Where is Primer's headquarters located?

Primer's headquarters is located in Seoul (South Korea).

How big is Primer's investment team?

Primer has a team of 11, including 5 partners.

How many companies has Primer invested in?

Primer has invested in 24 companies, including WashSwat & ChannelMeter.

Which companies has Primer invested in lately?

Memory & oases are the latest investments by Primer.

Primer - 2026 Investor Profile, Portfolio, Team & Investment Trends

Primer, an accelerator and incubator program founded in 2010, is based in Seoul, South Korea. With a presence in 3 countries, it has supported around 24 startups in sectors like Enterprise Applications, Consumer. Most notable companies in its portfolio include WashSwat, ChannelMeter and Build Block. The program is backed by a team of 11 people who primarily support Seed startups based in South Korea. Its latest investment was a Undisclosed Seed round in Memory on Apr 28, 2026 along with TheVentures.

Key Metrics

Founded Year

2010

Location

Seoul, South Korea

Portfolio Companies

WashSwat, ChannelMeter & 22 more

Sectors of Investment

Enterprise Applications, Consumer & 12 more

Stages of Investment

Seed, Series A & 1 more

Locations of Investment

South Korea, United States & 1 more

View Primer's full profile

Primer has a portfolio of 24 companies. Their most notable investments are in Rarajob and Dogmate.Their portfolio spans across South Korea, United States and Japan. They have invested in Enterprise Applications, Consumer, FinTech and 11 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Primer:

1. WashSwat

Provider of on-demand laundry and garment care services. This service includes dry cleaning, wet cleaning, and laundry services for clothing, bedding, shoes, rugs, and leather/fur items. Individual items are cleaned according to care labels, and various stain removal methods are used. The company also offers alterations, such as button repair and hemming. A smart factory system utilizes advanced equipment and processes for efficient cleaning. Pick-up and delivery are provided, typically overnight. Pricing is transparent and standardized.

Key facts about WashSwat

Founded Year: 2015
Location: Seoul (South Korea)
Stage: Series C
Total Funding till date: $38.7M
Employee Count: 27 as on Apr 30, 2026
Investors: AddVenture, We Ventures and 10 Others
Latest Funding Round: Series C, Nov 28, 2024, $*****
Highlight: Editors' Pick

2. ChannelMeter

Provider of creator management and payment platform for businesses. The platform streamlines creator discovery, onboarding, management, and payments. It offers tools for contract management, data analytics, sales support, and automated payouts. The platform supports creator monetization and marketing efforts. It facilitates creator onboarding, audience verification, and payment processing.

Key facts about ChannelMeter

Founded Year: 2009
Location: San Francisco (United States)
Stage: Seed
Total Funding till date: $4M
Employee Count: 7 as on Apr 30, 2026
Investors: Turner, Strong Ventures and 7 Others
Latest Funding Round: Seed, Jul 06, 2020, $*****
Highlight: Editors' Pick

3. Build Block

Online real estate investment platform. It offers a platform for strategy building, property search, purchase and sales. It allows reinvesting the profits gained from investment to gain the tax benefit. It selects, monitors, and sell suitable properties that meet the preferences of customers.

Key facts about Build Block

Founded Year: 2018
Location: San Jose (United States)
Stage: Series A
Employee Count: 44 as on Apr 30, 2026
Investors: Hana Financial Group, Crit Ventures and 9 Others
Latest Funding Round: Series A, Aug 10, 2022, $*****

4. Jobis

Jobis provides an accounting solution and services to SMBs in South Korea. The product offers features such as tax management, invoice management, budgeting etc. As of July 2017, Jobis claims to have more than 250 corporate customers.

Key facts about Jobis

Founded Year: 2015
Location: Seoul (South Korea)
Stage: Series A
Total Funding till date: $2.11M
Investors: Atinum Investment, We Ventures and 12 Others
Latest Funding Round: Series A, Apr 05, 2017, $*****

5. Dogmate

Dogmate is an online marketplace for availing pet sitters. Users can register on the platform, browse through the profiles of available pet sitters, compare the profiles, and book the services of the suitable ones. The service providers can register on the platform and get hired by the users. Users receive information & contact details of pet sitters after doing the payment over the platform.

