About Broadway Video
Broadway Video is a venture capital firm founded in 1979. It is primarily based out of New York City, United States. As of Jan 2018, Broadway Video has invested in 4 companies. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Enterprise Applications and Consumer. Most recently it participated in the $***** Seed round of Waggle Overall, Broadway Video portfolio has seen 2 unicorns, namely TechStyle and Jellysmack. A lot of funds co-invest with Broadway Video, with names like Partech Partners sharing a substantial percentage of its portfolio. Broadway Video has team of 7 people including 4 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed
Portfolio Unicorns
Broadway Video's List of All Investments
Broadway Video has a portfolio of 4 companies, including 2 unicorns. Their most notable investmentis in WaggleTheir portfolio spans across and United States. They have invested in Retail, Enterprise Applications, Consumer and 1 other sectors, across stages such as Seed stage. Here is the list of all investments by Broadway Video:1. TechStyle
Provider of membership commerce solutions for fashion businesses. Offerings include proprietary software for e-commerce and subscription billing-management tools, personalization solutions, and data-driven services such as designing, merchandising, supply chain management and fulfillment for fashion brands and retailers.
Key facts about TechStyle
- Founded Year: 2010
- Location: El Segundo (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $340M
- Employee Count: 2,079 as on Apr 27, 2025
- Investors: TCV, Western Technology Investment and 26 Others
- Latest Funding Round: Series C, Aug 28, 2014, $*****
- Highlight: Editors' Pick
2. Jellysmack
Video content creation platform for businesses. It helps creators increase earnings and followers by providing content amplification solutions across multiple social media platforms such as Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, and more. It offers tools for creator growth through proprietary systems and platform optimization tools.
Key facts about Jellysmack
- Founded Year: 2016
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $40M
- Employee Count: 222 as on May 31, 2026
- Investors: Highland Europe, Partech Partners and 9 Others
- Latest Funding Round: Series C, May 12, 2021, $*****
- Highlight: Editors' Pick
3. Sanctuary
Provider of astrology app for daily horoscope, personalized astrology, and psychic readings. Available on both the App Store and Google Play, Sanctuary provides users with insights into their astrological charts and compatibility tools for relationships.
Key facts about Sanctuary
- Founded Year: 2016
- Location: New York City (United States)
- Stage: Seed
- Total Funding till date: $6.5M
- Employee Count: 26 as on May 31, 2026
- Investors: Advancit Capital, Greycroft and 11 Others
- Latest Funding Round: Seed, May 12, 2021, $*****
- Highlight: Editors' Pick

4. Waggle
Developer of a wearable temperature monitoring solution for pets. The device real-time texts alerts and email in case of temperature or humidity changes, geofence alerts, location tracking, heat index, and more via the mobile application.
Key facts about Waggle
- Founded Year: 2006
- Location: Palo Alto (United States)
- Stage: Seed
- Employee Count: 137 as on Mar 31, 2026
- Investors: Prime Venture Partners, United Talent Agency and 6 Others
- Latest Funding Round: Seed, Jan 11, 2018, $*****
Broadway Video's Year-on-Year Investment Trends
Its most recent first time investment was in Waggle.Broadway Video's Investments by Stage
Broadway Video has made 3 investments in Seed stage with an average round size of $1.75M.Broadway Video's Investments by Sector
Broadway Video has a diverse portfolio, with companies operating in the Consumer, Enterprise Applications, Media & Entertainment and Retail. Notably, it has invested in 4 Tech companies, 3 Software companies, 2 Consumer (B2C) companies and at least 2 companies focusing on Enterprise (B2B).Sector | No. of Investments |
|---|---|
Consumer | 1 |
Enterprise Applications | 1 |
Media & Entertainment | 1 |
Retail | 1 |
Note: We have considered here, only first round of investments
Broadway Video's Investments by Geography
Broadway Video has made most investments in United States (3).Broadway Video's recent investments
Broadway Video has not made any investment in 2026 so far.Here are the most recent investments by Broadway Video:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jan 11, 2018 | United States | Seed | 7459 | [+3] | |
Dec 07, 2017 | United States | Seed | 9043 | [+3] | |
Mar 27, 2017 | United States | Seed | 6610 | [+1] |
Unicorns in Broadway Video's Portfolio
Broadway Video has 2 unicorns in its portfolio - Jellysmack and TechStyle. The most recent unicorn in their portfolio is Jellysmack. It became a unicorn in 2021, 4 years after Broadway Video first invested in it.Here is a list of unicorns in Broadway Video's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
68 | Video content creation platform for businesses | 2016 | New York City | Series C | mzqlp{o | ||
70 | Provider of membership commerce solutions for fashion businesses | 2010 | El Segundo | Series C | lzzjxsz |
Team profile of Broadway Video
Broadway Video has a team of 7 members including 4 Partners and 2 Principals located in United States and Canada. Broadway Video's team does not sit on the board of any company as of now.Here is a list of all team members in Broadway Video:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Toronto | - | - | |
Partner | New York City | - | - | |
Partner | San Francisco | - | - | |
Partner | New York City | - | ||
Principal | New York City | - | ||
Principal | New York City | - | - |
Co-investors of Broadway Video
Over the past 9 years, 17 investors have co-invested in Broadway Video's portfolio companies. This includes only funds.
- Top Co-investors of Broadway Video: 10 investors entered a company along with Broadway Video. These include investors like Partech Partners (1 company).
- Invested after Broadway Video: A total of 7 investors have invested in Broadway Video's portfolio after their investments. Top Investors include SoftBank Vision Fund (1 company), Highland Europe (1 company) and Interplay (1 company).
Recent News related to Broadway Video
•
Advancit Capital leads seed round for astrology service SanctuaryPE Hub•Dec 07, 2017•Sanctuary, Advancit Capital, Broadway Video, Greycroft and 2 others
•
Sanctuary Launches Online Astrology Offerings and Raises $1.5 Million in Seed FundingPRWeb•Dec 07, 2017•Sanctuaryworld, Sanctuary, Advancit Capital, Broadway Video and 3 others