When was Omniture founded?

Omniture was founded in 1996 and raised its 1st funding round 4 years after it was founded.

Where is Omniture located?

Omniture is headquartered in Orem, United States.

How many employees does Omniture have?

As of Aug 31, 2026, the latest employee count at Omniture is 88.

Is Omniture a funded company?

Omniture is a funded company, having raised a total of $55.5M across 8 funding rounds to date. The company's 1st funding round was a $***** Unattributed round, raised on Jan 01, 2000.

When was the latest funding round of Omniture?

Omniture's latest funding was a $***** Post IPO round on Jan 29, 2009, with participation from 1 investor.

Where does Omniture rank among its competitors?

Omniture ranks 7th amongst 855 active competitors, of which 150 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Omniture?

Omniture's top competitors include EDO, Funnel and Optimove. Among them, Funnel secured the most recent funding round in January, 2026.

Omniture - 2026 Company Profile, Team, Funding & Competitors

Q: Is Omniture an acquired company?

Omniture got acquired by Adobe on Sep 15, 2009.

Omniture is an acquired company based in Orem (United States), founded in 1996. It operates as a Web analytics and online business optimization solutions for businesses. Omniture has raised $55.5M in funding from Scale Venture Partners and HWVP. The company has 855 active competitors, including 150 funded and 83 that have exited. Its top competitors include companies like EDO, Funnel and Optimove.

Company Details

Web analytics and online business optimization solutions for businesses. Product offering includes Omniture SiteCatalyst, Omniture DataWarehouse, Omniture Discover, and Omniture SearchCenter. Allows businesses to spot market trends and customer behavior in real time, automate and optimize online business processes, and churn out insights out of data.

Website: omniture.com
Part Of

Key Metrics

Founded Year

1996

Location

Orem, United States

Stage

Acquired

Total Funding

$55.5M in 8 rounds

Latest Funding Round

Post IPO, Jan 29, 2009, $*****

Investors

Scale Venture Partners & 14 more

Ranked

7^th among 855 active competitors

Employee Count

88 as on Aug 31, 2026

Investment & Acquisitions

Visual Sciences & 4 more

Similar Companies

data.ai & 1771 more

Exit Details

Acquired by Adobe (Sep 15, 2009)

View Omniture's full profile

Omniture is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OMNITURE LLC CIN: 870619936 , Belgium, Active	Aug 12, 1999	-	-	-
Omniture, Inc CIN: 0001357525 , United States, Active	Dec 31, 1995	-	736 (As on Dec 31, 2011)	-

Omniture got acquired by Adobe on Sep 15, 2009 at an acquisition amount of $*****.

Click here to take a look at Omniture's acquisition in detail

Omniture has raised a total funding of $55.5M over 8 rounds. Its first funding round was on Jan 01, 2000. Its latest funding round was a Post IPO round on Jan 29, 2009 for $*****. 1 investor participated in its latest round. Omniture has 15 institutional investors.

Here is the list of recent funding rounds of Omniture:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2009	6281854	Post IPO	3457135	9581619	3546970	5507342
Sep 05, 2007	3383418	Post IPO	3805465	1703520	5893668	9661187
Apr 03, 2007	9598777	Post IPO	3139192	3335670	2654592	5325772

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Omniture's employee count trend

Omniture has 88 employees as of Aug 26. Here is Omniture's employee count trend over the years:

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Top competitors of Omniture include EDO, Funnel and Optimove. Here is the list of Top 10 competitors of Omniture, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
2nd	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
3rd	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	64/100
4th	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, HarbourVest Partners & 2 others	63/100
5th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
6th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Warburg Pincus & 3 others	62/100
7th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Frazier VC, Osborn Companies & 13 others	62/100
8th	Bedrock Analytics 2013, San Francisco (United States), Series A	Provider of a data analytics and AI platform for CPGs	$12.2M	Cervin, Illuminate Ventures & 1 others	62/100
9th	Haus 2021, San Francisco (United States), Series B	Developer of software for measuring marketing incrementality and advertising performance	$55.3M	01 Advisors, Insight Partners & 9 others	61/100
10th	Voyantis 2020, San Francisco (United States), Series A	Artificial intelligence based platform for predictive analytics	$60M	Target Global, Operator Partners & 14 others	61/100

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Omniture has not made any investments yet. Omniture has made 5 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 25, 2007	Acquisition	Visual Sciences	2002	San Diego (United States)
Sep 07, 2007	Acquisition	Offermatica	1996	San Francisco (United States)
Feb 14, 2007	Acquisition	TouchClarity	2000	London (United Kingdom)