When was SuperAwesome founded?

SuperAwesome was founded in 2013.

Where is SuperAwesome located?

SuperAwesome is headquartered in London, United Kingdom.

Which legal entities is SuperAwesome associated with?

SuperAwesome is associated with Superawesome Trading Limited.

How many employees does SuperAwesome have?

As of Dec 31, 2021, the latest employee count at SuperAwesome is 159.

Is SuperAwesome a funded company?

SuperAwesome is a funded company, having raised a total of $58M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round.

When was the latest funding round of SuperAwesome?

SuperAwesome's latest funding was a $***** Series C round on Jan 27, 2020, with participation from 3 investors. Its primary sector is MarketingTech. In United Kingdom, the MarketingTech sector has seen $21.1M in funding in 2026 to date.

What is the annual revenue of SuperAwesome?

Annual revenue of SuperAwesome is £54.3M as on Dec 31, 2023.

Where does SuperAwesome rank among its competitors?

SuperAwesome ranks 1st amongst 1121 active competitors, of which 141 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Humanz, which secured $15M in Dec, 2025.

Who are the top competitors of SuperAwesome?

SuperAwesome's top competitors include Humanz, Seedtag and StackAdapt. Among them, Humanz secured the most recent funding round in December, 2025.

SuperAwesome - 2026 Company Profile, Team, Funding, Competitors & Financials

SuperAwesome is an acquired company based in London (United Kingdom), founded in 2013 by Tom Impallomeni and Marina Gorey. It operates as an Ad platform for the kid-safe programmatic ad. SuperAwesome has raised $58M in funding from investors like Harbert Management, Hoxton Ventures and Twenty Ten Capital. The company has 1121 active competitors, including 141 funded and 99 that have exited. Its top competitors include companies like Humanz, Seedtag and StackAdapt.

Company Details

SuperAwesome is Ad platform for a kid-safe programmatic ad. It enables safe, digital engagement with the global under-13/16 audience. It can be used by brands and content-owners to safely engage digital media with kids. The product offered by the company are AwesomeAds for content owners and advertisers. It is a kid-safe ad platform. The company also offers PopJam which is social content tools for U13 engagement, Kidfluencer for kid-safe influencer marketing, and Kids Web Services which is a cloud-based tool for creating safe sites, apps, and digital experiences for kids.

Website: superawesome.com
Social
Email ID: *****@superawesome.com

Key Metrics

Founded Year

2013

Location

London, United Kingdom

Stage

Acquired

Total Funding

$58M in 4 rounds

Latest Funding Round

Series C, Jan 27, 2020, $*****

Investors

Harbert Management & 45 more

Ranked

1^st among 1121 active competitors

Annual Revenue

£54.3M as on Dec 31, 2023

Employee Count

159 as on Dec 31, 2021

Investment & Acquisitions

Starglow Media & 5 more

Similar Companies

Humanz & 409 more

Exit Details

Acquired by Epic Games (Sep 25, 2020)

View SuperAwesome's full profile

SuperAwesome is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Superawesome Trading Limited CIN: 3885555 , Germany, Active	Nov 28, 1999	$67.6M (As on Dec 31, 2023)	159 (As on Dec 31, 2021)

SuperAwesome got acquired by Epic Games on Sep 25, 2020. It was facilitated by Alvarium.

Click here to take a look at SuperAwesome's acquisition in detail

SuperAwesome has raised a total funding of $58M over 4 rounds. Its latest funding round was a Series C round on Jan 27, 2020 for $*****. 3 investors participated in its latest round. SuperAwesome has 20 institutional investors and 26 angel investors.

Here is the list of recent funding rounds of SuperAwesome:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 27, 2020	2153570	Series C	5684862	6504521	4883900	2861059
Feb 12, 2019	4322710	Series B	3705696	8367401	9349334	5978440
Jul 20, 2015	4650567	Series A	5124398	9259783	Twenty Ten Capital & 1 more	VGC Partners & 4 more

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View details of SuperAwesome's funding rounds and investors

The founders of SuperAwesome are Tom Impallomeni and Marina Gorey.

