About Primera Capital
Primera Capital is a venture capital firm founded in 2007. It is primarily based out of Oakland, United States. As of Mar 2023, Primera Capital has invested in 43 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Seed round of Caramel Overall, Primera Capital portfolio has seen 4 unicorns, 3 IPOs and 16 acquisitions including key companies like VMware, Genesys and Addepar. A lot of funds co-invest with Primera Capital, with names like Salesforce Ventures sharing a substantial percentage of its portfolio. Primera Capital has team of 9 people including 2 partners.Key Metrics
Primera Capital's List of Top Investments
Primera Capital has a portfolio of 43 companies, including 4 unicorns. Their most notable investments are in Jitterbit and Glider.Their portfolio spans across United States, Israel, Canada and 3 more locations. They have invested in Enterprise Applications, High Tech, Consumer and 21 other sectors, across stages such as Series A, Seed and 2 more. Here is the list of top investments by Primera Capital:
1. VMware
Cloud based orchestration solutions. It enables running any app on any cloud on any device through the solutions for modern apps, multi-cloud, and digital workspace. It transform data centers into aggregated computing infrastructures with VMware vSphere, its virtualization platform.
Key facts about VMware
- Founded Year: 1998
- Location: Palo Alto (United States)
- Annual Revenue: $1B+ as on Jan 31, 2023
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $596M
- Employee Count: 11,333 as on May 31, 2026
- Investors: Dell, Kepha Partners and 31 Others
- Latest Funding Round: Grant (prize money), Jan 01, 2021, $*****
- Highlight: Acquired
2. Genesys
Provider of cloud-based platform for customer experience and workforce engagement. The platform offers contact center software with intelligent automation and embedded artificial intelligence. It provides digital customer engagement across channels using humans and artificial intelligence-powered bots. The platform also features customer journey management to connect data and optimize experiences. It delivers workforce engagement management with built-in artificial intelligence.
Key facts about Genesys
- Founded Year: 1990
- Location: Menlo Park (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $2.98B
- Employee Count: 651 as on Feb 28, 2025
- Investors: TCV, Hellman & Friedman and 18 Others
- Latest Funding Round: Series E, Jul 31, 2025, $*****
- Highlight: Acquired
3. Addepar
Addepar is a wealth management solution for investment advisors. It offers solutions for data aggregation, analytics, and portfolio reporting for investment advisors. The product caters to family offices, RIAs, foundation and endowments, global advisories, banks, financial services firms, and wirehouses.
Key facts about Addepar
- Founded Year: 2009
- Location: Mountain View (United States)
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $759M
- Employee Count: 1,426 as on May 31, 2026
- Investors: Western Technology Investment, SeedFord Partners and 57 Others
- Latest Funding Round: Series G, May 13, 2025, $*****
- Highlight: Editors' Pick
4. Innoviz
Developer of LiDAR sensors and perception software for autonomous vehicles. The company provides long-range and short- to mid-range LiDAR products. It offers perception software and smart applications for security, mobility, aerial robotics, and traffic intelligence. The company's products are designed for integration into autonomous driving systems.
Key facts about Innoviz
- Founded Year: 2016
- Location: Rosh Haayin (Israel)
- Stage: Public
- Total Funding till date: $252M
- Employee Count: 469 as on May 31, 2026
- Investors: Samsung Catalyst Fund, Vertex Ventures Israel and 31 Others
- Latest Funding Round: Series C, Jun 10, 2019, $*****
- Highlight: Public
5. Houzz
Platform for home design, decorating, and renovation. The platform enables users to register and search for photos, professionals, and products. It offers a wide range of features and tools to help users plan and execute home improvement projects. It allows users to browse designs, shop products, and collaborate with professionals.
