About STRIVE
STRIVE is a venture capital firm founded in 2011. It is primarily based out of Minato City, Japan. As of Feb 2025, STRIVE has invested in 112 companies. It primarily invests in Series A round in Japan based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and Retail. Most recently it participated in the $***** Series B round of Catlog Overall, STRIVE portfolio has seen 1 unicorn, 12 IPOs and 12 acquisitions including key companies like Bukalapak, POPxo and Raksul. A lot of funds co-invest with STRIVE, with names like Mizuho Capital sharing a substantial percentage of its portfolio. STRIVE has team of 11 people including 6 partners.Key Metrics
STRIVE's List of Top Investments
STRIVE has a portfolio of 112 companies, one of which is a Unicorn. Their most notable investments are in Saleswhale and Wizpra.Their portfolio spans across Japan, India, United States and 4 more locations. They have invested in Enterprise Applications, Consumer, Retail and 29 other sectors, across stages such as Seed, Series A and 2 more. Here is the list of top investments by STRIVE:
1. Bukalapak
Online marketplace platform offering multi-category consumer products on flash sales. The product catalog includes beauty care, fashion, electronics, sports, health care, home care, groceries, stationery, pet products, and more. Its app is available on Android and iOS platforms.
Key facts about Bukalapak
- Founded Year: 2010
- Location: Jakarta (Indonesia)
- Stage: Public
- Total Funding till date: $584M
- Employee Count: 1,397 as on May 31, 2026
- Investors: GIC, Sarissa Capital and 24 Others
- Latest Funding Round: Series G, Apr 14, 2021, $*****
- Highlight: Public
2. SuperK
Retail chain of supermarkets. It provides site selection assistance, franchise training, marketing support, technology integration, supply chain management, retail operations support, inventory management, and online grocery delivery. It also provides groceries and essentials to the public, but it also has a strong enterprise component by partnering with entrepreneurs.
Key facts about SuperK
- Founded Year: 2019
- Location: Visakhapatnam (India)
- Annual Revenue: ₹50 - ₹100 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $24.3M
- Employee Count: 153 as on Aug 31, 2025
- Investors: LetsVenture, Lucky Investment Managers and 67 Others
- Latest Funding Round: Series B, Jun 30, 2025, $*****
3. Tovala
Provider of connected smart ovens. The features include broiling, steaming, convection and microwave heating, toasting in a single pot, scan to cook options, and mobile application integration. The company also offers smart meals on a subscription basis that are automatically identified and cooked by the usage of preset cooking cycles. Its app is available on Android and iOS platforms.
Key facts about Tovala
- Founded Year: 2015
- Location: Chicago (United States)
- Stage: Series C
- Total Funding till date: $61.9M
- Employee Count: 170 as on Jul 31, 2026
- Investors: RiverPark Ventures, Forecast Labs and 38 Others
- Latest Funding Round: Series C, Feb 04, 2021, $*****
- Highlight: Editors' Pick
4. Classplus
Online platform offering a suite of solutions for managing coaching institutes, including attendance tracking and private tutoring courses. It is an education technology platform providing personalized and result-oriented private tutoring courses for students. The platform enables coaching institutes to manage their operations efficiently, including attendance and fee management. It offers a range of features, including course creation and online testing, to support educators and students.
Key facts about Classplus
- Founded Year: 2015
- Location: Noida (India)
- Annual Revenue: ₹100 - ₹500 Cr as on Mar 31, 2024
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $171M
- Employee Count: 687 as on Jul 31, 2026
- Investors: Sequoia Capital, Alpha Wave Global and 43 Others
- Latest Funding Round: Series D, Jan 18, 2024, $*****
- Highlight: Editors' Pick
5. POPxo
POPxo provides content platform for lifestyle/fashion, beauty, and health topics. It is an online community for women that deals in multiple categories including fashion, lifestyle, food, beauty, work, weddings, and more. Users can also contribute to the platform on related topics. Content is offered in multiple languages like English, Marathi, Telugu, Bangla, and Tamil. The company also ties up with brands like Tanishq, Lakme, and Whisper, Swarovski for customized content, media campaigns, and more.
