Where is Reformation located?

Reformation is headquartered in Vernon, United States. It is registered at Tucson, Arizona.

How many employees does Reformation have?

As of Aug 31, 2026, the latest employee count at Reformation is 1292.

Is Reformation a funded company?

Reformation is a funded company, having raised a total of $37M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 02, 2015.

When was the latest funding round of Reformation?

Reformation's latest funding was a $***** Series B round on Dec 14, 2017, with participation from 3 investors.

Where does Reformation rank among its competitors?

Reformation ranks 5th amongst 3263 active competitors, of which 130 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Cotopaxi, which secured $6.19M in May, 2025.

Who are the top competitors of Reformation?

Reformation's top competitors include Everlane, Cider and Cotopaxi. Among them, Cotopaxi secured the most recent funding round in May, 2025.

Reformation - 2026 Company Profile, Team, Funding & Competitors

Reformation is a public company based in Vernon (United States), founded by Yael Aflalo. It operates as an Online retailer of women's apparel, accessories, and bridal wear. Reformation has raised $37M in funding from Stripes and 14W. The company has 3263 active competitors, including 130 funded and 163 that have exited. Its top competitors include companies like Everlane, Cider and Cotopaxi.

Company Details

Online retailer of women's apparel, accessories, and bridal wear. The company offers a variety of clothing items, including dresses, tops, jeans, sweaters, and outerwear. Accessories such as bags, jewelry, and shoes are also available. The retailer provides bridal collections, including dresses and accessories for weddings and related events.

Website: www.thereformation.com/
Registered Address: Tucson, Arizona

Key Metrics

Location

Vernon, United States

Stage

Public

Total Funding

$37M in 2 rounds

Latest Funding Round

Series B, Dec 14, 2017, $*****

Investors

Stripes & 7 more

Ranked

5^th among 3263 active competitors

Employee Count

1,292 as on Aug 31, 2026

Investment & Acquisitions

BRUNT

Similar Companies

Cider & 3099 more

Exit Details

Public

View Reformation's full profile

Reformation is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LYMI, Inc. CIN: 20231729813 , United States, Active	Jul 13, 2023	-	-	-
Lymi Inc. CIN: 6431970 , United States, Active	Mar 16, 2022	-	-	-
Lymi Inc. CIN: 824926503 , United States, Active	Dec 26, 999	-	8 (As on Dec 31, 2024)	-

Reformation got listed on Jul 30, 2026.

Click here to take a look at Reformation's IPO in detail

Reformation has raised a total funding of $37M over 2 rounds. Its first funding round was on Apr 02, 2015. Its latest funding round was a Series B round on Dec 14, 2017 for $*****. 3 investors participated in its latest round. Reformation has 7 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Reformation:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2017	8718784	Series B	8919122	1659923	5319026	7038610
Apr 02, 2015	8669167	Series A	8005181	1765846	14W & 1 more	Miroslava Duma

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View details of Reformation's funding rounds and investors

The founders of Reformation is Yael Aflalo.

Here are the details of Reformation's key team members:

Yael Aflalo: Former Founder of Reformation. They are also an angel investor in 2 startups.

View details of Reformation's Founder profiles and Board Members

Reformation's employee count trend

Reformation has 1,292 employees as of Aug 26. Here is Reformation's employee count trend over the years:

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Top competitors of Reformation include Everlane, Cider and Cotopaxi. Here is the list of Top 10 competitors of Reformation, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Everlane 2010, San Francisco (United States), Acquired	Internet-first brand offering multi-category fashion products	$90.2M	Kleiner Perkins, Lerer Hippeau & 21 others	73/100
2nd	Cider 2020, Hong Kong (China), Series B	Internet first brand offering apparel for women	$140M	Andreessen Horowitz, DST Global & 6 others	72/100
3rd	Cotopaxi 2013, Cottonwood (United States), Series B	Internet first brand offering casual wear for men and women	$74.9M	Greycroft, Bain Capital Double Impact & 25 others	70/100
4th	True Religion Apparel 2002, Los Angeles (United States), Acquired	Internet first brand of fashion apparel wear for men and women	-	Sagard, STORY3 Capital Partners & 3 others	69/100
5th	Reformation Vernon (United States), Public	Online retailer of women's apparel, accessories, and bridal wear	$37M	14W, Forerunner Ventures & 6 others	68/100
6th	Brooks Brothers 1818, New York City (United States), Acquired	Retailer of men's and women's apparel and accessories	-	Wellsfargocapitalfinance, VentureFuel & 1 others	66/100
7th	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
8th	Supreme® 1994, New York City (United States), Acquired	Internet first brand of casual and formal apparel wear for men and women	-	Goode Partners, Thecarlylegroup.fr & 1 others	62/100
9th	Tory Burch 2004, New York City (United States), Late Stage	Online retailer of women’s apparel, shoes, handbags, and accessories	-	General Atlantic, Access Industries & 4 others	60/100
10th	Marc Jacobs 1984, New York City (United States), Acquired	Online retailer of apparel, handbags, shoes, jewelry, and accessories	-	-	60/100