About Marketing Services sector in India
The Marketing Services sector in India comprises 32.1K companies, including 410 funded companies having collectively raised $507M in venture capital money and private equity. Out of these, 179 are Series A+ funded.
Marketing Services sector in India has seen 128 acquisitions and 31 IPOs.
This sector includes companies offering services to manage various marketing aspects such as Advertising, SEO, PR, Branding services, etc, for enterprises.
Marketing Services sector is also known as Digital Marketing Services or Marketing Agency.
Companies included in Marketing Services
Companies offering direct marketing, content marketing, influencer marketing, inbound marketing services, advertising services, PR services, branding services, SEO services to enterprises(B2B)Companies excluded in Marketing Services
Companies offering marketing related products or software, learning courses, blogs, and news articles.Top Marketing Services Companies in India
There are more than 32.1K companies in Marketing Services in India. Collective Artists Network is the top Marketing Services company in India, ranked using Tracxn Score (what's this?).
Here are 5 of the top Marketing Services companies in India:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Provider of influencer marketing services | Mumbai (India) | 2009 | Series A | $16.5M | |
Outdoor advertising network | Noida (India) | 2005 | Late Stage | $50.4M | |
Provider of data & analytics, digital process automation, and other transformation services | Noida (India) | 1992 | Acquired | - | |
Provider of digital marketing, branding, and application development services | Bengaluru (India) | 2013 | Acquired | - | |
Provider of digital marketing and advertising services | Hyderabad (India) | 2010 | Acquired | - |
Companies founded year-on-year in the Marketing Services sector in India
4,937 Marketing Services startups in India were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 48 |
2024 | 479 |
2023 | 1,083 |
2022 | 1,217 |
2021 | 2,171 |
2020 | 4,937 |
2019 | 3,694 |
2018 | 2,677 |
2017 | 2,017 |
Stage-wise distribution of Marketing Services sector companies in India
Out of the total 32,091 Marketing Services companies in India, 410 have secured funding. Among them, 179 have reached Series A or higher, and 165 to Series B or beyond.
Founded - 32,091
Funded - 410
Series A+ - 179
Series B+ - 165
Series C+ - 163
Company Stage | No. of companies |
|---|---|
Founded | 32,091 |
Funded | 410 |
Series A+ | 179 |
Series B+ | 165 |
Series C+ | 163 |
Let us walk you through our Sectors and other offerings
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Designed with precision for VCs, PE, IBs, Incubators, M&A, Innovation more
Funding Trends in the Marketing Services sector in India
Total funding year-on-year in the Marketing Services sector in India
The Marketing Services sector in India saw a total funding of more than $300M in the last 10 years. The most amount of funding was in 2022 at more than $134M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $2.94M |
2024 | $23.8M |
2023 | $6.28M |
2022 | $134M |
2021 | $67.4M |
2020 | $4.12M |
2019 | $12M |
2018 | $15.4M |
2017 | $17.6M |
Recent Funding Rounds in Marketing Services in India
In the year 2025, till September 2025, Marketing Services companies in India have raised $607K in equity funding across 4 rounds.
In the same period last year (i.e. till September 2024), Marketing Services companies in India had raised $20M across 13 rounds.
So, 2025 has seen a 96.97% drop in funding in Marketing Services companies in India as compared to 2024.
Here are some recent, important funding rounds in Marketing Services companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 8003 | Sep 29, 2025 | and 3 more | |
Seed | 8850 | Aug 11, 2025 | ||
Angel | 6740 | Jun 19, 2025 | ||
Seed | 6361 | Mar 26, 2025 | and 4 more | |
Seed | 9112 | Nov 12, 2024 |
Top Investors in Marketing Services in India
Kerala Startup Mission is the top investor in Marketing Services companies in India based on number of companies invested.
Here are some top investors in Marketing Services companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Thiruvananthapuram (India) | ||
Menlo Park (United States) | - | |
Palo Alto (United States) | ||
Greenwich (United States) | - | |
Seoul (South Korea) | - |
M&A activity in Marketing Services sector in India
In the year 2025, till October 2025, 8 acquisitions happened in Marketing Services sector in India. Last year, in 2024, a total of 10 acquisitions happened in Marketing Services sector in India.
Here are some recent, important acquisitions in Marketing Services sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Oct 09, 2025 | ||
Business Acquisition | Sep 26, 2025 | ||
Business Acquisition | Aug 05, 2025 | ||
Business Acquisition | Jul 15, 2025 | ||
Business Acquisition | Jul 02, 2025 |
Acquisition trends in Marketing Services sector in India
Here are the acquisition trends in Marketing Services sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 8 |
2024 | 10 |
2023 | 13 |
2022 | 13 |
2021 | 14 |
2020 | 13 |
2019 | 6 |
2018 | 9 |
2017 | 5 |
IPOs in Marketing Services in India
In the year 2025, till October 2025, 2 IPOs happened in Marketing Services sector in India.
Here are some recent, important IPOs in Marketing Services sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Oct 08, 2025 | National Stock Exchange (NSE) | |
Oct 03, 2025 | Bombay Stock Exchange (BSE) | |
Dec 17, 2024 | Bombay Stock Exchange (BSE) | |
Jul 24, 2024 | National Stock Exchange (NSE) | |
May 21, 2024 | National Stock Exchange (NSE) |
Colleges which produce the most Marketing Services companies in India
Companies founded by alumni from top colleges in the Marketing Services in India
Most number of Marketing Services startups in India have been founded by alumni from IIT Delhi, IIT Bombay and BITS Pilani.
College | No. of companies |
|---|---|
IIT Delhi | 28 |
IIT Bombay | 25 |
BITS Pilani | 24 |
IIM Calcutta | 21 |
University of Delhi | 18 |
IIT Roorkee | 17 |
IIM Bangalore | 15 |
IIM Ahmedabad | 14 |
Indian School of Business | 14 |
IIT Kanpur | 9 |
Total funding in Marketing Services companies founded by alumni from top colleges in India
In the last 10 years, University of Oxford graduates' Marketing Services companies in India have raised the most funding among top colleges. University of Cambridge alumni are second, and IIM Calcutta alumni are third.
College | Total Funding |
|---|---|
University of Oxford | $9.74M |
University of Cambridge | $9.33M |
IIM Calcutta | $5.5M |
Carnegie Mellon University | $4.58M |
IIT Kanpur | $3.5M |
Stanford University | $3.5M |
Indian School of Business | $2.47M |
IIM Bangalore | $2.23M |
IIT Bombay | $2.14M |
IIT Delhi | $1.51M |
Top News in Marketing Services in India
•
Coforge launches agentic AI-based IT operations platform EvolveOps.AIExpress Computer•Dec 24, 2025•Coforge
•
•
•
•
Social Panga Launches AI Council to Accelerate AI-Led Brand SolutionsBusiness News This Week•Aug 02, 2025•Social Panga
•
•
SW Network & Flipkart Launch Moto G96: A Smartphone for Water LoversOnline Media Cafe•Jul 17, 2025•Sociowash, Flipkart
•
VivoPower sets July 9, 2025 as record date for Caret Digital spin-off dividend eligibility.GlobeNewswire•Jun 25, 2025•VivoPower, Carat
•
Coforge Opens 'The Coforge Public Library' in Gurugram for Free Access to KnowledgeBusiness News This Week•Jun 09, 2025•Coforge
•
Info Edge Gets Green Light for ₹1,000 Cr Startup Fund, Backed Overwhelmingly by ShareholdersIndian Startup Times•Jun 03, 2025•Info Edge, Smart Web Solutions
