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List of Optimove's Acquisitions

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Optimove has completed a total of 5 acquisitions. Peak activity included 2 acquisitions in 2022, and 1 acquisition each in 2026 and 2025. These acquisitions spanned 4 countries, specifically United Kingdom (2), Israel (1), and Ukraine (1). They also involved 6 sectors, notably MarketingTech (2), AdTech (1), and Sales Force Automation (1). Over the last 5 years (2020–2025), the average number of acquisitions per year was 0.6, with 1 acquisition completed in the current calendar year. The most recent acquisition was Smartico, a cloud-based gamification solutions provider for performance management. Founded in 2018, Smartico is located in Kyiv. This acquisition took place in April 2026.

Here's the year on year acquisition history of Optimove:

Year on year acquisition history of Optimove2026202520222020Acquisitions Round Date (Yearly)0123
  • Number of Total Acquisitions
Year
# Acquisitions
2026
1
2025
1
2022
2
2020
1

Recent acquisitions by Optimove

Optimove's most recent acquisition - Smartico is a Cloud-based gamification solutions provider for performance management, founded in 2018 and located in Kyiv. Optimove acquired it in April 2026 for a price of $*****.

Here is the list of all acquisitions by Optimove sorted by the latest acquisition date:

Acquired on
Acquired Company
Acquisition Price
Facilitators
Stake Acquired
Acquisition Multiple
Apr 06, 2026
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88
497
Mar 03, 2025
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88
612
Jul 13, 2022
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36
904

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News related to Optimove's acquisitions

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Media has covered Optimove for a total of 31 events in the last 1 year, 11 of them have been about acquisition activity.

Optimove to Acquire SmarticoGlobeNewswireApr 06, 2026Smartico, Optimove
View More Optimove Recent News

FAQs about Acquisitions by Optimove

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