About Conviction
Conviction is a venture capital firm founded in 2017. It is primarily based out of London, United Kingdom. As of Aug 2026, Conviction is an active investor, having invested in 30 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Retail. Most recently it participated in the $***** Series B round of Valar Atomics Overall, Conviction portfolio has seen 3 unicorns and 8 acquisitions including key companies like Mimecast, Collibra and Degreed. A lot of funds co-invest with Conviction, with names like Passion Capital sharing a substantial percentage of its portfolio. Conviction has team of 1 people.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Seed & 1 more
Portfolio Unicorns
Deals in last 12 months
Conviction's List of Top Investments
Conviction has a portfolio of 30 companies, including 3 unicorns. Their most notable investments are in Hazy and Henchman AI.Their portfolio spans across United Kingdom, United States, Belgium and 5 more locations. They have invested in Enterprise Applications, High Tech, Retail and 18 other sectors, across stages such as Series A, Seed and 1 more. Here is the list of top investments by Conviction:
1. Atom bank
Provider of digital savings accounts mortgages and commercial business loans. This financial institution offers various interest-bearing savings products including cash individual savings accounts and fixed rate options. It provides residential mortgage products for home buyers and remortgaging needs. Additionally, the entity facilitates commercial lending for business growth through fixed and variable rate loan products. All services are managed through a mobile application interface.
Key facts about Atom bank
- Founded Year: 2014
- Location: Blyth (United Kingdom)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $852M
- Employee Count: 556 as on Sep 30, 2026
- Investors: Marathon Asset Management, Conviction and 18 Others
- Latest Funding Round: Series F, Nov 01, 2023, $*****
- Highlight: Editors' Pick
2. Mimecast
Provider of email security and human risk management software platforms. These tools identify and mitigate threats related to electronic communications and internal data handling. The technology monitors for malicious activity, manages data governance, and provides security awareness training to reduce risks associated with human behavior. It also includes features for securing artificial intelligence agents and protecting against unauthorized data movement.
Key facts about Mimecast
- Founded Year: 2003
- Location: London (United Kingdom)
- Annual Revenue: £100M - £500M as on Mar 31, 2025
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $261M
- Employee Count: 2,396 as on Sep 30, 2026
- Investors: Dawn Capital, Ranger Investments and 7 Others
- Latest Funding Round: Series D, Sep 09, 2022, $*****
- Highlight: Acquired
3. Zumper
Provider of a home rental listing platform for residential properties. It facilitates tenants and landlords and agents to find and rent apartments. It facilitates landlords to search for renters, screen renters, and collect rent online. It also facilitates communities to explore apartment network sites, and support from accounts managers. The mobile app is available for download on android and iOS devices.
Key facts about Zumper
- Founded Year: 2011
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $175M
- Employee Count: 130 as on Sep 30, 2026
- Investors: Dawn Capital, Xfund and 23 Others
- Latest Funding Round: Series D, Jan 26, 2022, $*****
- Highlight: Editors' Pick
4. Collibra
Provider of a platform for data intelligence, governance, and AI management. The platform offers data cataloging, data governance, data lineage, and data quality monitoring. It facilitates data access policy definition and enforcement. The platform supports regulatory compliance, risk mitigation, and data product delivery. It enables data discovery, understanding, and access through business-led collaboration. The platform also provides AI governance capabilities.
Key facts about Collibra
- Founded Year: 2008
- Location: Brussels (Belgium)
- Annual Revenue: €100M - €500M as on Dec 31, 2024
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $596M
- Employee Count: 1,107 as on Sep 30, 2026
- Investors: CapitalG, Dawn Capital and 13 Others
- Latest Funding Round: Series G, Nov 09, 2021, $*****
- Highlight: Editors' Pick
5. CreativeX
Ad creative analytics solution provider. It offers an automated creative measurement platform designed to analyze images and videos applying hundreds of tags to the content and then cross-referenced with brand guidelines and digital ad performance. The solution enables brands to analyze ad content by providing insights into ad performance and compliance with brand guidelines.
