When was Sequence founded?

Sequence was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Sequence located?

Sequence is headquartered in New York City, United States. It is registered at 27 NEW DOVER ROAD,CANTERBURY,ENGLAND,CT1 3DN.

Which legal entities is Sequence associated with?

Sequence is associated with SEQUENCE HQ LTD.

How many employees does Sequence have?

As of Jun 30, 2026, the latest employee count at Sequence is 69.

Is Sequence a funded company?

Sequence is a funded company, having raised a total of $39M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 17, 2021.

How much is Sequence worth?

The latest valuation of Sequence is £***** as of Oct 24, 2022.

When was the latest funding round of Sequence?

Sequence's latest funding was a $***** Series A round on Dec 16, 2025, with participation from 6 investors.

Where does Sequence rank among its competitors?

Sequence ranks 7th amongst 217 active competitors, of which 14 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Zenskar, which secured $15M in Apr, 2026.

Who are the top competitors of Sequence?

Sequence's top competitors include Nomba, Xifin and Zenskar. Among them, Zenskar secured the most recent funding round in April, 2026.

Sequence - 2026 Company Profile, Team, Funding, Competitors & Financials

Sequence is a series A company based in New York City (United States), founded in 2021 by Eamon Jubbawy. It operates as an Integrated billing and pricing solution for businesses. Sequence has raised $39M in funding from Andreessen Horowitz and 645 Ventures, with a current valuation of £*****. The company has 217 active competitors, including 14 funded and 18 that have exited. Its top competitors include companies like Nomba, Xifin and Zenskar.

Company Details

Integrated billing and pricing solution for businesses. It is a cloud-based platform that simplifies banking and revenue management workflows for businesses, enabling automation of billing, pricing, and finance operations. It helps scale-ups automate revenue workflows from quoting to cash, supporting usage-based pricing and integrations with sales tools.

Website: www.sequencehq.com/
Social
Email ID: *****@sequencehq.com
Registered Address: 27 NEW DOVER ROAD,CANTERBURY,ENGLAND,CT1 3DN

Key Metrics

Founded Year

2021

Location

New York City, United States

Stage

Series A

Total Funding

$39M in 3 rounds

Latest Funding Round

Series A, Dec 16, 2025, $*****

Post Money Valuation

£***** as on Oct 24, 2022

Investors

Andreessen Horowitz & 21 more

Ranked

7^th among 217 active competitors

Employee Count

69 as on Jun 30, 2026

Similar Companies

Nomba & 242 more

View Sequence's full profile

Sequence is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SEQUENCE HQ LTD CIN: 13585168 , United Kingdom, Active	Aug 24, 2021	-	16 (As on Dec 31, 2024)

Sequence has raised a total funding of $39M over 3 rounds. Its first funding round was on Sep 17, 2021. Its latest funding round was a Series A round on Dec 16, 2025 for $*****. 6 investors participated in its latest round. Sequence has 21 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Sequence:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 16, 2025	2011688	Series A	8235719	9595754	3134004	6326776
Dec 21, 2021	2190350	Seed	8751708	3560773	8277977	Salesforce Ventures & 6 more
Sep 17, 2021	1073814	Seed	3103635	4840960	5515912	9615349

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View details of Sequence's funding rounds and investors

The founders of Sequence is Eamon Jubbawy. Riya Grover is the CEO of Sequence.

Here are the details of Sequence's key team members:

Eamon Jubbawy: Co-Founder of Sequence and founder of 3 other companies, Safi, Isometric and Onfido. They are also an angel investor in 13 startups and serve on the boards of 2 companies.
Contact Info: 2 email addresses

Sequence's Board of Directors

Sequence's board has 4 active members. Riya Grover, Eamon Jubbawy and Enda Michael Cahill are part of team and Nnamdi Daniel Okike is independent board member.

Here is the list of Sequence's board of directors:

Name	Type	Representing	Status	Duration
Riya Grover	Team	-	Current	4y 11m
Eamon Jubbawy	Team	-	Current	4y 10m
Enda Michael Cahill	Team	-	Current	0y 6m
Nnamdi Daniel Okike	Independent board member	-	Current	0y 6m

View details of Sequence's Founder profiles and Board Members

Sequence's employee count trend

Sequence has 69 employees as of Jun 26. Here is Sequence's employee count trend over the years:

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Top competitors of Sequence include Nomba, Xifin and Zenskar. Here is the list of Top 10 competitors of Sequence, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nomba 2016, Lagos (Nigeria), Series B	App-based payment acceptance solutions for SMBs	$42.7M	Y Combinator, Partech Partners & 12 others	75/100
2nd	Xifin 1997, San Diego (United States), Acquired	Cloud-based billing & revenue cycle management solutions for diagnostic service providers	$6M	Windward Ventures, Enterprise Partners Venture Capital ... & 5 others	63/100
3rd	Zenskar 2022, New York City (United States), Series A	Provider of automated billing revenue recognition and usage metering software	$21.5M	Bessemer Venture Partners, SIG Venture Capital ... & 7 others	63/100
4th	Cerillion Technologies 1999, London (United Kingdom), Public	Provider of composable BSS/OSS software solutions for telecom operators	$9M	Herald Investment Management, Origin Capital ... & 3 others	62/100
5th	Parasut 2013, Istanbul (Turkey), Acquired	Cloud-based invoice management and collection solutions for small & medium businesses	$3.99M	500 Global, Ribbit Capital & 3 others	62/100
6th	ezyCollect 2011, Sydney (Australia), Acquired	Accounts receivable automation software	$12.3M	Tank Stream Ventures, Bombora & 4 others	58/100
7th	Sequence 2021, New York City (United States), Series A	Integrated billing and pricing solution for businesses	$39M	Salesforce Ventures, Firebolt Ventures & 20 others	57/100
8th	Klarity 2017, San Francisco (United States), Series B	Account receivables and billing management platform	$90M	Tola Capital, Invus & 9 others	56/100
9th	Subskribe 2020, Danville (United States), Acquired	Provider of quote-to-revenue platform simplifying CPQ, billing, and revenue recognition	$18.4M	8VC, Slow Ventures & 4 others	56/100
10th	Apttus 2006, San Mateo (United States), Acquired	Provider of document automation, contract lifecycle management, and revenue management solutions	$474M	Premji Invest, Kuwait Investment Authority ... & 8 others	54/100