When was Hotel Effectiveness founded?

Hotel Effectiveness was founded in 2008 and raised its 1st funding round 10 years after it was founded.

Where is Hotel Effectiveness located?

Hotel Effectiveness is headquartered in Alpharetta, United States.

How many employees does Hotel Effectiveness have?

As of Sep 30, 2026, the latest employee count at Hotel Effectiveness is 22.

Is Hotel Effectiveness a funded company?

Hotel Effectiveness is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jul 25, 2018.

When was the latest funding round of Hotel Effectiveness?

Hotel Effectiveness' latest funding was a $***** Seed round on Jul 25, 2018, with participation from 1 investor. Its primary sector is Hotel IT. In United States, the Hotel IT sector has seen $17.5M in funding in 2026 to date.

Where does Hotel Effectiveness rank among its competitors?

Hotel Effectiveness ranks 1st amongst 48 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Backoffice, which secured $174K in May, 2026.

Who are the top competitors of Hotel Effectiveness?

Hotel Effectiveness' top competitors include Erledigt, ONTRACK Performance Tools and Nesto. Among them, Backoffice secured the most recent funding round in May, 2026.

Hotel Effectiveness - 2026 Company Profile, Team, Funding & Competitors

Hotel Effectiveness is an acquired company based in Alpharetta (United States), founded in 2008 by Mike Martin. It operates as a Web-based labor & employee management solutions for hotels. Hotel Effectiveness has raised an undisclosed amount in funding from Growth Street Partners. The company has 48 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Erledigt, ONTRACK Performance Tools and Nesto.

Company Details

Hotel Effectiveness offers web-based end-to-end labor management & employee software for hotels. The solution covers aspects such as task scheduling & assignment, automated monitoring, corporate visibility, performance benchmarking, time & attendance management, and wage benchmarking among others. It is available for a monthly subscription fee. Clients include Rolling Oaks Hospitality, Lodging Host Hotel Corporation, Hospitality Ventures Management Group, and Magnolia Hotel Group among others.

Website: hoteleffectiveness.com
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Email ID: *****@hoteleffectiveness.com
Phone Number: +1 **********

Key Metrics

Founded Year

2008

Location

Alpharetta, United States

Stage

Acquired

Latest Funding Round

Seed, Jul 25, 2018, $*****

Investors

Growth Street Partners

Ranked

1^st among 48 active competitors

Employee Count

22 as on Sep 30, 2026

Investment & Acquisitions

LobbyLights

Similar Companies

Erledigt & 47 more

Exit Details

Acquired by ASG (May 01, 2022)

View Hotel Effectiveness' full profile

Hotel Effectiveness got acquired by ASG on May 01, 2022.

Click here to take a look at Hotel Effectiveness's acquisition in detail

Hotel Effectiveness has raised funding over 1 round. Its latest funding round was a Seed round on Jul 25, 2018 for $*****. 1 investor participated in its latest round. Hotel Effectiveness has 1 institutional investor.

Here is the list of recent funding rounds of Hotel Effectiveness:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 25, 2018	6567498	Seed	7275233	4762272	5714354	6285654

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View details of Hotel Effectiveness's funding rounds and investors

The founders of Hotel Effectiveness is Mike Martin.

Here are the details of Hotel Effectiveness' key team members:

Mike Martin: Co-Founder, Chief Product Officer of Hotel Effectiveness.

View details of Hotel Effectiveness's Founder profiles and Board Members

Hotel Effectiveness' employee count trend

Hotel Effectiveness has 22 employees as of Sep 26. Here is Hotel Effectiveness's employee count trend over the years:

Employee count trend for Hotel Effectiveness

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Top competitors of Hotel Effectiveness include Erledigt, ONTRACK Performance Tools and Nesto. Here is the list of Top 10 competitors of Hotel Effectiveness, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hotel Effectiveness 2008, Alpharetta (United States), Acquired	Web-based labor & employee management solutions for hotels	-	Growth Street Partners	40/100
2nd	Erledigt 2026, Unfunded	Developer of digital software for managing operational team task distribution	-	-	27/100
3rd	ONTRACK Performance Tools 1994, Roswell (United States), Unfunded	Provider of web-enabled labor management solutions for the hospitality industry	-	-	26/100
4th	Nesto 2017, Germany, Series B	Developer of software for automated workforce planning and staff scheduling	$12.9M	Expedition Growth Capital	24/100
5th	Pro SLS 2016, Kyiv (Ukraine), Unfunded	Cloud-based personnel management solution for hotels	-	-	23/100
6th	Backoffice 2025, Vilnius (Lithuania), Seed	Provider of software for managing staff schedules and operational documentation	$174K	Lost Astronaut, FIRSTPICK	22/100
7th	Tempo 2025, New York (United States), Funding Raised	Developer of artificial intelligence software for automating hotel operational tasks	-	NEW	22/100
8th	HGC 1994, Piesendorf (Austria), Unfunded	Provider of digital management solutions for hospitality and tourism staff	-	-	21/100
9th	Lumin-AI Antalya (Turkey), Unfunded	Developer of artificial intelligence software for managing hotel hospitality operations	-	-	18/100
10th	Harlow 2026, San Francisco (United States), Unfunded	Provider of wearable voice interfaces for automated hotel staff operations	-	-	18/100