Key facts about Dogmate

Founded Year: 2015
Location: Seoul (South Korea)
Stage: Seed
Total Funding till date: $700K
Employee Count: 1 as on Apr 30, 2026
Investors: Strong Ventures, D.CAMP and 2 Others
Latest Funding Round: Seed, Dec 08, 2017, $*****

View the full list of portfolio companies

Primer has invested in 24 companies over the last 13 years, with an average of 2 new investments annually in the last 10 years. As of Apr 2026, it has made 3 investments in this year. Its most recent first time investment was in Memory.

Here are Primer's Year-on-Year Investment Trends:

Year	No. of Investments
Year	1^st Round	Follow-on	Total
2026 (YTD)	3	0	3
2025	0	0	0
2024	3	0	3
2023	1	0	1
2022	1	0	1
2021	1	0	1
2020	3	0	3
2019	0	0	0
2018	1	0	1
2017	1	0	1

View all investments by Primer

Primer has made 15 investments in Seed stage with an average round size of $1.02M, 3 investments in Series A stage with an average round size of $2.21M and 1 investment in Series B stage with an average round size of $8.34M.

Here are Primer's investments by stage:

Stage of entry	No. of Investments
Seed	15
Series A	3
Series B	1

Note: We have considered here, only first round of investments

View all investments by Primer

Primer has a diverse portfolio, with companies operating in the Consumer, Enterprise Applications, Gig Economy, FinTech and Food and Agriculture Tech. Notably, it has invested in 21 Tech companies, 14 Consumer (B2C) companies, 10 Enterprise (B2B) companies and at least 10 companies focusing on Software.

Here are Primer's investments by sector:

Sector	No. of Investments
Consumer	10
Enterprise Applications	7
Gig Economy	3
FinTech	2
Food and Agriculture Tech	2
Others	9

Note: We have considered here, only first round of investments

View all investments by Primer

Primer has made most investments in South Korea (15), followed by United States where it has made 3 investments.

Here are Primer's investments by geography:

Country	No. of Investments
South Korea	15
United States	3
Japan	1

Note: We have considered here, only first round of investments

View all investments by Primer

Primer has made 3 investments in 2026 so far. Memory and oases are the latest among them.

Here are the most recent investments by Primer:

Filter this list

Date	Company	Location	Round Details	Round Amount	Co-Investors
Apr 28, 2026	Memory	South Korea	Seed	1789	TheVentures
Apr 15, 2026	oases	South Korea	Seed	3016	-
Mar 13, 2026	Clora	United States	Seed	1069	-
Dec 04, 2024	Luckymeal	South Korea	Seed	4747	-
Mar 19, 2024	Coffeeting	South Korea	Seed	3045	-

See more recent investments made by Primer

Primer has a team of 11 members including 5 Partners, 2 Venture Partners and 1 Principal located in South Korea and United States. Primer's team does not sit on the board of any company as of now.

Here is a list of top team members in Primer:

Name	Designation	Location	Board Memberships	Contact Details
Douglas Guen	Partner	San Francisco	-	1 Email
Lee Ki-ha	Partner	San Jose	-	1 Email
Kwon Do-gyun	Partner	-	-	-
Noh Tae-jun	Partner	-	-	-
Bae Ki-hong	Partner	Seoul	-	-
Seol Eun-seo	Venture Partner	South Korea	-	-
Moon Kyung-won	Venture Partner	South Korea	-	-
Choi Pil-jun	Principal	South Korea	-	-

View team details of Primer

Over the past 13 years, 45 investors have co-invested in Primer's portfolio companies. This includes only funds.

Invested before Primer: Shinhan Financial Group, Dunamu & Partners and 2 others have invested in rounds before Primer. There is 1 company where Shinhan Financial Group has invested before Primer and 1 company where Dunamu & Partners has invested before Primer.
Top Co-investors of Primer: 23 investors entered a company along with Primer. These include investors like Strong Ventures (5 companies).
Invested after Primer: A total of 18 investors have invested in Primer's portfolio after their investments. Top Investors include UTC Investment (1 company) and KB Securities Vietnam (1 company).