About Startup Ignition
Startup Ignition is a venture capital firm founded in 2022. It is primarily based out of Lehi, United States. As of Jul 2025, Startup Ignition is an active investor, having invested in 11 companies, with 2 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Retail and Consumer. Most recently it participated in the $***** Seed round of Data Phleet Overall, Startup Ignition portfolio has seen 1 unicorn and 4 acquisitions including key companies like Ancestry, Route and Omniture. A lot of funds co-invest with Startup Ignition, with names like Frazier VC sharing a substantial percentage of its portfolio. Startup Ignition has team of 12 people including 2 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed
Portfolio Acquisitions
Portfolio Unicorns
Deals in last 12 months
Startup Ignition's List of Top Investments
Startup Ignition has a portfolio of 11 companies, one of which is a Unicorn. Their most notable investments are in RECORD and RECORD.Their portfolio spans across United States and Anguilla. They have invested in Enterprise Applications, Retail, Consumer and 4 other sectors, across stages such as Seed stage. Here is the list of top investments by Startup Ignition:1. Ancestry
Ancestry is a provider of an online genealogy platform offering a host of services. It offers family history information, historical records, and other genealogical information. It enables users to create their family tree and helps them discover, preserve and share their family history. The company uses microarray-based autosomal DNA testing technology and an online family history resource to predict family connections and relatives. The company offers a subscription-based service. The company claims its online resource contains all relevant Federal Census records since 1790 (Archives).
Key facts about Ancestry
- Founded Year: 1996
- Location: Lehi (United States)
- Annual Revenue: $500M - $1B as on Dec 31, 2015
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $446M
- Employee Count: 1,859 as on Mar 31, 2026
- Investors: Meritech, Adams Street Partners and 18 Others
- Latest Funding Round: Post IPO, Apr 2016, $*****
- Highlight: Acquired
2. Route
Provider of post-purchase platform offering shipping protection, tracking, and issue resolution. The platform offers tools for package tracking, product recommendations, and carbon neutral shipping. It facilitates issue resolution for shipping problems and aims to improve customer satisfaction. The platform integrates with online stores to streamline the post-purchase experience.
Key facts about Route
- Founded Year: 2018
- Location: Lehi (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $340M
- Employee Count: 252 as on Mar 31, 2026
- Investors: 137 Ventures, Album VC and 21 Others
- Latest Funding Round: Series C, Jun 25, 2024, $*****
- Highlight: Editors' Pick
3. Omniture
Web analytics and online business optimization solutions for businesses. Product offering includes Omniture SiteCatalyst, Omniture DataWarehouse, Omniture Discover, and Omniture SearchCenter. Allows businesses to spot market trends and customer behavior in real time, automate and optimize online business processes, and churn out insights out of data.
Key facts about Omniture
- Founded Year: 1996
- Location: Orem (United States)
- Stage: Acquired
- Total Funding till date: $55.5M
- Employee Count: 90 as on Mar 31, 2026
- Investors: IVP, Osborn Companies and 13 Others
- Latest Funding Round: Post IPO, Jan 29, 2009, $*****
- Highlight: Acquired
4. Fusion-io
Fusion-io is a provider of enterprise solid-state technology and high-performance I/O solutions. It provides Flash devices that interface with a computer through the PCI bus. They make a software platform called ioSphere that allows you to manage all ioMemory modules across all servers from a single interface in real time and supports historical performance monitoring.
Key facts about Fusion-io
- Founded Year: 2006
- Location: Salt Lake City (United States)
- Stage: Acquired
- Total Funding till date: $112M
- Employee Count: 4 as on Mar 31, 2026
- Investors: Meritech, BYU Cougar Capital and 14 Others
- Latest Funding Round: Series C, Apr 19, 2010, $*****
- Highlight: Acquired
5. ForeUP Golf
Foreupgolf provides end to end cloud based software solutions for golf cub management and marketing. their solutions include website and mobile app, cloud based tee sheet, software to manage shops inside the course, billing and marketing solutions such as email and text based marketing. They have also created an indoor golf course simulator software.
