About Mayfair
Mayfair is a private equity firm founded in 2014. It is primarily based in London, United Kingdom. As of Jul 2026, Mayfair has a portfolio of 13 companies, comprising 13 funding rounds and 21 acquisitions. The firm primarily invests in companies based in United Kingdom and United States. Its portfolio is spread across a wide range of sectors from High Tech to Enterprise Applications. Its latest investment was a $***** Series D round in YieldStreet on Jun 02, 2025 which also saw participation from Tarsadia, Edison Partners and other investors.
Overall Mayfair portfolio has seen 1 unicorn and 7 acquisitions including key companies like OVO Energy, SuperAwesome and EGYM. A lot of funds co-invest with Mayfair, with names like M12 sharing a substantial percentage of its portfolio.
Mayfair has a team of 14 people, including 4 partners.
Key Metrics
Founded Year
2014
Location
London, United Kingdom
Portfolio Companies
Portfolio Sectors
Portfolio Locations
Acquisition Deals
Investment Deals
Mayfair's Portfolio
Mayfair has a portfolio of 13 companies. They have invested in a total of 13 companies. Their most recent investment was in YieldStreet (Series D round) on Jun 02, 2025. Here are the most recent investments by Mayfair:Date | Company | Round | Amount | Co-Investors |
|---|---|---|---|---|
Jun 02, 2025 | Series D | 7094 | ||
Sep 16, 2024 | Series B | 5178 | - | |
Nov 17, 2021 | Series C | 4962 | - | |
Sep 22, 2021 | Series D | 2760 |
_1580725928089.png?devicePixelRatio=2&height=20&width=20){kind=logo}
Mayfair has acquired 21 companies. Their most recent acquisition was of Pat The Baker on Jan 09, 2025. Here are the most recent acquisitions by Mayfair:
Acquisition Date | Company | Short Description | Total Funding | Founded Year |
|---|---|---|---|---|
Jan 09, 2025 | Brand of bread food products | - | 1953 | |
Sep 09, 2024 | Provider of outdoor advertising services | - | 1995 | |
Feb 22, 2024 | Operator of fitness chain | - | 1992 | |
Dec 22, 2023 | Online community for pet sitters | $10M | 2010 |
Here is the portfolio snapshot of Mayfair:
Investments by Year
The maximum number of investments were made in 2021
Acquisitions by Year
The maximum number of acquisitions were made in 2022
Portfolio by Location
Companies are primarily in United Kingdom and United States
Portfolio by Sector
Companies are primarily in High Tech
Team profile of Mayfair
Mayfair has a team of 14 members including 4 Partners and 3 Principals located in United Kingdom. Mayfair's team sits on the board of 1 company.Here is a list of top team members in Mayfair:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | London | - | ||
Partner | London | - | - | |
Partner | London | - | ||
Partner | London | - | - | |
Principal | United Kingdom | - | - | |
Principal | United Kingdom | - | - | |
Principal | London | - | - | |
Associate | London | - | - | |
Associate | London | - | - | |
Associate | London | - | - | |
Associate | London | - | - |
Co-investors of Mayfair
Over the past 12 years, 7 investors have co-invested in Mayfair's portfolio companies.
- Top Co-investors of Mayfair: 7 investors entered a company along with Mayfair. These include investors like M12 (1 company).
Mayfair News
•
FCA charges City lawyer with insider dealing related to Seraphine Group acquisitionCity A.M.•Jul 08, 2026•Seraphine, Next, Mayfair, FCA and 1 other
•
Apax Digital Funds to Acquire Luxembourg Portal Operator atHome GroupOnline Market Places•Oct 17, 2025•atHome, Apax, Oakley Capital, Mayfair
•
Yieldstreet Secures $77M to Enhance Platform and Private Market AccessPrivatebankerinternational•Jul 23, 2025•YieldStreet, Tarsadia, Kingfisher Investment Advisors, RedBird Capital Partners and 3 others
•
Yieldstreet Secures $45M in Series D Funding to Fuel GrowthFinSMEs•Jun 02, 2025•YieldStreet, Tarsadia, Mayfair, Edison Partners
•
Mayfair Equity Partners’ Final Close of £500 Million Fund IIIGlobal Legal Chronicle•Feb 07, 2025•Debevoise and Plimpton, Mayfair, Pat The Baker
•
CCPC clears acquisition of Pat the Baker companyAgriLand•Feb 06, 2025•Pat The Baker, Irish Pride, Mayfair
•
Ovo Energy buys brand from billionaire founder in £150m dealCity A.M.•Jan 28, 2025•OVO Energy, Mayfair, Mitsubishi Corporation, Morgan Stanley
•
UK investor Mayfair snaps up Ireland’s Pat the Baker, Irish PrideJust-Food•Jan 09, 2025•Pat The Baker, Irish Pride, Mayfair
•
•
Bizaway gets investment of 35 million euros from Mayfair Equity PartnersTeleborsa•Sep 16, 2024•BizAway, Mayfair, MAYFAIR Hotels, Clearwater and 3 others
