How many acquisitions has Taboola made so far?

Taboola has completed 6 acquisitions so far, with an average acquisition amount of $383M.

Which countries does Taboola usually acquire in?

Taboola has made acquisitions in 3 countries with the most activity in United States and Israel.

Which sectors does Taboola target for acquisitions?

Most of Taboola's acquisitions are in AdTech (4) and MarketingTech (3).

In which year did Taboola make the most acquisitions?

Taboola was most active in 2022, with 1 acquisition completed in that year.

List of 6 Acquisitions by Taboola (Apr 2026)

Q: Which is Taboola's latest acquisition?

Taboola's most recent acquisition is Yusp, a Cloud-based marketing personalization solution for enterprises, acquired in May 2022.

Most viewed in 2019

Taboola has completed a total of 6 acquisitions to date. These acquisitions span 5 sectors, primarily AdTech (4), MarketingTech (3), and E-Commerce Enablers (1), and have occurred across 3 countries: United States (3), Israel (2), and Hungary (1). Acquisition activity, with 1 acquisition each, was highest in 2022, 2021, and 2019. Over the last five years (2020–2025), it has averaged 0.4 acquisitions per year. No acquisitions have been completed in the current calendar year so far. The most recent acquisition was Yusp, a cloud-based marketing personalization solution for enterprises founded in 2009. This Budapest-based company was acquired in May 2022.

Here's the year on year acquisition history of Taboola:

Number of Total Acquisitions

Year	# Acquisitions
2022	1
2021	1
2019	1
2017	1
2016	1
2014	1

View all Acquisitions by Taboola

Recent acquisitions by Taboola

Taboola's most recent acquisition - Yusp is a Cloud-based marketing personalization solution for enterprises, founded in 2009 and located in Budapest. Taboola acquired it in May 2022 for a price of $*****.

Here is the list of all acquisitions by Taboola sorted by the latest acquisition date:

Acquired on	Acquired Company	Acquisition Price	Facilitators	Stake Acquired	Acquisition Multiple
May 26, 2022	Yusp	saus	chxg	78	176
Jul 23, 2021	Connexity	kprr	zrkt	57	385
Oct 04, 2019	Outbrain	{oii	mxkv	86	744
Jan 04, 2017	Commerce Sciences	eawb	fevm	18	625
Jul 26, 2016	ConvertMedia	gpcf	ehjw	13	649