Companies in AdTech
There are 10,830 companies in AdTech which include Adobe, AppsFlyer, Glance, Verve, Criteo. 2,589 companies in AdTech are funded, with 1,600 having secured Series A funding. Till date, the sector has seen the creation of 16 Unicorns. United States has the most number of companies in AdTech (3,648), followed by India
(844), and then United Kingdom (745).
2026 has seen the creation of 20 AdTech companies. On average, the last 10 years have seen 381 new companies launched every year. Most number of AdTech startups have been founded by alumni from Tel Aviv University, Stanford University and Harvard University.
Here is a List of top companies in AdTech
1. Adobe
AI powered marketing creative management and customer journey management platform. It enables users to create, deliver, and optimize digital content and applications. The platform allows users to create and augment content tailored to specific characters, brand styles, or campaigns. It generates videos from a text prompt or image. The platform combines real-time insights and scaled content activation with journey orchestration to optimize individual experiences across different channels.
Key facts about Adobe
- Founded Year: 1982
- Location: San Jose (United States)
- Stage: Public
- Investors: Apple, IDG Ventures Vietnam and 14 Others
- Latest Funding Round: Series A, 1985, $*****
- Tracxn Score: 82/100 What is this?
- Competitors Rank: 4 of 8,962 Competitors
2. AppsFlyer
Cloud based mobile marketing analytics and attribution platform. It allows app developers, brands, and agencies to measure mobile user acquisition across all paid, organic, viral, and social media sources. It provides real-time attribution data, allowing businesses to track user acquisition and measure the effectiveness of marketing campaigns. It also provides marketing insights for brands to attribute, understand, and engage users through a marketing platform. It helps brands make informed decisions based on reliable data.
Key facts about AppsFlyer
- Founded Year: 2011
- Location: San Francisco (United States)
- Stage: Series E
- Total Funding till date: $1.3B
- Investors: Goldman Sachs, Fidelity Growth Partners Europe and 22 Others
- Latest Funding Round: Series E, Jun 22, 2026, $*****
- Tracxn Score: 78/100 What is this?
- Competitors Rank: 1 of 281 Competitors
3. Glance
Developer of an AI-powered shopping agent providing personalized style inspiration. The agent uses intuitive intelligence to curate a shopping feed. It collaborates to provide a shopping experience tailored to the user. The company also provides resources and a help center.
Key facts about Glance
4. Verve
Provides a privacy first omni channel advertising platform. The platform allows users to capture real time customer location. It allows users to find customers shopping patterns and interests and categorize customers. It enables users to create a microsite and engage the audience by sending personalized ads. It allows users to measure and analyze campaign performance.
Key facts about Verve
- Founded Year: 2005
- Location: New York City (United States)
- Stage: Acquired
- Total Funding till date: $263M
- Investors: Kindred Capital, Backed and 19 Others
- Latest Funding Round: Series E, Apr 21, 2022, $*****
- Tracxn Score: 77/100 What is this?
- Competitors Rank: 1 of 2,215 Competitors
5. Criteo
Provider of commerce media platform connecting marketers and media owners. The platform aims to deliver consumer experiences from product discovery to purchase. It offers advertising solutions for performance and retail media. The company provides tools for customer acquisition, retention, and retargeting. It also offers video advertising and cross-channel campaign management.
Key facts about Criteo
- Founded Year: 2005
- Location: Paris (France)
- Stage: Public
- Total Funding till date: $60M
- Investors: AGF Management Limited, Index Ventures and 11 Others
- Latest Funding Round: Series D, Sep 25, 2012, $*****
- Tracxn Score: 76/100 What is this?
- Competitors Rank: 1 of 284 Competitors
