POPxo - About the company
POPxo is an acquired company based in Gurugram (India), founded in 2013 by Priyanka Gill and Namrata Bostrom. It operates as a Provides content platform for lifestyle/fashion, beauty, and health topics. POPxo has raised $11.8M in funding from investors like Chiratae Ventures, Kalaari Capital and Shinhan Venture Investment, with last known valuation of $*****. The company has 409 active competitors, including 26 funded and 29 that have exited. Its top competitors include companies like Popsugar, Refinery29 and YourStory.
Company Details
POPxo provides content platform for lifestyle/fashion, beauty, and health topics. It is an online community for women that deals in multiple categories including fashion, lifestyle, food, beauty, work, weddings, and more. Users can also contribute to the platform on related topics. Content is offered in multiple languages like English, Marathi, Telugu, Bangla, and Tamil. The company also ties up with brands like Tanishq, Lakme, and Whisper, Swarovski for customized content, media campaigns, and more.
- Website
- popxo.com
- Registered Address
- 105/2, Sanghvi Property, Shivajinagar (Pune), Pune, Pune City, Maharashtra, India, 411005
Key Metrics
Founded Year
2013
Location
Gurugram, India
Stage
Acquired
Total Funding
$11.8M in 5 rounds
Latest Funding Round
Last Known Valuation
$***** as on Mar 30, 2018
Investors
Ranked
5th among 409 active competitors
Annual Revenue
£0 - £1M as on Mar 31, 2017
Employee Count
97 as on Sep 30, 2026
Exit Details
Acquired by MyGlamm (Aug 07, 2020)
Legal entities associated with POPxo
POPxo is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
PG STANDARD LIMITED CIN: 8384295 , United Kingdom, Deadpooled | £0 - £1M (As on Mar 31, 2017) | 5 (As on Mar 31, 2019) | ||
Luxeva India Private Limited CIN: U74140PN2015FTC221378 , India, Active | Jan 05, 2015 | ₹10 - ₹50 Cr (As on Mar 31, 2023) | 34 (As on May 01, 2025) | |
SANGHVI BEAUTY & TECHNOLOGIES PRIVATE LIMITED CIN: U72900PN2015PTC156163 , India, Under CIRP | Aug 12, 2015 | ₹500 - ₹1,000 Cr (As on Mar 31, 2023) | 142 (As on Jun 30, 2025) |
POPxo's acquisition details
POPxo got acquired by MyGlamm on Aug 07, 2020.
Click here to take a look at POPxo's acquisition in detail
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POPxo's funding and investors
POPxo has raised a total funding of $11.8M over 5 rounds. Its first funding round was on Dec 08, 2013. Its latest funding round was a Series B round on Mar 30, 2018 for $*****. 8 investors participated in its latest round. POPxo has 13 institutional investors and 17 angel investors.
Here is the list of recent funding rounds of POPxo:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 30, 2018 | 8037639 | Series B | 1663991 | 1118216 | 2620361 | 4624982 |
Jan 23, 2017 | 6003102 | Series B | 6525305 | 6245492 | 4064295 | |
Nov 06, 2015 | 7054332 | Series A | 6994230 | 3974172 |
View details of POPxo's funding rounds and investors
POPxo's founders and board of directors
Founder? Claim ProfileHere are the details of POPxo's key team members:
- Priyanka Gill: Founder & CEO of POPxo and founder of 4 other companies, including The Good Glamm Group, Coluxe and MyGlamm. They are also an angel investor in 4 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Namrata Bostrom: Former Co-Founder & CEO of POPxo. They are also an angel investor in 1 startup.
POPxo's Board of Directors
POPxo's board has 2 active members. Arpit Mittal is part of team and Taggeun Lee is independent board member.Here is the list of POPxo's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Investor | Chiratae Ventures | Current | - | |
Independent board member | - | Current | 7y 5m | |
oumenkx | Independent board member | - | Past | 6y 8m |
View details of POPxo's Founder profiles and Board Members
POPxo's employee count trend
POPxo has 97 employees as of Sep 26. Here is POPxo's employee count trend over the years:
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POPxo's Competitors and alternates
Top competitors of POPxo include Popsugar, Refinery29 and YourStory. Here is the list of Top 10 competitors of POPxo, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Popsugar 2006, San Francisco (United States), Acquired | A women focused lifestyle brand | $46M | 73/100 | |
2nd | Refinery29 2004, New York City (United States), Acquired | Digital media company focused on womens fashion and lifestyle | $137M | 72/100 | |
3rd | Provider of news, stories, and resources for startups and entrepreneurs | $12M | 68/100 | ||
4th | ScoopWhoop 2013, Delhi (India), Acquired | Curated entertainment content specific to Indian stories | $8.03M | 59/100 | |
5th | Provides content platform for lifestyle/fashion, beauty, and health topics | $11.8M | 55/100 | ||
6th | Bustle 2013, New York City (United States), Series D | An online media publication with a focus on women | $50.5M | 52/100 | |
7th | Australia based digital media platform targeting women | - | - | 47/100 | |
8th | Circle Internet 2018, Bengaluru (India), Acqui-Hired | Local news portal with a focus on Uttar Pradesh | $4.77M | 47/100 | |
9th | Brit + Co 2011, San Francisco (United States), Series B | Creative do-it-yourself courses and tools | $50M | 47/100 | |
10th | Lifestyle and entertainment portal for Indian women | - | - | 46/100 |
Looking for more details on POPxo's competitors? Click here to see the top ones
POPxo's Investments and acquisitions
POPxo has made no investments or acquisitions yet.
Reports related to POPxo
Here is the latest report on POPxo's sector:
News related to POPxo
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MyGlamm acquires POPxo, aims to produce and sell beauty products at scaleYourStory•Sep 09, 2025•MyGlamm, POPxo
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Good Glamm Group co-founder Priyanka Gill quits Kalaari to start new ventureVCCircle•Feb 04, 2025•The Good Glamm Group, Kalaari Capital, POPxo, Limelight and 5 others
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POPxo enters beauty segment with makeup collection; eyes Rs 100 Cr revenue run rate in 12 monthsYourStory•Oct 01, 2021•POPxo, MyGlamm
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Popxo enters the cosmetics market with launch of private label beauty collectionFashion Network•Sep 12, 2019•POPxo
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Content firm Pratilipi raises Rs 105 croreIndiatimes•Jun 06, 2019•Pratilipi, Omidyar Network, Shunwei Capital, WEH Ventures and 10 others
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