About Astella
Astella is a venture capital firm founded in 2008. It is primarily based out of Sao Paulo, Brazil. As of Sep 2025, Astella has invested in 70 companies. It primarily invests in Seed round in Brazil based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and Consumer. Most recently it participated in the $***** Series A round of BotCity Overall, Astella portfolio has seen 1 unicorn and 12 acquisitions including key companies like Omie, RD Station and Grão. A lot of funds co-invest with Astella, with names like Redpoint eventures sharing a substantial percentage of its portfolio. Astella has team of 12 people including 4 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 3 more
Portfolio Acquisitions
Portfolio Unicorns
Astella's List of Top Investments
Astella has a portfolio of 70 companies, one of which is a Unicorn. Their most notable investments are in Birdie and Destaxa.Their portfolio spans across Brazil, United States, India and 1 more locations. They have invested in Enterprise Applications, Retail, Consumer and 19 other sectors, across stages such as Seed, Series A and 3 more. Here is the list of top investments by Astella:1. Omie
Developer of cloud enterprise resource planning software for business management. The system integrates contract administration, financial operations, and tax documentation into a unified digital interface. Users monitor cash flow, issue billing statements, and generate fiscal notes through a browser-based platform. Additional modules enable data synchronization with external business tools and communication platforms. The software provides tools for inventory control, sales tracking, and automated reporting.
Key facts about Omie
- Founded Year: 2013
- Location: Sao Paulo (Brazil)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $138M
- Employee Count: 1,647 as on Sep 30, 2026
- Investors: Riverwood Capital, Partners Group and 12 Others
- Latest Funding Round: Series D, Sep 11, 2025, $*****
- Highlight: Editors' Pick
2. Memed
Application with curated drug information used by physicians. The physician can quickly find the product they wanted to prescribe, remove quick doubts about dosages, customize and save used prescriptions, and know launches and market news. Aims to provide the technology capable of delivering any content relevant to day-to-day medical.
Key facts about Memed
- Founded Year: 2012
- Location: Sao Paulo (Brazil)
- Stage: Series C
- Total Funding till date: $97.9M
- Employee Count: 205 as on Sep 30, 2026
- Investors: Qualcomm Ventures, Temasek and 13 Others
- Latest Funding Round: Series C, May 21, 2026, $*****
- Highlight: Editors' Pick
3. BotCity
Developer of Python RPA software and intelligent automation orchestration platform. The platform provides tools for building automations using computer vision and integrations. It allows users to deploy and manage automations with centralized governance. The platform offers features such as monitoring, notifications, resource management, and auditing. It also provides security features and scalability for running automations.
Key facts about BotCity
- Founded Year: 2018
- Location: Sao Paulo (Brazil)
- Stage: Series A
- Total Funding till date: $15.3M
- Employee Count: 66 as on Sep 30, 2026
- Investors: Four Rivers Group, SoftBank Latin America Fund and 6 Others
- Latest Funding Round: Series A, Sep 25, 2025, $*****
- Highlight: Editors' Pick
4. Birdie
Cloud based market research platform for consumer insights. The company offers features such as brand share of voice, insights and recommendations, satisfaction with product attributes, reviews categorization and business aspects. It also offers brand channel distribution, notification alerts, SWOT matrix aspects, trend lines for frequency, persona identification based on behavior, crisis and trend prediction alerts, customer journey footprint, and others.
Key facts about Birdie
- Founded Year: 2018
- Location: Palo Alto (United States)
- Stage: Seed
- Total Funding till date: $10.1M
- Employee Count: 66 as on Aug 31, 2026
- Investors: SoftBank Latin America Fund, Fusion Fund and 7 Others
- Latest Funding Round: Seed, Feb 10, 2022, $*****
- Highlight: Editors' Pick
5. RD Station
RD Station provides a digital marketing automation solution. Its platform RD Station Marketing enables businesses to automate their digital marketing strategy including optimizing website discoverability by search engines, managing social media posts, and creating Facebook Ads. Allows clients to create action plans with deadlines and assign tasks to people, create landing pages, forms, and pop-ups, create email campaigns, analyze results, and generate reports. Other features include A/B testing, contact monitoring, lead scoring, and scheduling of social media posts. Supports integration with Magento, Plug CRM, Eadbox, Meetime, Dropo, and others. Also provides an app store.
