About Simon Equity Partners
Simon Equity Partners is a venture capital firm founded in 2006. It is primarily based out of Larkspur, United States. As of Jun 2023, Simon Equity Partners has invested in 44 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Retail to Enterprise Applications and Consumer. Most recently it participated in the $***** Series B round of Anzu Overall, Simon Equity Partners portfolio has seen 1 unicorn, 1 IPO and 15 acquisitions including key companies like Gracenote, Olly and VideoAmp. A lot of funds co-invest with Simon Equity Partners, with names like Catamount Ventures sharing a substantial percentage of its portfolio. Simon Equity Partners has team of 3 people including 2 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Seed & 3 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Unicorns
Simon Equity Partners' List of Top Investments
Simon Equity Partners has a portfolio of 44 companies, one of which is a Unicorn. Their most notable investments are in MOG and VideoAmp.Their portfolio spans across United States, Canada and Israel. They have invested in Retail, Enterprise Applications, Consumer and 10 other sectors, across stages such as Series A, Seed and 3 more. Here is the list of top investments by Simon Equity Partners:
1. Gracenote
Provider of entertainment metadata powering content navigation, discovery, and connection. The company’s metadata and connected IDs deliver content navigation and discovery. It offers content IDs adopted by media companies to deliver entertainment experiences. The company provides datasets covering TV programs, movies, sports, music, and podcasts.
Key facts about Gracenote
- Founded Year: 1993
- Location: Emeryville (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $51M
- Employee Count: 248 as on Dec 31, 2011
- Investors: Windspeed Ventures, Sequoia Capital and 4 Others
- Latest Funding Round: Series C, Aug 05, 2005, $*****
- Highlight: Acquired
2. Olly
Delightful vitamins and supplements for sleep, mood, beauty, and overall wellness. They offer a wide range of supplements catering to various needs, including women's health, gut health, immunity, and children's health. Their product line includes multivitamins, softgels, and gummies. They focus on making healthy choices easier and more delightful. They are a certified B Corporation, committed to social and environmental responsibility. They offer a rewards program, subscription services, and actively engage with their community through social media and partnerships. They are dedicated to improving health and wellness through innovative and accessible nutrition. They also offer intimate washes and shave oils. They have a cart, login, and subscription options.
Key facts about Olly
- Founded Year: 2013
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $6M
- Employee Count: 138 as on Jul 01, 2024
- Investors: Serena Ventures, Obvious Ventures and 2 Others
- Latest Funding Round: Series A, Sep 04, 2014, $*****
- Highlight: Acquired
Key facts about Generate Capital
- Founded Year: 2014
- Location: San Francisco (United States)
- Stage: Funding Raised
- Employee Count: 156 as on Dec 31, 2022
- Investors: Activate Capital, ThirdStream Partners and 6 Others
4. VideoAmp
Data driven advertising media measurement and optimization tools. The platform offers a TV suite and ad campaign management tools that help advertisers in gaining customer journey insights and optimize channels into data driven advertisements related to TV and digital campaigns. It also integrates with linear TV, OTT, and digital data.
Key facts about VideoAmp
- Founded Year: 2014
- Location: Los Angeles (United States)
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $534M
- Employee Count: 717 as on Mar 31, 2026
- Investors: Hercules Capital, Anthem Venture Partners and 21 Others
- Latest Funding Round: Series G, Sep 13, 2023, $*****
- Highlight: Editors' Pick
5. Trove
Recommerce management solutions for fashion companies
Key facts about Trove
- Founded Year: 2012
- Location: Brisbane (United States)
- Stage: Series E
- Total Funding till date: $150M
- Employee Count: 166 as on Mar 31, 2026
- Investors: Wellington, D3 Jubilee Partners and 20 Others
- Latest Funding Round: Series E, Aug 10, 2023, $*****
- Highlight: Editors' Pick
Simon Equity Partners' Year-on-Year Investment Trends
Simon Equity Partners has invested in 45 companies over the last 24 years, with an average of 1 new investment annually in the last 10 years. Its most recent first time investment was in Anzu and most recent follow-on round was in VideoAmp.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 1 | 0 | 1 |
2022 | 0 | 0 | 0 |
2021 | 0 | 0 | 0 |
2020 | 1 | 0 | 1 |
2019 | 0 | 0 | 0 |
2018 | 0 | 0 | 0 |
2017 | 1 | 1 | 2 |
Simon Equity Partners' Investments by Stage
Simon Equity Partners has made 5 investments in Series A stage with an average round size of $6.42M, 4 investments in Seed stage with an average round size of $2.89M, 2 investments in Series B stage with an average round size of $34.5M, 1 investment in PE stage with an average round size of $6M and 1 investment in Post IPO stage with an average round size of $28M.Stage of entry | No. of Investments |
|---|---|
Series A | 5 |
Seed | 4 |
Series B | 2 |
PE | 1 |
Post IPO | 1 |
Note: We have considered here, only first round of investments
Simon Equity Partners' Investments by Sector
Simon Equity Partners has a diverse portfolio, with companies operating in the Enterprise Applications, Retail, Consumer, Consumer Goods and Food and Agriculture Tech. Notably, it has invested in 24 Consumer (B2C) companies, 20 Tech companies, 13 Software companies and at least 10 companies focusing on Enterprise (B2B).Sector | No. of Investments |
