About Aston Ventures
Aston Ventures is a venture capital firm founded in 1998. It is primarily based out of London, United Kingdom. As of Mar 2023, Aston Ventures has invested in 4 companies. It primarily invests in Series A round in South Korea based startups. Its investments are spread across a wide range of sectors from Retail to Enterprise Applications and Consumer. Most recently it participated in the $***** Series A round of Marosol Overall, Aston Ventures portfolio has seen 3 acquisitions, namely Threads, Ve Global and WeShop. A lot of funds co-invest with Aston Ventures, with names like Mirae Asset sharing a substantial percentage of its portfolio. Aston Ventures has team of 2 people including 1 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A
Aston Ventures' List of All Investments
Aston Ventures has a portfolio of 4 companies. Their most notable investments include Threads and Ve Global.Their portfolio spans across United Kingdom and South Korea. They have invested in Retail, Enterprise Applications, Consumer and 1 other sectors, across stages such as Series A stage. Here is the list of all investments by Aston Ventures:
1. Threads
Online retailer offering multi-category luxury fashion products for women. The product catalog includes rings, necklaces, earrings, watches, mini bags, shoulder bags, cross body bags, luggage bags, travel bags, sandals, pumps, sneakers, and more.
Key facts about Threads
- Founded Year: 2009
- Location: London (United Kingdom)
- Annual Revenue: £10M - £50M as on Dec 31, 2018
- Stage: Acquired
- Total Funding till date: $32M
- Employee Count: 77 as on Jul 31, 2026
- Investors: TriplePoint Capital, Highland Europe and 4 Others
- Latest Funding Round: Series B, Mar 22, 2022, $*****
- Highlight: Acquired
2. Ve Global
Ve Global, previously Ve Interactive, is a cloud-based technology company that offers multichannel personalization solutions to online retailers. The company enables merchants to reach customers at various touchpoints by re-engaging past visitors using cross-device campaigns and personalized emails. It also helps in personalising the on-site experience of the customers by offering them relevant content and recommendations. These apps help online businesses successfully reduce bounce rate, increase customer engagement, minimise website abandonment and drive conversions. It supports over 10,000 domestic and multinational online businesses and retailers as of Jan 2017.
Key facts about Ve Global
- Founded Year: 2009
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $19.9M
- Employee Count: 117 as on Jul 31, 2026
- Investors: Aston Ventures and Fuel Ventures
- Latest Funding Round: Series A, Sep 13, 2017, $*****
- Highlight: Acquired
3. WeShop
WeShop is an app-based online platform offering rewards. It allows users to get rewarded for shopping and sharing it with their friends and families. Users can spend those rewards to purchase on the platform. Its app is available on Android & iOS platforms.
Key facts about WeShop
- Founded Year: 2013
- Location: London (United Kingdom)
- Stage: Acquired
- Total Funding till date: $1.56M
- Employee Count: 36 as on Jul 31, 2026
- Investors: Primorus Investments, Aston Ventures and 3 Others
- Latest Funding Round: Post IPO, Aug 27, 2020, $*****
- Highlight: Acquired
4. Marosol
Key facts about Marosol
- Founded Year: 2020
- Location: Seoul (South Korea)
- Stage: Series A
- Total Funding till date: $8.8M
- Employee Count: 22 as on May 31, 2026
- Investors: Mirae Asset, Aston Ventures and 4 Others
- Latest Funding Round: Series A, Mar 31, 2023, $*****
Aston Ventures' Year-on-Year Investment Trends
Its most recent first time investment was in Marosol.Aston Ventures' Investments by Stage
Aston Ventures has made 1 investment in Series A stage with an average round size of $7.54M.Aston Ventures' Investments by Sector
Aston Ventures has a portfolio focused on High Tech. Notably, it has invested in 3 Tech companies, 2 Consumer (B2C) companies, 2 Enterprise (B2B) companies and at least 1 company focusing on Saas.Aston Ventures' Investments by Geography
Aston Ventures has made most investments in South Korea (1).Aston Ventures' recent investments
Aston Ventures has not made any investment in 2026 so far.Here are the most recent investments by Aston Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 31, 2023 | South Korea | Series A | 2809 | [+3] |
Acquired companies in Aston Ventures' Portfolio
3 companies from Aston Ventures' portfolio have been acquired. The most recent acquisition was Threads in Sep 2022 by Chalhoub Group for $*****.Here are Aston Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 27, 2022 | - | - | 9685 | |
Nov 17, 2021 | - | - | 9055 | |
Apr 25, 2017 | - | - | 1496 |
Team profile of Aston Ventures
Aston Ventures has a team of 2 members located in United Kingdom. Aston Ventures' team does not sit on the board of any company as of now.Co-investors of Aston Ventures
Over the past 3 years, 5 investors have co-invested in Aston Ventures's portfolio companies. This includes only funds.
- Invested before Aston Ventures: KB Investment and Kakao Investment have invested in rounds before Aston Ventures. There is 1 company where KB Investment has invested before Aston Ventures and 1 company where Kakao Investment has invested before Aston Ventures.
- Top Co-investors of Aston Ventures: 3 investors entered a company along with Aston Ventures. These include investors like Mirae Asset (1 company).
