About Incubate
Incubate is a venture capital firm founded in 2009. It is primarily based out of London, United Kingdom. As of 2016, Incubate has invested in 14 companies. It primarily invests in Seed round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Consumer to Enterprise Applications and HealthTech. Most recently it participated in the $***** Seed round of RotaGeek Overall, Incubate portfolio has seen 7 acquisitions including key companies like Deliveroo, RotaGeek and Lexoo. Incubate has team of 13 people including 7 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed & Series A
Incubate's List of Top Investments
Incubate has a portfolio of 14 companies. Their most notable investments are in Bricklane and Lexoo.Their portfolio spans across and United Kingdom. They have invested in Consumer, Enterprise Applications, HealthTech and 9 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by Incubate:
1. Deliveroo
Operator of an online marketplace connecting consumers with local merchants. This platform facilitates the delivery of prepared meals, groceries, and retail products from various vendors to residential and commercial addresses. Logistics technology coordinates the movement of goods between suppliers and recipients. The service manages the fulfillment process to ensure items are transported from the point of sale to the final destination.
Key facts about Deliveroo
- Founded Year: 2013
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $2.95B
- Employee Count: 11,488 as on Sep 30, 2026
- Investors: Colt Ventures, T. Rowe Price and 122 Others
- Latest Funding Round: Series H, Jan 16, 2021, $*****
- Highlight: Acquired
2. Bricklane
Bricklane is a property investment platform for consumers. It allows individuals to invest in the property market which the company will invest in properties in Birmingham, Manchester and Leeds which are then let out to tenants. Savings invested in the company track house prices and earn a proportion of the rental income.
Key facts about Bricklane
- Founded Year: 2014
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Series A
- Total Funding till date: $16.9M
- Employee Count: 91 as on Sep 30, 2026
- Investors: JamJar Investments, AyBe and 50 Others
- Latest Funding Round: Series A, Oct 01, 2019, $*****
- Highlight: Editors' Pick
3. RotaGeek
Cloud-based employee scheduling software solutions. It provides app-based workforce management and scheduling solutions that assist user plan labour to demand.ore efficiently. It enables scheduling staff on the shop floor, rostering doctors, broadcast it to employees, fill and mitigate shift gaps, manage labour to demand match and increase sales and patient care. The workforce management solutions range from digital schedules to AI optimised rotas using forecasts from data points at different locations. With tools to book leave, track time and attendance, clock in and out for shifts, a self-serve employee app and integrations into HR & Payroll, it provides end to end workforce management solution.
Key facts about RotaGeek
- Founded Year: 2009
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $17.2M
- Employee Count: 59 as on Sep 30, 2026
- Investors: Origin Capital, Volution and 14 Others
- Latest Funding Round: Series B, Jun 27, 2022, $*****
- Highlight: Acquired
4. Lexoo
Provider of commercial contract review and legal playbook development services. This business negotiates routine agreements for internal legal departments and facilitates the engagement of counsel for projects involving multiple jurisdictions. It also assists organizations in creating standardized documentation to enable non-legal staff to manage contract negotiations independently.
Key facts about Lexoo
- Founded Year: 2014
- Location: London (United Kingdom)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $11.6M
- Employee Count: 5 as on Feb 28, 2025
- Investors: Earlybird, Draper Esprit and 32 Others
- Latest Funding Round: Series A, Jun 07, 2019, $*****
- Highlight: Acquired
5. Rota
Rota is a provider of hospitality recruitment services. Offers services for work on-demand and recruitment of hospitality staff in the UK.
Key facts about Rota
- Founded Year: 2015
- Location: London (United Kingdom)
- Annual Revenue: £1M - £10M as on Dec 31, 2024
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $16.7M
- Employee Count: 279 as on Sep 30, 2026
- Investors: Crest Ventures, FLOBAS Ventures and 62 Others
- Latest Funding Round: Series B, Jun 14, 2022, $*****
- Highlight: Acquired
Incubate's Investments by Stage
Incubate has made 9 investments in Seed stage with an average round size of $1.49M and 1 investment in Series A stage.Stage of entry | No. of Investments |
|---|---|
Seed | 9 |
Series A | 1 |
Note: We have considered here, only first round of investments
Incubate's Investments by Sector
Incubate has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Gig Economy, FinTech and HealthTech. Notably, it has invested in 10 Tech companies, 7 Consumer (B2C) companies, 7 Enterprise (B2B) companies and at least 3 companies focusing on Marketplace.Sector | No. of Investments |
|---|---|
Enterprise Applications | 5 |
Consumer | 4 |
Gig Economy | 3 |
FinTech | 2 |
HealthTech | 2 |
Others | 7 |
Note: We have considered here, only first round of investments
Incubate's Investments by Geography
Incubate has made most investments in United Kingdom (10).Incubate's recent investments
Incubate has not made any investment in 2026 so far.Here are the most recent investments by Incubate:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
2016 | United Kingdom | Seed | 6737 | - | |
2016 | United Kingdom | Seed | 5781 | - | |
Dec 2015 | United Kingdom | Seed | 8305 | - | |
Sep 2015 | United Kingdom | Seed | 2969 | - | |
Sep 2015 | United Kingdom | Series A | 9466 | - |
Acquired companies in Incubate's Portfolio
7 companies from Incubate's portfolio have been acquired. The most recent acquisition was Deliveroo in May 2025 by DoorDash for $*****.Here are Incubate's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 06, 2025 | - | - | 8287 | |
May 01, 2025 | 2016 | Seed | 5434 | |
Mar 22, 2024 | Sep 2015 | Seed | 4093 | |
Jun 24, 2022 | Dec 2015 | Seed | 3804 | |
Aug 03, 2020 | 2010 | Seed | 5119 |
Team profile of Incubate
Incubate has a team of 13 members including 7 Partners and 1 Principal located in Japan, Singapore and 3 more locations. Incubate's team sits on the board of 3 companies.Here is a list of top team members in Incubate:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | London | - | - | |
Partner | Tokyo | - | ||
Partner | Singapore | |||
Partner | Singapore | - | ||
Partner | - | - | - | |
Partner | Brazil | - | ||
Partner | Mountain View | - | - | |
Principal | Tokyo | - |
Co-investors of Incubate
Over the past 16 years, 57 investors have co-invested in Incubate's portfolio companies. This includes funds and angels.
- Invested before Incubate: Jonathan McKay, Forward Partners and 6 others have invested in rounds before Incubate. There is 1 company where Jonathan McKay has invested before Incubate and 1 company where Forward Partners has invested before Incubate.
- Invested after Incubate: A total of 49 investors have invested in Incubate's portfolio after their investments. Top Investors include Mobeus Equity Partners (2 companies), DMG Ventures (1 company) and A/O PropTech (1 company).
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