|---|---|
Enterprise Applications | 5 |
Retail | 4 |
Consumer | 3 |
Consumer Goods | 2 |
Food and Agriculture Tech | 1 |
Others | 6 |
Note: We have considered here, only first round of investments
Simon Equity Partners' Investments by Geography
Simon Equity Partners has made most investments in United States (10), followed by Canada where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 10 |
Canada | 1 |
Israel | 1 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
Simon Equity Partners' recent investments
Simon Equity Partners has not made any investment in 2026 so far.Here are the most recent investments by Simon Equity Partners:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jun 28, 2023 | Israel | Series B | 6379 | [+2] | |
Jan 09, 2020 | United States | Seed | 2871 | [+2] | |
Nov 02, 2017 | United Kingdom | Seed | 1660 | [+5] | |
Aug 31, 2017 | United States | Series B | 3289 | [+5] | |
Jun 21, 2016 | Canada | Series B | 1227 |
Unicorns in Simon Equity Partners' Portfolio
Simon Equity Partners has 1 unicorn in its portfolio - VideoAmp. The most recent unicorn in their portfolio is VideoAmp which became a unicorn in 2021, 6 years after Simon Equity Partners first invested in it.Here is a list of unicorns in Simon Equity Partners' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
61 | Data driven advertising media measurement and optimization tools | 2014 | Los Angeles | Series G | zuhorma |
IPOs and Publicly Listed companies in Simon Equity Partners' Portfolio
1 of Simon Equity Partners' portfolio company became public - Aeropostale. It got listed on the New York Stock Exchange (NYSE), in May 2002.Here are Simon Equity Partners' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 16, 2002 | - | - | 4900 |
Acquired companies in Simon Equity Partners' Portfolio
15 companies from Simon Equity Partners' portfolio have been acquired. The most recent acquisition were ICU Eyewear in Aug 2024 by MODO.Here are Simon Equity Partners' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Aug 13, 2024 | - | - | 2350 | |
Mar 31, 2021 | - | - | 3166 | |
Feb 10, 2021 | - | - | 1330 | |
Apr 18, 2019 | - | - | 8697 | |
Jan 19, 2018 | Dec 23, 2011 | Series A | 8601 |
Team profile of Simon Equity Partners
Simon Equity Partners has a team of 3 members including 2 Partners located in United States. Simon Equity Partners' team sits on the board of 3 companies.Co-investors of Simon Equity Partners
Over the past 24 years, 84 investors have co-invested in Simon Equity Partners's portfolio companies. This includes funds and angels.
- Invested before Simon Equity Partners: WPP, NBCUniversal and 27 others have invested in rounds before Simon Equity Partners. There is 1 company where WPP has invested before Simon Equity Partners and 1 company where NBCUniversal has invested before Simon Equity Partners.
- Top Co-investors of Simon Equity Partners: 30 investors entered a company along with Simon Equity Partners. These include investors like Catamount Ventures (2 companies).
- Invested after Simon Equity Partners: A total of 25 investors have invested in Simon Equity Partners's portfolio after their investments. Top Investors include Matrix (2 companies), Vista Equity Partners (1 company) and The Raine Group (1 company).
Recent News related to Simon Equity Partners
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Anzu completes $48 million Series B for in-game advertising solutionCTech•Jun 27, 2023•Anzu, Simon Equity Partners, PayPal, Bn-ent.net and 8 others
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Docket Raises $1.5M in Seed Funding and Launches Platform to ‘Rid the World of Wasteful Meetings’Business Wire•Jan 09, 2020•Allos Ventures, Elevate Ventures, Simon Equity Partners, High Alpha and 1 other
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Mall operator Simon to invest $5 million in Allied EsportsReuters•Jun 28, 2019•Simon, Allied Gaming, Black Ridge Acquisition, World Poker Tour and 2 others
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Initial Capital joins $5.8M seed for AR treasure hunt game SnatchFundingsmes•Dec 14, 2017•Snatch Headquarters, Initial Capital, Firstminute Capital, CrunchFund and 5 others
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First Minute Capital joins $5.8M seed for AR treasure hunt game SnatchTechCrunch+•Nov 02, 2017•Snatch Headquarters, Initial Capital, Firstminute Capital, CrunchFund and 7 others
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VideoAmp Secures $21.4 Million in Series B Growth RoundVCA Online•Aug 31, 2017•VideoAmp, Mediaocean, RTL Group, GoAhead Ventures and 4 others
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Coalision/ Lolë Secures $21M in FinancingCNW•Jun 21, 2016•Lole, Lune Rouge, Simon Equity Partners, Fonds de solidarite FTQ and 1 other
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RangeMe Raises $4M Seed Round To Grow US Market | Project NOSHprojectnosh.com•May 05, 2016•RangeMe, Simon Equity Partners, Freestyle, Transmedia Capital
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News - Guideboat Co. Secures $4.5 Million, Plans More Stores, May Partner With Wheels Upmagiconline.com•Dec 14, 2015•Guideboat, Simon Equity Partners, CircleUp, Chad Hurley
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VideoAmp scores $15 mln Series A - PE HubPE Hub•Nov 11, 2015•VideoAmp, RTL Group, Anthem Venture Partners, Simon Equity Partners and 4 others