Key facts about POPxo
- Founded Year: 2013
- Location: Gurugram (India)
- Annual Revenue: £0 - £1M as on Mar 31, 2017
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $11.8M
- Employee Count: 96 as on Jul 31, 2026
- Investors: Chiratae Ventures, Hoxton Ventures and 28 Others
- Latest Funding Round: Series B, Mar 30, 2018, $*****
- Highlight: Acquired
STRIVE's Year-on-Year Investment Trends
STRIVE has invested in 112 companies over the last 14 years, with an average of 5 new investments annually in the last 10 years. In 2025, it made 1 investment. Its most recent first time investment was in Pricing Studio and most recent follow-on round was in Catlog.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 1 | 1 |
2024 | 0 | 2 | 2 |
2023 | 0 | 1 | 1 |
2022 | 7 | 6 | 13 |
2021 | 16 | 4 | 20 |
2020 | 8 | 4 | 12 |
2019 | 6 | 3 | 9 |
2018 | 5 | 4 | 9 |
2017 | 9 | 2 | 11 |
STRIVE's Investments by Stage
STRIVE has made 43 investments in Seed stage with an average round size of $1.47M, 33 investments in Series A stage with an average round size of $4.72M, 6 investments in Series B stage with an average round size of $19.5M and 4 investments in Series C stage with an average round size of $22M.Stage of entry | No. of Investments |
|---|---|
Seed | 43 |
Series A | 33 |
Series B | 6 |
Series C | 4 |
Note: We have considered here, only first round of investments
STRIVE's Investments by Sector
STRIVE has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Retail, FinTech and High Tech. Notably, it has invested in 88 Tech companies, 63 Enterprise (B2B) companies, 47 Software companies and at least 38 companies focusing on Consumer (B2C).Sector | No. of Investments |
|---|---|
Enterprise Applications | 39 |
Consumer | 30 |
Retail | 21 |
FinTech | 11 |
High Tech | 9 |
Others | 86 |
Note: We have considered here, only first round of investments
STRIVE's Investments by Geography
STRIVE has made most investments in Japan (42), followed by India where it has made 12 investments.Country | No. of Investments |
|---|---|
Japan | 42 |
India | 12 |
United States | 12 |
Indonesia | 11 |
Singapore | 7 |
Others | 2 |
Note: We have considered here, only first round of investments
STRIVE's recent investments
STRIVE has not made any investment in 2026 so far.Here are the most recent investments by STRIVE:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Feb 21, 2025 | Japan | Series B | 8039 | [+3] | |
Jun 14, 2024 | Japan | Series C | 8644 | ||
Jun 05, 2024 | United States | Series A | 1749 | [+2] | |
Oct 09, 2023 | India | Seed | 7326 | [+9] | |
Nov 22, 2022 | Japan | Series A | 1010 |
Unicorns in STRIVE's Portfolio
STRIVE has 1 unicorn in its portfolio - Hasura. The most recent unicorn in their portfolio is Hasura which became a unicorn in 2022, 4 years after STRIVE first invested in it.Here is a list of unicorns in STRIVE's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
57 | Developer of data access and AI integration software for businesses | 2013 | San Francisco | Series C | o{gugsd |
IPOs and Publicly Listed companies in STRIVE's Portfolio
12 of STRIVE's portfolio companies have become public. TalentX got listed on the Tokyo Stock Exchange (TSE), in Mar 2025 at marketcap of $27.4M and Nile got listed on the Tokyo Stock Exchange (TSE) at marketcap of $95.8M.Here are STRIVE's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Mar 18, 2025 | Aug 17, 2018 | Series A | 3238 | |
Dec 20, 2023 | Jan 22, 2021 | Series B | 4671 | |
Oct 04, 2023 | Apr 09, 2020 | Seed | 8444 | |
Mar 27, 2023 | - | - | 1116 | |
Aug 06, 2021 | Sep 11, 2012 | Series A | 6172 |
Acquired companies in STRIVE's Portfolio
12 companies from STRIVE's portfolio have been acquired. The most recent acquisition was x-bit in May 2026 by SmartHR for $*****.Here are STRIVE's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 07, 2026 | - | - | 9960 | |
Mar 19, 2026 | - | - | 8201 | |
Feb 21, 2024 | Mar 27, 2015 | Seed | 4647 | |
Jan 26, 2022 | Apr 10, 2017 | Seed | 1821 | |
Aug 07, 2020 | Jan 23, 2017 | Series B | 6497 |
Team profile of STRIVE
STRIVE has a team of 11 members including 6 Partners located in Japan and United States. STRIVE's team does not sit on the board of any company as of now.Here is a list of top team members in STRIVE:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Tokyo | - | ||
Partner | Tokyo | - | ||
Partner | New York City | - | - | |
Partner | Tokyo | - | ||
Partner | Tokyo | - | ||
Partner | - | - |
Co-investors of STRIVE
Over the past 14 years, 671 investors have co-invested in STRIVE's portfolio companies. This includes funds and angels.
- Invested before STRIVE: Incubate Fund, GMO Venture Partners and 120 others have invested in rounds before STRIVE. There are 5 companies where Incubate Fund has invested before STRIVE and 4 companies where GMO Venture Partners has invested before STRIVE.
- Top Co-investors of STRIVE: 210 investors entered a company along with STRIVE. These include investors like Mizuho Capital (6 companies).
- Invested after STRIVE: A total of 339 investors have invested in STRIVE's portfolio after their investments. Top Investors include Mizuho Financial Group (5 companies), Global Brain (5 companies) and Mizuho Capital (4 companies).
Recent News related to STRIVE
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Testsigma raises $8.2 Mn led by MassMutual VenturesEntrackr•Jun 05, 2024•Testsigma, MassMutual Ventures, Accel, STRIVE and 5 others
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Shardul Amarchand Mangaldas & Co. Advises Intensive Fiscal Services, Axis Capital, JM FinancialBW Businessworld•Mar 18, 2024•Shardul Amarchand Mangaldas, Axis Capital, Intensive Fiscal Services, JM Financial and 6 others
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Singapore's Grayscale hits first close on debut VC fundAsian Venture Capital Journal•Feb 28, 2023•Netlify, STRIVE
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HireSure.ai Raises $2.5 Million Seed Funding From YCombintor, Three State Capital and othersOutlook India•Feb 15, 2023•CompUp, HireSure, Y Combinator, Three State Capital and 12 others
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Showroom B2B raises $1.35 million in seed round from Strive VC, othersFashion Network•Jan 11, 2023•ShowroomB2B, STRIVE, Gemba Capital, Titan Capital and 4 others
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SaaS startup Turns raises pre-seed round led by Better CapitalEntrackr•Jan 11, 2023•Turns, Better Capital, PointOne Capital, Amobee and 7 others