Key facts about RD Station
- Founded Year: 2011
- Location: Florianopolis (Brazil)
- Stage: Acquired
- Total Funding till date: $50M
- Employee Count: 668 as on Sep 30, 2026
- Investors: Redpoint Ventures, Riverwood Capital and 6 Others
- Latest Funding Round: Series D, Aug 15, 2019, $*****
- Highlight: Acquired
Astella's Year-on-Year Investment Trends
Astella has invested in 70 companies over the last 16 years, with an average of 4 new investments annually in the last 10 years. In 2025, it made 3 investments. Its most recent first time investment was in Covalenty and most recent follow-on round was in BotCity.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 2 | 1 | 3 |
2024 | 2 | 3 | 5 |
2023 | 3 | 0 | 3 |
2022 | 5 | 4 | 9 |
2021 | 10 | 2 | 12 |
2020 | 6 | 0 | 6 |
2019 | 6 | 0 | 6 |
2018 | 0 | 2 | 2 |
2017 | 1 | 0 | 1 |
Astella's Investments by Stage
Astella has made 31 investments in Seed stage with an average round size of $1.55M, 10 investments in Series A stage with an average round size of $7.2M, 3 investments in Series B stage with an average round size of $3.07M, 1 investment in Series D stage with an average round size of $50M and 1 investment in Unattributed stage.Stage of entry | No. of Investments |
|---|---|
Seed | 31 |
Series A | 10 |
Series B | 3 |
Series D | 1 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
Astella's Investments by Sector
Astella has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, Retail and Vertical SaaS. Notably, it has invested in 54 Tech companies, 36 Enterprise (B2B) companies, 33 Software companies and at least 24 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
Enterprise Applications | 23 |
Consumer | 9 |
FinTech | 9 |
Retail | 6 |
Vertical SaaS | 6 |
Others | 28 |
Note: We have considered here, only first round of investments
Astella's Investments by Geography
Astella has made most investments in Brazil (42), followed by United States where it has made 4 investments.Country | No. of Investments |
|---|---|
Brazil | 42 |
United States | 4 |
Note: We have considered here, only first round of investments
Astella's recent investments
Astella has not made any investment in 2026 so far.Here are the most recent investments by Astella:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 25, 2025 | Brazil | Series A | 7814 | [+2] | |
Aug 05, 2025 | Brazil | Seed | 8275 | ||
Jul 17, 2025 | Brazil | Seed | 7627 | - | |
Sep 20, 2024 | Brazil | Series B | 1315 | [+9] | |
Mar 27, 2024 | Brazil | Series A | 2404 |
Unicorns in Astella's Portfolio
Astella has 1 unicorn in its portfolio - Omie. The most recent unicorn in their portfolio is Omie which became a unicorn in 2021, 6 years after Astella first invested in it.Here is a list of unicorns in Astella's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
60 | Developer of cloud enterprise resource planning software for business management | 2013 | Sao Paulo | Series D | gzvlnjw |
Acquired companies in Astella's Portfolio
12 companies from Astella's portfolio have been acquired. The most recent acquisition was Exact Sales in Jun 2023 by Resultados Digitais for $*****.Here are Astella's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 06, 2023 | Oct 18, 2019 | Series B | 7394 | |
May 29, 2023 | Jun 14, 2017 | Seed | 4467 | |
Feb 14, 2023 | Jan 13, 2020 | Series A | 1147 | |
Oct 08, 2022 | Dec 17, 2019 | Seed | 2090 | |
Apr 12, 2022 | Feb 2019 | Seed | 9246 |
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Team profile of Astella
Astella has a team of 12 members including 4 Partners and 4 Principals located in Brazil. Astella's team does not sit on the board of any company as of now.Here is a list of top team members in Astella:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Brazil | - | - | |
Partner | Sao Paulo | - | - | |
Partner | Sao Paulo | - | - | |
Partner | Sao Paulo | - | - | |
Principal | Sao Paulo | - | - | |
Principal | Sao Paulo | - | - | |
Principal | Sao Paulo | - | - | |
Principal | Brazil | - |
Co-investors of Astella
Over the past 16 years, 137 investors have co-invested in Astella's portfolio companies. This includes funds and angels.
- Invested before Astella: Canary, Norte and 35 others have invested in rounds before Astella. There are 2 companies where Canary has invested before Astella and 2 companies where Norte has invested before Astella.
- Top Co-investors of Astella: 49 investors entered a company along with Astella. These include investors like Redpoint eventures (3 companies).
- Invested after Astella: A total of 51 investors have invested in Astella's portfolio after their investments. Top Investors include Endeavor (4 companies), SoftBank Latin America Fund (2 companies) and Grupoglobo (2 companies).
Recent News related to Astella
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BotCity Secures $12 Million Series A Funding for Automation GovernanceGlobeNewswire•Sep 26, 2025•BotCity, New Relic, Astella, Firestreak Ventures and 4 others
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Covalenty receives R$15 million investment from Astella fund and AggirGrupoglobo•Jul 09, 2025•Covalenty, Astella, Aggir Ventures
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Cayena raises a $55M Series B round led by Bicycle CapitalLatamList•Sep 20, 2024•Cayena, Bicycle Capital, Picus Capital, FEMSA Ventures and 9 others
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Globo has already raised R $ 3 billion in 2024 with football and BBBMoney Report | Agenda de Líderes•Jan 09, 2024•Grupoglobo, copadobrasil.com.br, Gabriel, Astella and 1 other
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