When was Optimove founded?

Optimove was founded in 2009 and raised its 1st funding round 7 years after it was founded.

Where is Optimove located?

Optimove is headquartered in Tel Aviv, Israel. It is registered at 11 E 44TH ST STE 500, NEW YORK, NY 10017.

Who is the current CEO of Optimove?

Pini Yakuel of Optimove. They have also founded 1 company.

How many employees does Optimove have?

As of Aug 31, 2026, the latest employee count at Optimove is 553.

Is Optimove a funded company?

Optimove is a funded company, having raised a total of $95M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 14, 2016.

How much is Optimove worth?

The latest valuation of Optimove is $***** as of Sep 13, 2016.

When was the latest funding round of Optimove?

Optimove's latest funding was a $***** Series B round on Sep 27, 2021, with participation from 1 investor.

Where does Optimove rank among its competitors?

Optimove ranks 18th amongst 1812 active competitors, of which 274 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of Optimove?

Optimove's top competitors include Capillary Technologies, data.ai and Twilio. Among them, Hightouch secured the most recent funding round in April, 2026.

Optimove - 2026 Company Profile, Team, Funding & Competitors

Optimove is a series B company based in Tel Aviv (Israel), founded in 2009 by Pini Yakuel and Shachar Cohen. It operates as a Predictive customer engagement platform for businesses. Optimove has raised $95M in funding from Summit Partners and Israel Growth Partners, with a current valuation of $*****. The company has 1812 active competitors, including 274 funded and 169 that have exited. Its top competitors include companies like Capillary Technologies, data.ai and Twilio.

Company Details

Predictive customer engagement platform for businesses. It provides a customer retention automation platform powered by predictive micro-segmentation technology. The software personalizes every campaign, to maximize revenue and customer lifetime value. The software’s self-learning recommendation engine automatically identifies the sub-personas for which campaigns were most effective. It provides solutions to retail, gaming, financial services industries. The clients include Staples, DOLLAR SHAVE CLUB, and more.

Website: www.optimove.com/
Social
Registered Address: 11 E 44TH ST STE 500, NEW YORK, NY 10017

Key Metrics

Founded Year

2009

Location

Tel Aviv, Israel

Stage

Series B

Total Funding

$95M in 2 rounds

Latest Funding Round

Series B, Sep 27, 2021, $*****

Post Money Valuation

$***** as on Sep 13, 2016

Investors

Summit Partners & 5 more

Ranked

18^th among 1812 active competitors

Employee Count

553 as on Aug 31, 2026

Investment & Acquisitions

Smartico & 4 more

Similar Companies

Capillary Technologies & 1769 more

View Optimove's full profile

Optimove is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OPTIMOVE INC. CIN: 731639 , United States, Active	Nov 29, 2022	-	-	-

Optimove has raised a total funding of $95M over 2 rounds. Its first funding round was on Sep 14, 2016. Its latest funding round was a Series B round on Sep 27, 2021 for $*****. 1 investor participated in its latest round. Optimove has 6 institutional investors.

Here is the list of recent funding rounds of Optimove:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 27, 2021	9169400	Series B	5444593	8212844	6338333	5819267
Sep 14, 2016	5229710	Series A	1429715	4111008	Israel Growth Partners	2284686

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View details of Optimove's funding rounds and investors

The founders of Optimove are Pini Yakuel and Shachar Cohen. Pini Yakuel is the CEO of Optimove.

Here are the details of Optimove's key team members:

Pini Yakuel: Co-Founder & CEO of Optimove.
Contact Info: 1 email address
Shachar Cohen: Co-Founder of Optimove.
Contact Info: 1 email address

View details of Optimove's Founder profiles and Board Members

Optimove's employee count trend

Optimove has 553 employees as of Aug 26. Here is Optimove's employee count trend over the years:

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Top competitors of Optimove include Capillary Technologies, data.ai and Twilio. Here is the list of Top 10 competitors of Optimove, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	81/100
3rd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Fidelity Investments & 40 others	78/100
4th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 42 others	73/100
5th	Hightouch 2019, San Francisco (United States), Series D	Provider of an AI-powered marketing and customer data platform	$322M	Bain Capital Ventures, Sapphire Ventures ... & 23 others	73/100
6th	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C, Sohum 9x & 12 others	72/100
7th	Aviso 2012, Redwood City (United States), Series B	AI powered predictive analytics platform	$31M	Shasta Ventures, Next World Capital & 9 others	72/100
8th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 18 others	71/100
9th	Common Room 2020, Seattle (United States), Acquired	Provider of software unifying customer data and buyer intent signals	$52.9M	Index Ventures, Greylock Partners & 6 others	69/100
10th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	Sierra Ventures, SoftBank & 12 others	67/100
18th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, F2 Capital & 4 others	64/100

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Optimove has not made any investments yet. Optimove has made 5 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 06, 2026	Acquisition	Smartico	2018	Kyiv (Ukraine)
Mar 03, 2025	Acquisition	Adact	2019	Tallinn (Estonia)
Jul 13, 2022	Acquisition	Graphyte AI	2018	London (United Kingdom)