | 235 |
Series B+ | 219 |
Series C+ | 216 |
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Funding Trends in the Marketing Services sector in India
Total funding year-on-year in the Marketing Services sector in India
The Marketing Services sector in India saw a total funding of more than $331M in the last 10 years. The most amount of funding was in 2022 at more than $140M. There has been a total funding of $12.8M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $12.8M |
2025 | $22.6M |
2024 | $18.8M |
2023 | $14.7M |
2022 | $140M |
2021 | $66.9M |
2020 | $5.25M |
2019 | $16.5M |
2018 | $15.2M |
2017 | $18.3M |
Recent Funding Rounds in Marketing Services in India
In the year 2026, till May 2026, Marketing Services companies in India have raised $12.8M in equity funding across 4 rounds.
In the same period last year (i.e. till May 2025), Marketing Services companies in India had raised $843K across 4 rounds.
So, 2026 has seen a 1420.53% rise in funding in Marketing Services companies in India as compared to 2025.
Here are some recent, important funding rounds in Marketing Services companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 4178 | May 21, 2026 | ||
Series A | 5106 | Apr 28, 2026 | ||
Seed | 3305 | Feb 27, 2026 | ||
Angel | 5604 | Jan 15, 2026 | ||
Seed | 2050 | Dec 31, 2025 |
Top Investors in Marketing Services in India
Kerala Startup Mission is the top investor in Marketing Services companies in India based on number of companies invested.
Here are some top investors in Marketing Services companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Thiruvananthapuram (India) | ||
Menlo Park (United States) | - | |
Palo Alto (United States) | ||
Greenwich (United States) | - | |
Hyderabad (India) |
M&A activity in Marketing Services sector in India
In the year 2026, till July 2026, 2 acquisitions happened in Marketing Services sector in India. Last year, in 2025, a total of 9 acquisitions happened in Marketing Services sector in India.
Here are some recent, important acquisitions in Marketing Services sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jul 09, 2026 | ||
Business Acquisition | Mar 31, 2026 | ||
Business Acquisition | Oct 30, 2025 | ||
Business Acquisition | Oct 09, 2025 | ||
Business Acquisition | Sep 26, 2025 |
Acquisition trends in Marketing Services sector in India
Here are the acquisition trends in Marketing Services sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 2 |
2025 | 9 |
2024 | 10 |
2023 | 13 |
2022 | 13 |
2021 | 11 |
2020 | 13 |
2019 | 7 |
2018 | 10 |
2017 | 5 |
IPOs in Marketing Services in India
In the year 2026, till May 2026, 4 IPOs happened in Marketing Services sector in India.
Here are some recent, important IPOs in Marketing Services sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
May 15, 2026 | National Stock Exchange (NSE) | |
May 11, 2026 | National Stock Exchange (NSE) | |
Apr 13, 2026 | Bombay Stock Exchange (BSE) | |
Mar 05, 2026 | National Stock Exchange (NSE) | |
Oct 08, 2025 | National Stock Exchange (NSE) |
Colleges which produce the most Marketing Services companies in India
Companies founded by alumni from top colleges in the Marketing Services in India
Most number of Marketing Services startups in India have been founded by alumni from IIT Delhi, IIT Bombay and BITS Pilani.
College | No. of companies |
|---|---|
IIT Delhi | 48 |
IIT Bombay | 35 |
BITS Pilani | 19 |
Indian School of Business | 18 |
IIT Roorkee | 16 |
IIM Calcutta | 14 |
Anna University | 13 |
IIM Bangalore | 13 |
IIM Ahmedabad | 11 |
IIT Kanpur | 11 |
Total funding in Marketing Services companies founded by alumni from top colleges in India
In the last 10 years, University of Cambridge graduates' Marketing Services companies in India have raised the most funding among top colleges. Faculty of Management Studies and Harvard Business School alumni are second.
College | Total Funding |
|---|---|
University of Cambridge | $23.4M |
Faculty of Management Studies | $18.1M |
Harvard Business School | $18.1M |
IIM Calcutta | $5.76M |
Carnegie Mellon University | $4.58M |
IIT Kanpur | $3.5M |
Indian School of Business | $2.32M |
IIT Bombay | $2.14M |
IIT Delhi | $1.51M |
University of Warwick | $1.48M |
Top News in Marketing Services in India
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Programmatic buyers gain 13.4% CPM edge over AI agents, DataBeat findsPpc Land•Jul 01, 2026•DataBeat
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PureTech Announces Annual Results for Year Ended December 31, 2025Business Wire•Apr 29, 2026•Puretech
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The Body Shop's creative, media and SEO accounts up for reviewStoryboard18•Apr 24, 2026•The Body Shop India, Lyxel&Flamingo
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Social Panga Launches AI Council to Accelerate AI-Led Brand SolutionsBusinessnewsthisweek•Aug 02, 2025•Social Panga
