Companies in AdTech
There are 11,774 companies in AdTech which include data.ai, Adobe, AppsFlyer, Glance, DoubleVerify. 2,631 companies in AdTech are funded, with 1,613 having secured Series A funding. Till date, the sector has seen the creation of 17 Unicorns. United States has the most number of companies in AdTech (3,855), followed by India
(931), and then United Kingdom (789).
2026 has seen the creation of 145 AdTech companies. On average, the last 10 years have seen 430 new companies launched every year. Most number of AdTech startups have been founded by alumni from Stanford University, Tel Aviv University and Harvard University.
Here is a List of top companies in AdTech

1. data.ai
AI based market data analysis for generating consumer insights. It visualizes market data to acquire and retain customers, prioritize the roadmap, enter new markets, and optimize ROI. The features of the software include advertisement spend analysis, revenue, and usage tracking, customization of data ingestion, data collaboration and benchmarking, and more.
Key facts about data.ai
- Founded Year: 2010
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $157M
- Investors: IDG Capital, Greycroft and 16 Others
- Latest Funding Round: Series E, Jan 14, 2016, $*****
- Tracxn Score: 82/100 What is this?
- Competitors Rank: 1 of 2,257 Competitors

2. Adobe
AI powered marketing creative management and customer journey management platform. It enables users to create, deliver, and optimize digital content and applications. The platform allows users to create and augment content tailored to specific characters, brand styles, or campaigns. It generates videos from a text prompt or image. The platform combines real-time insights and scaled content activation with journey orchestration to optimize individual experiences across different channels.
Key facts about Adobe
- Founded Year: 1982
- Location: San Jose (United States)
- Stage: Public
- Investors: Apple, IDG Ventures Vietnam and 15 Others
- Latest Funding Round: Series A, 1985, $*****
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 6 of 7,724 Competitors
3. AppsFlyer
Provider of software for mobile attribution and marketing data analytics. This technology tracks user engagement across mobile applications, websites, and connected television platforms. It provides tools for deep linking, fraud prevention, and data collaboration to measure advertising performance. The software integrates cross-platform signals to assist in optimizing marketing spend and user acquisition strategies. It also includes features for managing creative assets and audience segmentation to improve conversion rates.
Key facts about AppsFlyer
- Founded Year: 2011
- Location: San Francisco (United States)
- Stage: Series E
- Total Funding till date: $1.3B
- Investors: Fidelity Growth Partners Europe, Goldman Sachs and 23 Others
- Latest Funding Round: Conventional Debt, Aug 25, 2026, $*****
- Tracxn Score: 78/100 What is this?
- Competitors Rank: 1 of 529 Competitors

4. Glance
Developer of an intelligent shopping agent that provides personalized product recommendations and curated style feeds. The platform utilizes artificial intelligence to understand user preferences, predict trends, and deliver tailored shopping suggestions across various digital channels. It enables users to discover new styles and purchase items directly from brand stores through an intuitive, collaborative shopping interface.
Key facts about Glance

5. DoubleVerify
Provider of media effectiveness platform utilising measurement data and dynamic optimisation. The platform offers tools for verifying media quality, optimising performance, and proving tangible outcomes. It provides solutions for advertisers, marketplaces, and publishers. The platform supports various channels, including social media, streaming television, and commerce media.
Key facts about DoubleVerify
- Founded Year: 2008
- Location: New York City (United States)
- Stage: Acquired
- Total Funding till date: $396M
- Investors: Tiger Global Management, JMI Management and 13 Others
- Latest Funding Round: Series D, Oct 28, 2020, $*****
- Tracxn Score: 76/100 What is this?
- Competitors Rank: 1 of 46 Competitors
