When was Taboola founded?

Taboola was founded in 2007 and raised its 1st funding round within a year of its incorporation.

Where is Taboola located?

Taboola is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Taboola?

Adam Singolda of Taboola. They have also founded 2 companies and are an angel investors in 1 startup.

How many employees does Taboola have?

As of Aug 31, 2026, the latest employee count at Taboola is 2017.

Is Taboola a funded company?

Taboola is a funded company, having raised a total of $160M across 10 funding rounds to date. The company's 1st funding round was a $1.5M Seed round, raised on Nov 14, 2007.

When was the latest funding round of Taboola?

Taboola's latest funding was a Post IPO round on Nov 28, 2022, with participation from 1 investor.

What is the annual revenue of Taboola?

Annual revenue of Taboola is more than $1B as on Dec 31, 2025

Is Taboola a MarketingTech company?

The primary sectors of Taboola are MarketingTech, AdTech and Tech for Digital Publishers.

Where does Taboola rank among its competitors?

Taboola ranks 1st amongst 360 active competitors, of which 53 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Minute Media, which secured an undisclosed amount in Jan, 2024.

Who are the top competitors of Taboola?

Taboola's top competitors include Outbrain, Minute Media and Nativo. Among them, Minute Media secured the most recent funding round in January, 2024.

Taboola - 2026 Company Profile, Team, Funding, Competitors & Financials

Taboola is a public company based in New York City (United States), founded in 2007 by Adam Singolda. It operates as a Provider of a platform for advertising and driving digital performance. Taboola has raised $160M in funding from investors like Fidelity Investments, Daily Mail and Baidu. The company has 360 active competitors, including 53 funded and 43 that have exited. Its top competitors include companies like Outbrain, Minute Media and Nativo.

Sectors and market segments that Taboola operate in

Taboola serves in the Media & Entertainment market segments.The primary business model of Taboola is:

Media & Entertainment > Tech for Digital Publishers > ***** **** > ***** ******

Company Details

Provider of a platform for advertising and driving digital performance. It offers tools for advertisers to manage campaigns and optimize performance. The platform provides solutions for audience targeting and creative ad experiences. It helps businesses increase website engagement, drive leads, and facilitate online purchases.

Website: taboola.com
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2007

Location

New York City, United States

Stage

Public

Total Funding

$160M in 10 rounds

Latest Funding Round

Post IPO, Nov 28, 2022, Undisclosed

Investors

Fidelity Investments & 27 more

Ranked

1^st among 360 active competitors

Annual Revenue

$1B+ as on Dec 31, 2025

Employee Count

2,017 as on Aug 31, 2026

Investment & Acquisitions

Yusp & 6 more

Similar Companies

Minute Media & 292 more

Exit Details

Public

View Taboola's full profile

Taboola is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Taboola.com Ltd. CIN: 1840502 , United States, Active		$1B+ (As on Dec 31, 2025)	-	-
TABOOLA INDIA PRIVATE LIMITED CIN: U74140DL2014PTC272518 , India, Active	Oct 15, 2014	₹100 - ₹500 Cr (As on Mar 31, 2025)	129 (As on Feb 29, 2024)
TABOOLA INC CIN: 980601449 , United States, Active	Dec 31, 1999	-	454 (As on Dec 31, 2024)	-

Taboola got listed on Jun 30, 2021.

Click here to take a look at Taboola's IPO in detail

Taboola has raised a total funding of $160M over 10 rounds. Its first funding round was on Nov 14, 2007. Its latest funding round was a Post IPO round on Nov 28, 2022 for an undisclosed amount. 1 investor participated in its latest round. Taboola has 28 institutional investors.

Here is the list of recent funding rounds of Taboola:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 28, 2022	Undisclosed	Post IPO	-	-	-	Yahoo
Nov 2015	$0	Series E	-	-	-	Fidelity Investments
Jun 04, 2015	$3M	Series E	-	-	Daily Mail	-

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View details of Taboola's funding rounds and investors

The founders of Taboola is Adam Singolda. Adam Singolda is the CEO of Taboola.

Here are the details of Taboola's key team members:

Adam Singolda: Founder & CEO of Taboola and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.

View details of Taboola's Founder profiles and Board Members

Taboola's employee count trend

Taboola has 2,017 employees as of Aug 26. Here is Taboola's employee count trend over the years:

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Top competitors of Taboola include Outbrain, Minute Media and Nativo. Here is the list of Top 10 competitors of Taboola, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taboola 2007, New York City (United States), Public	Provider of a platform for advertising and driving digital performance	$160M	Fidelity Investments, La Maison Partners ... & 26 others	75/100
2nd	Outbrain 2006, New York City (United States), Public	Cloud based platform offering native advertising solutions	$404M	Lightspeed Venture Partners, Gemini & 13 others	69/100
3rd	Minute Media 2011, New York City (United States), Series H	Provider of technology and advertising solutions for publishers and advertisers	$251M	Dawn Capital, Battery Ventures & 22 others	69/100
4th	Nativo 2010, Los Angeles (United States), Acquired	Native advertising platform	$80.9M	Advance Venture Partners, Capital IP & 10 others	61/100
5th	Context Logic 2010, San Francisco (United States), Acqui-Hired	ContextLogic: E-commerce platform connecting consumers and merchants globally	$1.7M	Western Technology Investment, XG Ventures ... & 5 others	59/100
6th	OneSpot 2005, Austin (United States), Series A	Targeted Content Advertising	$18.9M	500 Global, Mohr Davidow Ventures & 11 others	58/100
7th	Ezoic 2010, Carlsbad (United States), Series B	Data-driven ad monetization platform empowering digital publishers to maximize revenue	$38.6M	Balderton Capital, SVB & 2 others	55/100
8th	Ryff 2004, Los Angeles (United States), Series B	Provides a native advertising platform for brands	$20.3M	Valor Siren Ventures, Tech Mahindra & 5 others	55/100
9th	Skimlinks 2007, London (United Kingdom), Acquired	Affiliate Marketing and content monetization platform	$23M	Sussex Place Ventures, Nesta Impact Investments ... & 10 others	54/100
10th	Scoop.it 2010, San Francisco (United States), Acquired	Content curation and social sharing platform for businesses	$2.6M	123 Investment Managers, Orkos Capital & 4 others	53/100

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Taboola has not made any investments yet. Taboola has made 7 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 26, 2022	Acquisition	Yusp	2009	Budapest (Hungary)
Jul 23, 2021	Acquisition	Connexity	1996	Los Angeles (United States)
Jan 04, 2017	Acquisition	Commerce Sciences	2011	Herzliya (Israel)