Online Parenting Platforms Startups

Babytree is a parenting website based in Beijing, China, aimed at the fast-growing 60 million Chinese parents and 54-billion-dollar maternity and baby industry. has a community where mothers can ask questions on child-rearing and get answers from professionals. The community also provides parenting guides and techniques in the form of articles, video and animation. There is an e-commerce sector on its official website where mothers can buy baby products including paper diapers and milk powder. It has an advantage over other pure e-commerce platforms in that its e-commerce users are its community users, so the company has a large user base. Babytree.com also launched the first smart watch, B-smart, for pregnant women in November 2013. It also launched a branded subscription service, whereby parents receive a box monthly with books, multi-media games and toys to support their child's development. It received $300M in funding in Jul 2015, out of which $250M were given as a convertible loan and a revolving credit facility by Jumei, a leading online cosmetics retailer. It plans to use the funding to develop its own e-commerce platform. Apart from community and e-commerce sectors, the platform also provides many other services including early education and advertisement.