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SuperAwesome - About the company
SuperAwesome is an acquired company based in London (United Kingdom), founded in 2013 by Tom Impallomeni. It operates as an Ad platform for the kid-safe programmatic ad. SuperAwesome has raised $58M in funding from investors like Harbert Management, Hoxton Ventures and Twenty Ten Capital. The company has 1618 active competitors, including 182 funded and 110 that have exited. Its top competitors include companies like Smartly.io, StackAdapt and Soul Machines.
Company Details
SuperAwesome is Ad platform for a kid-safe programmatic ad. It enables safe, digital engagement with the global under-13/16 audience. It can be used by brands and content-owners to safely engage digital media with kids. The product offered by the company are AwesomeAds for content owners and advertisers. It is a kid-safe ad platform. The company also offers PopJam which is social content tools for U13 engagement, Kidfluencer for kid-safe influencer marketing, and Kids Web Services which is a cloud-based tool for creating safe sites, apps, and digital experiences for kids.
- Website
- superawesome.com
- Social
- Email ID
- *****@superawesome.com
Key Metrics
Founded Year
2013
Location
London, United Kingdom
Stage
Acquired
Total Funding
$58M in 4 rounds
Latest Funding Round
Investors
Ranked
1st among 1618 active competitors
Annual Revenue
£50M - £100M as on Dec 31, 2023
Employee Count
151 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Epic Games (Sep 25, 2020)
Legal entities associated with SuperAwesome
SuperAwesome is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Superawesome Trading Limited CIN: 3885555 , Germany, Active | Nov 28, 1999 | £50M - £100M (As on Dec 31, 2023) | 159 (As on Dec 31, 2021) |
SuperAwesome's acquisition details
SuperAwesome got acquired by Epic Games on Sep 25, 2020.
Click here to take a look at SuperAwesome's acquisition in detail
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SuperAwesome's funding and investors
SuperAwesome has raised a total funding of $58M over 4 rounds. Its latest funding round was a Series C round on Jan 27, 2020 for $*****. 3 investors participated in its latest round. SuperAwesome has 21 institutional investors and 26 angel investors.
Here is the list of recent funding rounds of SuperAwesome:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 27, 2020 | 7105564 | Series C | 3733013 | 3522579 | 9173114 | 9826913 |
Feb 12, 2019 | 1902103 | Series B | 8281938 | 7475010 | 4478244 | 4747725 |
Jul 20, 2015 | 6406913 | Series A | 8697132 | 6652094 |
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SuperAwesome's founders and board of directors
Founder? Claim ProfileThe founders of SuperAwesome is Tom Impallomeni.
Here are the details of SuperAwesome's key team members:
- Tom Impallomeni: Co-Founder of SuperAwesome and founder of 1 other company. Contact Info: 1 email address
SuperAwesome's Board of Directors
SuperAwesome's board has 5 active members. Lee Veitch, Maximilian Regner- Bleyleben, Daniel Sasaki and Dylan Collins are part of team and Timothy Grainger Weller is independent board member.Here is the list of SuperAwesome's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 13y 4m | |
Team | - | Current | 13y 7m | |
nxrmhbu | Team | - | Past | 1y 8m |
Investor | - | Current | 9y 1m | |
Investor | Mayfair | Current | 9y 1m | |
Independent board member | - | Current | 8y 6m | |
hmmfltv | Independent board member | - | Past | 4y 6m |
rtpnuex | Independent board member | - | Past | 7y 2m |
teyenuw | Independent board member | - | Past | 4y 4m |
View details of SuperAwesome's Founder profiles and Board Members
SuperAwesome's employee count trend
SuperAwesome has 151 employees as of Aug 26. Here is SuperAwesome's employee count trend over the years:
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SuperAwesome's Competitors and alternates
Top competitors of SuperAwesome include Smartly.io, StackAdapt and Soul Machines. Here is the list of Top 10 competitors of SuperAwesome, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | _1584079137017.png?devicePixelRatio=2&height=30&width=30){kind=logo} SuperAwesome 2013, London (United Kingdom), Acquired | Ad platform for the kid-safe programmatic ad | $58M | 74/100 | |
2nd | Smartly.io 2013, Helsinki (Finland), Acquired | Provider of an AI advertising platform for cross-channel campaign management | $22.8M | 70/100 | |
