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List of Optimove's Acquisitions

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Optimove has made a total of 5 acquisitions. These 5 acquisitions span 6 sectors—including MarketingTech, AdTech, and Sales Force Automation—and 4 countries, specifically United Kingdom, Israel, and Ukraine. Peak activity occurred in 2022 with 2 acquisitions, and 2026 and 2025 with 1 acquisition each. The average number of acquisitions from 2020 to 2025 was 0.6, and 1 acquisition has been completed in the current calendar year. The most recent acquisition is Smartico, a Kyiv-based provider of cloud-based gamification solutions for performance management founded in 2018. This acquisition occurred in April 2026.

Here's the year on year acquisition history of Optimove:

Year on year acquisition history of Optimove2026202520222020Acquisitions Round Date (Yearly)0123
  • Number of Total Acquisitions
Year
# Acquisitions
2026
1
2025
1
2022
2
2020
1

Recent acquisitions by Optimove

Optimove's most recent acquisition - Smartico is a Cloud-based gamification solutions provider for performance management, founded in 2018 and located in Kyiv. Optimove acquired it in April 2026 for a price of $*****.

Here is the list of all acquisitions by Optimove sorted by the latest acquisition date:

Acquired on
Acquired Company
Acquisition Price
Facilitators
Stake Acquired
Acquisition Multiple
Apr 06, 2026
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59
765
Mar 03, 2025
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22
798
Jul 13, 2022
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85
960

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News related to Optimove's acquisitions

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Media has covered Optimove for a total of 25 events in the last 1 year, 7 of them have been about acquisition activity.

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Dynamo Partners with OptimoveDestinationcrm•Oct 01, 2026•Optimove, Dynamo
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Optimove to Acquire SmarticoGlobeNewswire•Apr 06, 2026•Smartico, Optimove
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FAQs about Acquisitions by Optimove

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