Companies in Licensed Merchandise E-Commerce
There are 1,436 companies in Licensed Merchandise E-Commerce which include Fanatics, The Souled Store, Candy, Drip Shop, EVOS. 98 companies in Licensed Merchandise E-Commerce are funded, with 60 having secured Series A funding. Till date, the sector has seen the creation of 2 Unicorns. United States has the most number of companies in Licensed Merchandise E-Commerce (472), followed by United Kingdom
(343), and then Germany (176).
2026 has seen the creation of 2 Licensed Merchandise E-Commerce companies. On average, the last 10 years have seen 59 new companies launched every year. Most number of Licensed Merchandise E-Commerce startups have been founded by alumni from Stanford University, University of Pennsylvania and Yale University.
Here is a List of top companies in Licensed Merchandise E-Commerce

1. Fanatics
Provider of licensed sports merchandise, collectibles, and betting platforms. It designs, manufactures, and sells licensed fan gear, jerseys, and other apparel. The company also produces and sells physical and digital trading cards and sports memorabilia. Additionally, it operates an online sports betting and iGaming platform. The business offers a comprehensive digital sports experience, connecting fans with their favorite teams and athletes through various products and services. A dedicated app provides a centralized access point for all offerings.
Key facts about Fanatics
- Founded Year: 2011
- Location: New York City (United States)
- Stage: Series E
- Total Funding till date: $4.85B
- Investors: Silver Lake, Fidelity Investments and 25 Others
- Latest Funding Round: Series E, Oct 24, 2022, $*****
- Tracxn Score: 79/100 What is this?
- Competitors Rank: 1 of 171 Competitors
Online retailer offering licensed pop culture apparel, accessories, and lifestyle products. The platform provides men’s and women’s clothing, footwear, backpacks, home decor, and merchandise based on movies, comics, sports, and TV series from major entertainment brands. Products feature unique prints, character graphics, and themed collections, available for direct purchase and nationwide delivery. Shopping experience includes seamless navigation, new arrivals, mystery boxes, and limited-edition collaborations.
Key facts about The Souled Store
- Founded Year: 2013
- Location: Mumbai (India)
- Stage: Series C
- Total Funding till date: $29.7M
- Investors: Xponentia Capital, Alteria Capital and 58 Others
- Latest Funding Round: Angel, Oct 28, 2024, $*****
- Tracxn Score: 69/100 What is this?
- Competitors Rank: 1 of 29 Competitors
3. Candy
Digital collectibles platform. It that allows users to purchase and trade exclusive experiences, such as digital sports and entertainment memorabilia. The platform provides a marketplace for collectors to buy, sell, and trade digital items, with a focus on fan engagement and community building.
Key facts about Candy
- Founded Year: 2021
- Location: New York City (United States)
- Stage: Acquired
- Total Funding till date: $100M
- Investors: Insight Partners, SoftBank Vision Fund and 8 Others
- Latest Funding Round: Series A, Oct 21, 2021, $*****
- Tracxn Score: 63/100 What is this?
- Competitors Rank: 1 of 111 Competitors

4. Drip Shop
App-based social platform for trade card enthusiasts. The platform provides a marketplace for trading cards that allows users to join live streams and participate in trading card auctions. The mobile application is available for Android and iOS devices.
Key facts about Drip Shop
- Founded Year: 2020
- Location: San Francisco (United States)
- Stage: Series A
- Total Funding till date: $28.5M
- Investors: Eniac Ventures, Harlem Capital and 10 Others
- Latest Funding Round: Series A, May 17, 2022, $*****
- Tracxn Score: 59/100 What is this?
- Competitors Rank: 2 of 4 Competitors
5. EVOS
It operates a professional esports team and offers merchandise. The company focuses on competitive gaming, participating in various esports tournaments. It also provides fans with branded apparel and other products. The organization actively engages with its audience through news updates and social media.
Key facts about EVOS
- Founded Year: 2016
- Location: Jakarta (Indonesia)
- Stage: Series B
- Total Funding till date: $16.4M
- Investors: Insignia Ventures Partners, Korea Investment Holdings and 5 Others
- Latest Funding Round: Series B, Oct 16, 2020, $*****
- Tracxn Score: 58/100 What is this?
- Competitors Rank: 1 of 7 Competitors