Here are the details of SuperAwesome's key team members:

Tom Impallomeni: Co-Founder of SuperAwesome and founder of 1 other company.
Contact Info: 1 email address
Marina Gorey: Co-Founder and Chief People Officer of SuperAwesome.

SuperAwesome's Board of Directors

SuperAwesome's board has 5 active members. Lee Veitch, Maximilian Regner- Bleyleben, Daniel Sasaki and Dylan Collins are part of team and Timothy Grainger Weller is independent board member.

Here is the list of SuperAwesome's board of directors:

Name	Type	Representing	Status	Duration
Lee Veitch	Team	-	Current	12y 10m
Dylan Collins	Team	-	Current	13y 1m
mdv{gkp	Team	-	Past	2y 9m
Maximilian Regner- Bleyleben	Investor	-	Current	8y 7m
Daniel Sasaki	Investor	Mayfair	Current	8y 7m
Timothy Grainger Weller	Independent board member	-	Current	8y 0m
bxzzcgt	Independent board member	-	Past	3y 2m
tsvyyoi	Independent board member	-	Past	9y 6m
lvhsjlu	Independent board member	-	Past	4y 2m

View details of SuperAwesome's Founder profiles and Board Members

SuperAwesome's employee count trend

SuperAwesome has 159 employees as of Dec 21. The total employee count is 36.0% more than what it was in Dec 20. Here is SuperAwesome's employee count trend over the years:

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Top competitors of SuperAwesome include Humanz, Seedtag and StackAdapt. Here is the list of Top 10 competitors of SuperAwesome, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SuperAwesome 2013, London (United Kingdom), Acquired	Ad platform for the kid-safe programmatic ad	$58M	Isomer Capital, Mayfair & 44 others	69/100
2nd	Humanz 2017, Tel Aviv (Israel), Series B	Cloud and AI based platform offering influencer marketing solutions	$32M	Stardom Ventures, NGN Partners & 5 others	66/100
3rd	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
4th	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 7 others	65/100
5th	Hashtag Paid 2013, Toronto (Canada), Series B	Platform offering influencer marketing and collaboration software	$22M	Two Small Fish Ventures, Sands Capital & 20 others	65/100
6th	Pixis 2018, Chicago (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Premji Invest, Celesta Capital & 13 others	64/100
7th	LTK 2011, Dallas (United States), Series B	Provider of platform connecting creators, brands, and consumers for commerce	$315M	SoftBank Vision Fund, Maverick Ventures	64/100
8th	GRIN 2014, Sacramento (United States), Series B	Platform offering influencer marketing solutions for ecommerce businesses	$144M	Lone Pine Capital, Bullpen Capital & 26 others	64/100
9th	Mediaocean 2006, New York City (United States), Acquired	Advertising Technology Enabler	-	New Enterprise Associates, Kayne Anderson ... & 7 others	62/100
10th	ShopMy 2020, Boston (United States), Series C	Influencer marketing solutions for creators and influencers	$169M	Bessemer Venture Partners, Avenir Growth Capital ... & 19 others	62/100

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Looking for more details on SuperAwesome's competitors? Click here to see the top ones

Founders own 25.30%, Funds (largest shareholder) own 33.83%, Enterprises own 12.50% and Angels own 8.20%. The net worth of SuperAwesome's founders is INR 34.2M as of Jan 25, 2020.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	25.30%	34.2M	9350512	4147480	1169146	1740860
Fund	33.83%	45.8M	8931420	2162429	9292438	7614234
Mayfair	8955433	1024288	2407591	6065223	6734107	4142837
Enterprise	12.50%	16.7M	2978621	4231591	4481347	8175904
Angel	8.20%	11.1M	3107625	2133885	6137519	3632620
Other People	2.40%	3.15M	94	35	79	48
Total	82.23%	11.1Cr	9006608	6516029	1076077	2654498

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

View more details of SuperAwesome's Shareholding

SuperAwesome has made 1 investments in companies including Kids Corp. SuperAwesome has also acquired 5 companies including Starglow Media and PopJam.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jan 13, 2026	Acquisition	Starglow Media	2022	-
Jul 19, 2019	Investments	Kids Corp	2015	Buenos Aires (Argentina)
Sep 11, 2015	Acquisition	PopJam	2008	London (United Kingdom)