Companies in Embedded Finance
There are 3,838 companies in Embedded Finance which include Square, Affirm, Razorpay, Klarna, Tabby. 1,592 companies in Embedded Finance are funded, with 759 having secured Series A funding. Till date, the sector has seen the creation of 30 Unicorns. United States has the most number of companies in Embedded Finance (1,045), followed by United Kingdom
(412), and then India (368).
2026 has seen the creation of 2 Embedded Finance companies. On average, the last 10 years have seen 223 new companies launched every year. Most number of Embedded Finance startups have been founded by alumni from Harvard University, Stanford University and Harvard Business School.
Here is a List of top companies in Embedded Finance
1. Square
Provider of integrated point of sale and business management solutions. The company delivers hardware and software for payments, retail, restaurants, and appointments. It offers tools for managing teams, payroll, marketing, customer relationships, and cash flow. The business provides solutions for various industries, including food and beverage, retail, beauty, and services.
Key facts about Square
- Founded Year: 2009
- Location: San Francisco (United States)
- Stage: Public
- Total Funding till date: $520M
- Investors: Victory Park Capital Advisors, Rizvi Traverse and 59 Others
- Latest Funding Round: Post IPO, Mar 03, 2020, $*****
- Tracxn Score: 89/100 What is this?
- Competitors Rank: 1 of 3,217 Competitors
2. Affirm
Provider of point of sale financing solutions for consumers and merchants. It facilitates payment plans with transparent terms and no hidden fees. The company provides options for consumers to pay over time at various retailers. It offers a mobile application and browser extension to manage payments.
Key facts about Affirm
- Founded Year: 2012
- Location: San Francisco (United States)
- Stage: Public
- Total Funding till date: $1.22B
- Investors: GIC, Founders Fund and 40 Others
- Latest Funding Round: Series G, Sep 17, 2020, $*****
- Tracxn Score: 89/100 What is this?
- Competitors Rank: 1 of 14 Competitors
3. Razorpay
Provider of payment and business banking solutions for enterprises. The company offers tools for payment acceptance, automated payroll, and business banking. Solutions include payment gateways, current accounts, and corporate credit cards. It also provides developer resources such as API documentation and integration tools.
Key facts about Razorpay
- Founded Year: 2014
- Location: Bengaluru (India)
- Stage: Series F
- Total Funding till date: $742M
- Investors: Peak XV Partners, Y Combinator and 35 Others
- Latest Funding Round: Series F, Dec 19, 2021, $*****
- Tracxn Score: 86/100 What is this?
- Competitors Rank: 2 of 2,675 Competitors
4. Klarna
Developer of an online platform for point-of-sale financing. It enables users to purchase products within the partnered merchant network and split the cost of the purchase from the stores into interest-free payments and also works in-store. It also enables users to make instalment payments by credit or debit cards on retail purchases, receive price changes, and deal alerts. Its mobile application is available on Android and iOS platforms.
Key facts about Klarna
- Founded Year: 2005
- Location: Stockholm (Sweden)
- Stage: Public
- Total Funding till date: $4.19B
- Investors: Sequoia Capital, Macy's and 129 Others
- Latest Funding Round: Conventional Debt, Aug 21, 2025, $*****
- Tracxn Score: 85/100 What is this?
- Competitors Rank: 2 of 304 Competitors
5. Tabby
Provider of purchase financing solutions for businesses. The platform enables users to purchase from multiple online stores and allows to repay the amount in equal installments. It offers a credit card offering buy now pay later loans with installment-based repayment options. It allows users to split purchases into four interest-free payments, both online and in-store. The platform also offers shopping assistant that lets users discover and track products, brands and deals in the application.
Key facts about Tabby
- Founded Year: 2019
- Location: Dubai (United Arab Emirates)
- Stage: Series E
- Total Funding till date: $604M
- Investors: STV, Hassana and 28 Others
- Latest Funding Round: Series E, Feb 12, 2025, $*****
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 4 of 18 Competitors
