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List of Optimove's Acquisitions

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Optimove has made a total of 5 acquisitions. These were completed across 6 sectors, including MarketingTech, AdTech, and Sales Force Automation, spanning 4 countries: United Kingdom, Israel, and Ukraine. Peak activity occurred in 2022 with 2 acquisitions, while 2026 and 2025 each saw 1. Between 2020 and 2025, it maintained an average of 0.6 acquisitions per year, with 1 acquisition completed during the current calendar year. The most recent acquisition is Smartico, a cloud-based gamification solutions provider for performance management founded in 2018 and based in Kyiv, which was finalized in April 2026.

Here's the year on year acquisition history of Optimove:

Year on year acquisition history of Optimove2026202520222020Acquisitions Round Date (Yearly)0123
  • Number of Total Acquisitions
Year
# Acquisitions
2026
1
2025
1
2022
2
2020
1

Recent acquisitions by Optimove

Optimove's most recent acquisition - Smartico is a Cloud-based gamification solutions provider for performance management, founded in 2018 and located in Kyiv. Optimove acquired it in April 2026 for a price of $*****.

Here is the list of all acquisitions by Optimove sorted by the latest acquisition date:

Acquired on
Acquired Company
Acquisition Price
Facilitators
Stake Acquired
Acquisition Multiple
Apr 06, 2026
kbfg
nayd
38
667
Mar 03, 2025
easf
ibsl
89
560
Jul 13, 2022
lmbs
isix
69
915

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News related to Optimove's acquisitions

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Media has covered Optimove for a total of 25 events in the last 1 year, 9 of them have been about acquisition activity.

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Dynamo Partners with OptimoveDestinationcrm•Oct 01, 2026•Optimove, Dynamo
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Optimove to Acquire SmarticoGlobeNewswire•Apr 06, 2026•Smartico, Optimove
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FAQs about Acquisitions by Optimove

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