28 is headquartered in Miami, United States.

Who is the current CEO of 28?

Gabriel H of 28. They have also founded 1 company.

How many employees does 28 have?

As of May 31, 2026, the latest employee count at 28 is 5.

Where does 28 rank among its competitors?

28 ranks 2nd amongst 46 active competitors, only 1 of which is funded., of which only The Family Lab is funded and secured an undisclosed amount in Feb, 2021.

Who are the top competitors of 28?

28's top competitors include Fitshaker, Veevapps and Queen Warriors. Among them, The Family Lab secured the most recent funding round in February, 2021.

28 - 2026 Company Profile, Team & Competitors

28 is an unfunded company based in Miami (United States), founded in 2020 by Brittany Hugoboom and Gabriel H. It operates as a Feminine fitness and holistic wellness experience, tailored to the menstrual cycle. 28 has not raised any funding yet. The company has 46 active competitors, including 1 that is funded. Its top competitors include companies like Fitshaker, Veevapps and Queen Warriors.

Company Details

Feminine fitness and holistic wellness experience, tailored to the menstrual cycle. This femtech company empowers women to radically improve their health by embracing their nature. They provide a hyper-personalized experience, powered by custom technology and each user's natural cycle. The company offers customized streaming workouts, nutrition profiles designed for hormone health, and science-based insights into relationships and work, tailored to the current emotional state. They are on a mission to demystify and destigmatize menstrual health, enabling women to reclaim control of their bodies in the most natural way possible. The company provides a path to healthy hormones, self-discovery, and a beautiful, feminine physique. The platform offers login, subscription, and support.

Website: 28.co
Social
Email ID: *****@28.co
Phone Number: +1 **********

Key Metrics

Founded Year

2020

Location

Miami, United States

Stage

Unfunded

Ranked

2^nd among 46 active competitors

Employee Count

5 as on May 31, 2026

Similar Companies

Fitshaker & 49 more

View 28's full profile

28 has not raised any funding rounds yet.

The founders of 28 are Brittany Hugoboom and Gabriel H. Gabriel H is the CEO of 28.

Here are the details of 28's key team members:

Brittany Hugoboom: Co-Founder of 28.
Contact Info: 1 email address
Gabriel H: Co-Founder & CEO of 28 and founder of 1 other company.
Contact Info: 1 email address

View details of 28's Founder profiles and Board Members

28's employee count trend

28 has 5 employees as of May 26. Here is 28's employee count trend over the years:

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Top competitors of 28 include Fitshaker, Veevapps and Queen Warriors. Here is the list of Top 10 competitors of 28, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fitshaker 2014, Bratislava (Slovakia), Unfunded	Online platform offering home workouts and healthy recipes for women	-	-	44/100
2nd	28 2020, Miami (United States), Unfunded	Feminine fitness and holistic wellness experience, tailored to the menstrual cycle	-	-	42/100
3rd	Veevapps 2017, Cheboksary (Russia), Unfunded	Provider of fitness workout plans and diet to help individuals lose weight	-	-	41/100
4th	Queen Warriors 2020, Orlando (United States), Unfunded	Provider of an online fitness platform for women	-	-	38/100
5th	Expecting and Empowered 2017, Waunakee (United States), Unfunded	App based platform offering exercise for mothers	-	-	37/100
6th	Kayla Itsines Fitness 2008, Adelaide (Australia), Unfunded	Provider of fitness training programs via a digital application	-	-	33/100
7th	Trainimal 2004, Stockholm (Sweden), Unfunded	Online platform offering personal training and nutrition coaching for women	-	-	31/100
8th	AllYou 2020, Boca Raton (United States), Unfunded	Provider of fitness application for women	-	-	30/100
9th	Dash Health 2017, Gurugram (India), Unfunded	Provider of health, wellness, and lifestyle management platform for women	-	-	30/100
10th	The Family Lab 2017, Seoul (South Korea), Seed	Online platform offering fitness programs for women	-	Hana Ventures, DAEWON & 1 others	29/100