When was 18 Rabbits founded?

18 Rabbits was founded in 2008.

Where is 18 Rabbits located?

18 Rabbits is headquartered in San Francisco, United States.

Who is the current CEO of 18 Rabbits?

Alison Vercruysse of 18 Rabbits.

How many employees does 18 Rabbits have?

As of Mar 31, 2026, the latest employee count at 18 Rabbits is 6.

Is 18 Rabbits a funded company?

18 Rabbits is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does 18 Rabbits rank among its competitors?

18 Rabbits ranks 74th amongst 183 active competitors, of which 18 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Oats Overnight, which secured $45M in Jan, 2026.

Who are the top competitors of 18 Rabbits?

18 Rabbits' top competitors include Oats Overnight, Magic Spoon and Quaker Oats. Among them, Oats Overnight secured the most recent funding round in January, 2026.

18 Rabbits - 2026 Company Profile, Team, Funding & Competitors

18 Rabbits is a deadpooled company based in San Francisco (United States), founded in 2008 by Alison Vercruysse and Tara Sharp. It operates as an Organic granola company inspired by family, currently in hibernation. The company has 183 active competitors, including 18 funded and 7 that have exited. Its top competitors include companies like Oats Overnight, Magic Spoon and Quaker Oats.

Company Details

Organic granola company inspired by family, currently in hibernation. Rooted in a mother's dedication to organic eating and wholesome food, the company creates recipes designed to nourish. They offer a range of granola products, emphasizing natural ingredients and flavors. With a focus on giving back, they donate a portion of their proceeds to support children facing hunger. The company aims to provide delicious and nutritious options while promoting social impact. They engage with their audience through email newsletters, sharing special offers, giveaways, and recipe ideas. The brand is built on values of health, family, and community.

Website: 18rabbits.com
Social
Email ID: *****@18rabbits.com
Phone Number: +1 **********

Key Metrics

Founded Year

2008

Location

San Francisco, United States

Stage

Deadpooled

Investors

Essential Investment Capital

Ranked

74^th among 183 active competitors

Employee Count

6 as on Mar 31, 2026

Similar Companies

Magic Spoon & 800 more

View 18 Rabbits' full profile

18 Rabbits is a funded company. 18 Rabbits has 1 institutional investor.

View details of 18 Rabbits's funding rounds and investors

The founders of 18 Rabbits are Alison Vercruysse and Tara Sharp.

Here are the details of 18 Rabbits' key team members:

Alison Vercruysse: Co-Founder & CEO of 18 Rabbits.
Tara Sharp: Co-Founder of 18 Rabbits.

View details of 18 Rabbits's Founder profiles and Board Members

18 Rabbits' employee count trend

18 Rabbits has 6 employees as of Mar 26. Here is 18 Rabbits's employee count trend over the years:

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Top competitors of 18 Rabbits include Oats Overnight, Magic Spoon and Quaker Oats. Here is the list of Top 10 competitors of 18 Rabbits, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Oats Overnight 2017, Tempe (United States), Series C	Brand of oats	$102M	Vanterra Ventures, Costella Kirsch & 16 others	63/100
2nd	Magic Spoon 2019, New York City (United States), Series C	Online retailer of high-protein, low-sugar cereal, granola, and cereal treats	$209M	Lightspeed Venture Partners, Siddhi Capital ... & 32 others	57/100
3rd	Quaker Oats 1877, Chicago (United States), Acquired	Food company offering oatmeal products and snacks	-	LNK Partners	54/100
4th	Purely Elizabeth 2009, Boulder (United States), Series B	Manufacturer of organic granola, cereal, and oatmeal	$53M	301 INC, SEMCAP & 3 others	54/100
5th	Kellogg 1906, Battle Creek (United States), Funding Raised	Multi-category food & beverage brand	-	Cerity Partners Ventures, ChinaVest & 1 others	51/100
6th	Seven Sundays 2011, Minneapolis (United States), Series A	Non-GMO breakfast cereals brand	$8.97M	grt sht ventures, Sidekick & 2 others	47/100
7th	Post Consumer Brands 1895, Lakeville (United States), Unfunded	Delicious food and pet food accessible for all consumers	-	-	44/100
8th	Brekki 2017, Carlsbad (United States), Acquired	Ready-to-eat oats with ancient grains for a convenient, healthy breakfast	-	-	43/100
9th	Love Grown 2008, Denver (United States), Series A	Plant-powered cereals and coffee for a better, healthier, and sustainable breakfast	$16M	Crescendo Capital Partners, Windbreak Capital	39/100
10th	MUSH 2015, San Diego (United States), Series B	Ready-to-eat oats and protein snacks for convenient, healthy lifestyles	$27.2M	Litani Ventures, Clerisy	38/100
74th	18 Rabbits 2008, San Francisco (United States), Deadpooled	Organic granola company inspired by family, currently in hibernation	-	Essential Investment Capital	17/100