Key facts about Houzz
- Founded Year: 2009
- Location: Palo Alto (United States)
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $614M
- Employee Count: 1,393 as on May 31, 2026
- Investors: T. Rowe Price, K2 Global and 30 Others
- Latest Funding Round: Series E, Jun 09, 2017, $*****
- Highlight: Editors' Pick
Primera Capital's Year-on-Year Investment Trends
Primera Capital has invested in 43 companies over the last 18 years, with an average of 1 new investment annually in the last 10 years. Its most recent first time investment was in Caramel and most recent follow-on round was in BioSight.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 2 | 0 | 2 |
2022 | 0 | 0 | 0 |
2021 | 3 | 0 | 3 |
2020 | 0 | 1 | 1 |
2019 | 0 | 0 | 0 |
2018 | 1 | 0 | 1 |
Primera Capital's Investments by Stage
Primera Capital has made 9 investments in Series A stage with an average round size of $12.1M, 3 investments in Seed stage with an average round size of $10.2M, 2 investments in Series B stage with an average round size of $10.5M and 1 investment in Series C stage with an average round size of $25M.Stage of entry | No. of Investments |
|---|---|
Series A | 9 |
Seed | 3 |
Series B | 2 |
Series C | 1 |
Note: We have considered here, only first round of investments
Primera Capital's Investments by Sector
Primera Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, High Tech, Enterprise Infrastructure and Retail. Notably, it has invested in 38 Tech companies, 29 Enterprise (B2B) companies, 24 Software companies and at least 18 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 7 |
Consumer | 5 |
High Tech | 5 |
Enterprise Infrastructure | 4 |
Retail | 4 |
Others | 18 |
Note: We have considered here, only first round of investments
Primera Capital's Investments by Geography
Primera Capital has made most investments in United States (10), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 10 |
Canada | 2 |
Israel | 2 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Primera Capital's recent investments
Primera Capital has not made any investment in 2026 so far.Here are the most recent investments by Primera Capital:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Mar 22, 2023 | United States | Seed | 4054 | [+1] | |
Mar 07, 2023 | United States | Series A | 9873 | - | |
Nov 03, 2021 | Canada | Series A | 4860 | ||
Oct 19, 2021 | United States | Series A | 4598 | [+4] | |
Mar 30, 2021 | United States | Series A | 6962 | [+1] |
Unicorns in Primera Capital's Portfolio
Primera Capital has 4 unicorns in its portfolio - Addepar, HomeLight, Tipalti and others. The most recent unicorn in their portfolio is Addepar. It became a unicorn in 2022, 4 years before Primera Capital first invested in it.Here is a list of unicorns in Primera Capital's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
77 | Wealth management solutions for advisors | 2009 | Mountain View | Series G | slxsuly | ||
72 | Provider of an online recommendation platform for brokers | 2012 | San Francisco | Series D | kdywpci | ||
73 | Cloud-based procurement and invoice management solutions for businesses | 2010 | Foster City | Series F | hluv{dn | ||
73 | Platform for home design, decorating, and renovation | 2009 | Palo Alto | Series E | xpitmkf |
IPOs and Publicly Listed companies in Primera Capital's Portfolio
3 of Primera Capital's portfolio companies have become public. Innoviz got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ), in Apr 2021 and C3 AI got listed on the New York Stock Exchange (NYSE) at marketcap of $4.03B.Here are Primera Capital's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 06, 2021 | - | - | 7063 | |
Dec 09, 2020 | - | - | 6610 | |
Nov 14, 2013 | Dec 17, 2008 | Series C | 7010 |
Acquired companies in Primera Capital's Portfolio
16 companies from Primera Capital's portfolio have been acquired. The most recent acquisition was Glider in Mar 2026 by Findem for $*****.Here are Primera Capital's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Mar 19, 2026 | Mar 07, 2023 | Series A | 7284 | |
Jan 14, 2025 | Mar 22, 2023 | Seed | 8257 | |
May 23, 2022 | - | - | 6277 | |
Jul 06, 2021 | May 16, 2016 | Series A | 3582 | |
Mar 05, 2019 | - | - | 9114 |
Team profile of Primera Capital
Primera Capital has a team of 9 members including 2 Partners and 1 Principal located in United States. Primera Capital's team sits on the board of 1 company.Here is a list of all team members in Primera Capital:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Atlanta | |||
Partner | New York City | - | - | |
Principal | - | - |
Co-investors of Primera Capital
Over the past 18 years, 77 investors have co-invested in Primera Capital's portfolio companies. This includes funds and angels.
- Invested before Primera Capital: Gabriel Venture Partners, Mike Maples and 8 others have invested in rounds before Primera Capital. There is 1 company where Gabriel Venture Partners has invested before Primera Capital and 1 company where Mike Maples has invested before Primera Capital.
- Top Co-investors of Primera Capital: 35 investors entered a company along with Primera Capital. These include investors like Salesforce Ventures (2 companies).
- Invested after Primera Capital: A total of 32 investors have invested in Primera Capital's portfolio after their investments. Top Investors include Pinnacle Ventures (1 company), Insight Partners (1 company) and Chubb (1 company).
Recent News related to Primera Capital
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Glider AI raises $10 million in series A fundingStaffing Industry Analysts•Mar 07, 2023•Glider, Primera Capital
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Mimik Technology grabs Series AVCJ•Nov 09, 2021•mimik, Pier 88 Boiling Seafood & Bar, Pier 88 Investment Partners, Primera Capital and 1 other
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OMsignal Raises $10M in Series A Funding |FinSMEsFinSMEs•Jun 24, 2014•OMsignal, Bessemer Venture Partners, Real Ventures, Golden Venture Partners and 5 others
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