Key facts about ForeUP Golf
- Founded Year: 2011
- Location: Orem (United States)
- Stage: Acquired
- Employee Count: 91 as on Mar 31, 2026
- Investors: Frazier VC, BoomStartup Accelerator and 2 Others
- Latest Funding Round: Series A, Oct 08, 2019, $*****
- Highlight: Acquired
Startup Ignition's Year-on-Year Investment Trends
Startup Ignition has invested in 11 companies over the last 3 years, with an average of 2 new investments annually in the last 3 years. In 2025, it made 2 investments. Its most recent first time investment was in Data Phleet and most recent follow-on round was in RECORD.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 2 | 0 | 2 |
2024 | 2 | 1 | 3 |
2023 | 1 | 0 | 1 |
Startup Ignition's Investments by Stage
Startup Ignition has made 5 investments in Seed stage with an average round size of $1.06M.Startup Ignition's Investments by Sector
Startup Ignition has a diverse portfolio, with companies operating in the Enterprise Applications and Consumer. Notably, it has invested in 10 Tech companies, 8 Enterprise (B2B) companies, 8 Software companies and at least 6 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 3 |
Consumer | 1 |
Note: We have considered here, only first round of investments
Startup Ignition's Investments by Geography
Startup Ignition has made most investments in United States (3), followed by Anguilla where it has made 1 investment.Country | No. of Investments |
|---|---|
United States | 3 |
Anguilla | 1 |
Note: We have considered here, only first round of investments
Startup Ignition's recent investments
Startup Ignition has not made any investment in 2026 so far.Here are the most recent investments by Startup Ignition:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jul 21, 2025 | United States | Seed | 2636 | - | |
Jun 02, 2025 | - | Seed | 6762 | ||
Dec 05, 2024 | United States | Seed | 5997 | [+4] | |
Sep 04, 2024 | Anguilla | Seed | 1021 | ||
Aug 23, 2024 | United States | Seed | 4370 | - |
Unicorns in Startup Ignition's Portfolio
Startup Ignition has 1 unicorn in its portfolio - Route. The most recent unicorn in their portfolio is Route which became a unicorn in 2022, 4 years before Startup Ignition first invested in it.Here is a list of unicorns in Startup Ignition's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
72 | Provider of post-purchase platform offering shipping protection, tracking, and issue resolution | 2018 | Lehi | Series C | kyszfru |
Acquired companies in Startup Ignition's Portfolio
4 companies from Startup Ignition's portfolio have been acquired. The most recent acquisition was ForeUP Golf in Feb 2021 by Clubessential for $*****.Here are Startup Ignition's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Feb 24, 2021 | - | - | 4891 | |
Aug 05, 2020 | - | - | 7499 | |
Jun 16, 2014 | - | - | 8923 | |
Sep 15, 2009 | - | - | 4943 |
Team profile of Startup Ignition
Startup Ignition has a team of 12 members including 2 Partners located in United States. Startup Ignition's team does not sit on the board of any company as of now.Co-investors of Startup Ignition
Over the past 3 years, 8 investors have co-invested in Startup Ignition's portfolio companies. This includes funds and angels.
- Top Co-investors of Startup Ignition: 8 investors entered a company along with Startup Ignition. These include investors like Frazier VC (1 company).
Recent News related to Startup Ignition
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SIV Leads Pre-Seed Round of Identity MatrixTechBuzz•Sep 04, 2024•Startup Ignition, Identity Matrix, P3 Ventures
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Record Launches Doctor Portal; Secures $300K InvestmentTechBuzz•Aug 24, 2024•RECORD, Startup Ignition, Frazier VC
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Record Raises $500K Pre-Seed Investment Led by Startup Ignition ...TechBuzz•Dec 21, 2023•RECORD, Startup Ignition, Frazier VC
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Palette Raises $150K Pre-Seed Investment from Startup Ignition VenturesTechBuzz•Dec 16, 2023•Palette, Startup Ignition
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Oliver Raises $575K from Startup Ignition VenturesTechBuzz•Jun 16, 2023•Oliver Technology, Startup Ignition