Key facts about CreativeX
- Founded Year: 2015
- Location: New York City (United States)
- Stage: Series B
- Total Funding till date: $35M
- Employee Count: 128 as on Sep 30, 2026
- Investors: Harrison Metal, Guggenheim Investments and 9 Others
- Latest Funding Round: Series B, Jun 07, 2022, $*****
- Highlight: Editors' Pick
Conviction's Year-on-Year Investment Trends
Conviction has invested in 30 companies over the last 5 years, with an average of 2 new investments annually in the last 5 years. As of Aug 2026, it has made 1 investment in this year. Its most recent first time investment was in Valar Atomics and most recent follow-on round was in Culture AI.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 1 | 0 | 1 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 4 | 1 | 5 |
2022 | 2 | 0 | 2 |
2021 | 3 | 0 | 3 |
Conviction's Investments by Stage
Conviction has made 5 investments in Series A stage with an average round size of $9.06M, 3 investments in Seed stage with an average round size of $8.38M and 2 investments in Series B stage with an average round size of $512M.Stage of entry | No. of Investments |
|---|---|
Series A | 5 |
Seed | 3 |
Series B | 2 |
Note: We have considered here, only first round of investments
Conviction's Investments by Sector
Conviction has a diverse portfolio, with companies operating in the Enterprise Applications, High Tech, Consumer, Enterprise Infrastructure and Vertical SaaS. Notably, it has invested in 29 Tech companies, 27 Enterprise (B2B) companies, 24 Software companies and at least 19 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 8 |
High Tech | 3 |
Consumer | 2 |
Enterprise Infrastructure | 2 |
Vertical SaaS | 2 |
Others | 8 |
Note: We have considered here, only first round of investments
Conviction's Investments by Geography
Conviction has made most investments in United Kingdom (6), followed by Belgium where it has made 2 investments.Country | No. of Investments |
|---|---|
United Kingdom | 6 |
Belgium | 2 |
United States | 2 |
Note: We have considered here, only first round of investments
Conviction's recent investments
Conviction has made 1 investments in 2026 so far - Valar Atomics.Here are the most recent investments by Conviction:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Aug 03, 2026 | United States | Series B | 9611 | [+8] | |
May 12, 2023 | United Kingdom | Seed | 7360 | [+15] | |
May 03, 2023 | United Kingdom | Seed | 8524 | [+3] | |
Mar 28, 2023 | United Kingdom | Series A | 1497 | [+10] | |
Mar 22, 2023 | United Kingdom | Seed | 9551 | [+1] |
Unicorns in Conviction's Portfolio
Conviction has 3 unicorns in its portfolio - Valar Atomics, Degreed and Collibra. The most recent unicorn in their portfolio is Valar Atomics. It became a unicorn in 2026.Here is a list of unicorns in Conviction's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
62 | Manufacturer of nuclear fission reactors | 2023 | El Segundo | Series B | ayseymo | ||
67 | Provider of a learning experience platform for workforce skill development | 2012 | Pleasanton | Series D | {nhnqxt | ||
72 | Provider of a platform for data intelligence, governance, and AI management | 2008 | Brussels | Series G | zpqgw{n |
Acquired companies in Conviction's Portfolio
8 companies from Conviction's portfolio have been acquired. The most recent acquisition was RightHub in May 2025 by Anaqua for $*****.Here are Conviction's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 15, 2025 | Mar 22, 2023 | Seed | 5505 | |
Nov 12, 2024 | Mar 28, 2023 | Series A | 1636 | |
Jun 17, 2024 | Mar 02, 2023 | Series A | 5134 | |
Dec 20, 2021 | - | - | 2150 | |
Dec 07, 2021 | - | - | 7308 |
Team profile of Conviction
Conviction has a team of 1 member located in United Kingdom. Conviction's team does not sit on the board of any company as of now.Co-investors of Conviction
Over the past 5 years, 93 investors have co-invested in Conviction's portfolio companies. This includes funds and angels.
- Invested before Conviction: Beringea, Index Ventures and 34 others have invested in rounds before Conviction. There is 1 company where Beringea has invested before Conviction and 1 company where Index Ventures has invested before Conviction.
- Top Co-investors of Conviction: 53 investors entered a company along with Conviction. These include investors like Passion Capital (2 companies).
- Invested after Conviction: A total of 4 investors have invested in Conviction's portfolio after their investments. Top Investors include Srslegal (1 company), Alteryx (1 company) and Mercia (1 company).
Recent News related to Conviction
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Harvey Bags $300m, Values at $3 Billion + AL AnalysisArtificial Lawyer•Feb 12, 2025•Harvey, Sequoia Capital, Rev, Conviction and 3 others
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Cartesia Raises $27 Million to Build the Next Generation of Real-Time AI ModelsAiThority•Dec 12, 2024•Cartesia, Index Ventures, A.Capital Ventures, Conviction and 33 others
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Didero is using AI to solve supply chain management at mid-market companiesTechCrunch+•Jul 17, 2024•Didero, First Round Capital, Construct Capital, BoxGroup and 5 others
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AI start-up HeyGen raises US$60 million after pivot away from ChinaShareandstocks•Jun 24, 2024•HeyGen, Benchmark, Thrive Capital, Bond Capital and 2 others
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Foundry Raises $80 Million in Seed and Series A Funding to Build a New Breed of Public CloudBusiness Wire•Mar 21, 2024•Foundry, Sequoia Capital, Lightspeed Venture Partners, Redpoint Ventures and 9 others
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French start-up Mistral AI raises 385 million euros for its open source AIhttps://www.usine-digitale.fr/•Dec 05, 2023•Mistral AI, Andreessen Horowitz, Nvidia, Salesforce and 6 others
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Fertifa raises £5 million expand to its reproductive health benefits platform for the workplaceTech.eu•Jun 30, 2023•Fertifa, Triple Point, Notion, Tiny and 7 others
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CultureAI secures £7m seed funding to reduce human security risksFintech•May 03, 2023•Culture AI, Conviction, Passion Capital, Senovo
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Microsoft backs generative AI startup Hazy in £7.3m roundUKTN•Mar 28, 2023•Hazy, Microsoft, Conviction, UCL Technology Fund and 9 others
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Nationwide participates in fundraise for AI data start-upFStech•Mar 28, 2023•Hazy, Nationwide, Wells Fargo, M12 and 11 others