3rd | StackAdapt 2014, Toronto (Canada), Series B | Provider of an AI-powered platform for digital advertising campaign management | $537M | 70/100 | |
4th | Soul Machines 2016, San Francisco (United States), Series B | Developer of a platform for creating and deploying digital AI workers | $135M | 68/100 | |
5th |  Quotient 1998, Cincinnati (United States), Acquired | Provider of retail media networks digital incentives and advertising technology | $250M | 66/100 | |
6th |  Hashtag Paid 2013, Toronto (Canada), Series B | Platform offering influencer marketing and collaboration software | $22M | 65/100 | |
7th | Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 65/100 | ||
8th |  Pixis 2018, Burlingame (United States), Series C | Provider of an AI-powered platform for advertising campaign optimization and creative generation | $209M | 65/100 | |
9th | Cloud and AI based platform offering influencer marketing solutions | $32M | 65/100 | ||
10th | GRIN 2014, Sacramento (United States), Series B | Platform offering influencer marketing solutions for ecommerce businesses | $144M | 63/100 |
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SuperAwesome's Latest cap tables and shareholding
Founders own 25.30%, Funds (largest shareholder) own 33.83%, Enterprises own 12.50% and Angels own 8.20%. The net worth of SuperAwesome's founders is INR 34.2M as of Jan 25, 2020.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 25.30% | 34.2M | 5086036 | 4181579 | 2953793 | 1314742 |
Fund | 33.83% | 45.8M | 1276008 | 7788204 | 2942571 | 5151451 |
3812718 | 2683304 | 7082558 | 2598121 | 9005379 | 1834431 | |
Enterprise | 12.50% | 16.7M | 2520673 | 5535081 | 7241402 | 5735950 |
Angel | 8.20% | 11.1M | 4804786 | 7621144 | 9715786 | 1353538 |
Other People | 2.40% | 3.15M | 84 | 19 | 48 | 27 |
Total | 82.23% | 11.1Cr | 8850875 | 4247604 | 1266545 | 1950345 |
To unlock detailed Cap Table of SuperAwesome Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of SuperAwesome's Shareholding
SuperAwesome's Investments and acquisitions
SuperAwesome has made 1 investments in companies including Kids Corp. SuperAwesome has also acquired 5 companies including Starglow Media and PopJam.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Jan 13, 2026 | Acquisition | 2022 | - | |
Jul 19, 2019 | Investments | 2015 | Buenos Aires (Argentina) | |
Sep 11, 2015 | Acquisition | 2008 | London (United Kingdom) |
Want to know more about where corporates are investing? Sign up today!See all acquisitions by SuperAwesome
Reports related to SuperAwesome
Here is the latest report on SuperAwesome's sector:
News related to SuperAwesome
Filter this listMedia has covered SuperAwesome for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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SuperAwesome partners with Roblox as sole under-13 advertising partnerPocket Gamer•Jun 05, 2026•SuperAwesome, Roblox
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SuperAwesome Acquires Starglow Media to Expand Youth Engagement in AudioDeadline•Jan 13, 2026•Starglow Media, SuperAwesome, Epic Games
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Gracenote Appoints Ryan Moore as Chief Business OfficerAdvanced Television•Jul 17, 2025•Gracenote, SuperAwesome
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Levellr raises funds for tools to manage Discord communitiesVentureBeat•Nov 01, 2024•Levellr, Fuel Ventures, Colopl Next, LFG Holding and 5 others
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SuperAwesome launches under-18-focused audience data and insights platform Awesome IntelligencePocket Gamer•Sep 25, 2024•SuperAwesome
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Yoti and SuperAwesome will partner up to improve app safety for childrenMCV•May 18, 2023•Yoti, SuperAwesome
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Epic’s Superawesome lets game devs set up free parental verification for child gamersLaptopsmagazine•Oct 01, 2021•Epic Games, SuperAwesome
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Epic snaps up M12-backed SuperAwesomeGlobal Corporate Venturing•Oct 06, 2020•SuperAwesome, M12, Epic Games
•
•
Adverty enters into agreement and completes integration with SuperAwesome to enable kid-safe advertisingPR Newswire•Aug 10, 2020•Adverty, SuperAwesome
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