Where is Reformation located?

Reformation is headquartered in Vernon, United States. It is registered at Tucson, Arizona.

How many employees does Reformation have?

As of Jun 30, 2026, the latest employee count at Reformation is 1259.

Is Reformation a funded company?

Reformation is a funded company, having raised a total of $37M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 02, 2015.

When was the latest funding round of Reformation?

Reformation's latest funding was a $***** Series B round on Dec 14, 2017, with participation from 3 investors.

Where does Reformation rank among its competitors?

Reformation ranks 1st amongst 3111 active competitors, of which 126 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Cotopaxi, which secured $6.19M in May, 2025.

Who are the top competitors of Reformation?

Reformation's top competitors include Everlane, Cider and Cotopaxi. Among them, Cotopaxi secured the most recent funding round in May, 2025.

Reformation - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online retailer of women's apparel, accessories, and bridal wear. The company offers a variety of clothing items, including dresses, tops, jeans, sweaters, and outerwear. Accessories such as bags, jewelry, and shoes are also available. The retailer provides bridal collections, including dresses and accessories for weddings and related events.

Website: www.thereformation.com/
Registered Address: Tucson, Arizona

Key Metrics

Location

Vernon, United States

Stage

Public

Total Funding

$37M in 2 rounds

Latest Funding Round

Series B, Dec 14, 2017, $*****

Investors

Stripes & 6 more

Ranked

1^st among 3111 active competitors

Employee Count

1,259 as on Jun 30, 2026

Investment & Acquisitions

BRUNT

Similar Companies

Cider & 3072 more

Exit Details

Public

View Reformation's full profile

Reformation is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LYMI, Inc. CIN: 20231729813 , United States, Active	Jul 13, 2023	-	-	-
Lymi Inc. CIN: 6431970 , United States, Active	Mar 16, 2022	-	-	-
Lymi Inc. CIN: 824926503 , United States, Active	Dec 26, 999	-	8 (As on Dec 31, 2024)	-

Reformation got listed on Jul 30, 2026.

Click here to take a look at Reformation's IPO in detail

Reformation has raised a total funding of $37M over 2 rounds. Its first funding round was on Apr 02, 2015. Its latest funding round was a Series B round on Dec 14, 2017 for $*****. 3 investors participated in its latest round. Reformation has 6 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Reformation:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 14, 2017	2930245	Series B	8237738	8151751	7021588	7271863
Apr 02, 2015	6070585	Series A	5906214	5687154	14W & 1 more	Miroslava Duma

Access funding benchmarks and valuations. Sign up today!

View details of Reformation's funding rounds and investors

The founders of Reformation is Yael Aflalo.

Here are the details of Reformation's key team members:

Yael Aflalo: Former Founder of Reformation. They are also an angel investor in 2 startups.

View details of Reformation's Founder profiles and Board Members

Reformation's employee count trend

Reformation has 1,259 employees as of Jun 26. Here is Reformation's employee count trend over the years:

Uncover Reformation's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Reformation include Everlane, Cider and Cotopaxi. Here is the list of Top 10 competitors of Reformation, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Reformation Vernon (United States), Public	Online retailer of women's apparel, accessories, and bridal wear	$37M	14W, Stripes & 5 others	68/100
2nd	Everlane 2010, San Francisco (United States), Acquired	Internet-first brand offering multi-category fashion products	$90.2M	Kleiner Perkins, Lerer Hippeau & 21 others	73/100
3rd	Cider 2020, Hong Kong (China), Series B	Internet first brand offering apparel for women	$140M	Andreessen Horowitz, DST Global & 6 others	72/100
4th	Cotopaxi 2013, Cottonwood (United States), Series B	Internet first brand offering casual wear for men and women	$74.9M	Greycroft, Bain Capital Double Impact & 25 others	70/100
5th	True Religion Apparel 2002, Los Angeles (United States), Acquired	Internet first brand of fashion apparel wear for men and women	-	Sagard, STORY3 Capital Partners & 3 others	68/100
6th	Brooks Brothers 1818, New York City (United States), Acquired	Retailer of men's and women's apparel and accessories	-	Wellsfargocapitalfinance, VentureFuel & 1 others	67/100
7th	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, Fidelity Investments & 12 others	63/100
8th	Supreme® 1994, New York City (United States), Acquired	Internet first brand of casual and formal apparel wear for men and women	-	Thecarlylegroup.fr, Goode Partners & 1 others	62/100
9th	ME+EM 2009, London (United Kingdom), Series A	Online retailer of women's designer fashion and luxury clothing	$81.6M	Highland Europe, Oakley Capital & 17 others	61/100
10th	PACT Apparel 2009, Berkeley (United States), Series B	Sustainable apparel company offering organic clothing and ethical practices	$16.2M	Sunrise Strategic Partners, Gerber Finance ... & 1 others	61/100