When was 2trde founded?

2trde was founded in 2016 and raised its 1st funding round 4 years after it was founded.

Where is 2trde located?

2trde is headquartered in Munich, Germany.

Which legal entities is 2trde associated with?

2trde is associated with SLL Automotive Group GmbH.

How many employees does 2trde have?

As of Aug 31, 2026, the latest employee count at 2trde is 22.

Is 2trde a funded company?

2trde is a funded company, having raised a total of $10.4M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 08, 2020.

When was the latest funding round of 2trde?

2trde's latest funding was a $***** Seed round on Mar 09, 2022, with participation from 3 investors. Its primary sector is Auto IT. Globally, the Auto IT sector has seen $169M in funding in 2026 to date.

Where does 2trde rank among its competitors?

2trde ranks 32nd amongst 428 active competitors, of which 23 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was TruVideo, which secured $40M in Dec, 2024.

Who are the top competitors of 2trde?

2trde's top competitors include MotorK, CDK Global and TruVideo. Among them, TruVideo secured the most recent funding round in December, 2024.

2trde - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of a platform for buying and selling used vehicles. The platform facilitates vehicle remarketing and manages the sales process. It handles vehicle assessment, auction management, payment processing, and vehicle collection. The platform integrates with existing systems to streamline operations.

Website: 2trde.com
Email ID: *****@2trde.com
Phone Number: +49 **********

Key Metrics

Founded Year

2016

Location

Munich, Germany

Stage

Seed

Total Funding

$10.4M in 2 rounds

Latest Funding Round

Seed, Mar 09, 2022, $*****

Investors

Aster & 19 more

Ranked

32^nd among 428 active competitors

Employee Count

22 as on Aug 31, 2026

Similar Companies

MotorK & 459 more

View 2trde's full profile

2trde is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SLL Automotive Group GmbH CIN: HRB230424 , Germany, Active	Jan 02, 2017	-	-

2trde has raised a total funding of $10.4M over 2 rounds. Its first funding round was on Jul 08, 2020. Its latest funding round was a Seed round on Mar 09, 2022 for $*****. 3 investors participated in its latest round. 2trde has 7 institutional investors and 13 angel investors.

Here is the list of recent funding rounds of 2trde:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 09, 2022	8511959	Seed	4237274	1218292	7495268	7948966
Jul 08, 2020	4670334	Seed	7331376	9012117	Maniv Mobility	7601038

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View details of 2trde's funding rounds and investors

The founders of 2trde is Marcus Lankenau.

Here are the details of 2trde's key team members:

Marcus Lankenau: Co-Founder & CTO of 2trde.
Contact Info: 1 email address

2trde's Board of Directors

2trde's board has 1 active member. Johannes Stoffel is part of team.

Here is the list of 2trde's board of directors:

Name	Type	Representing	Status	Duration
drjurv{	Team	-	Past	3y 4m

View details of 2trde's Founder profiles and Board Members

2trde's employee count trend

2trde has 22 employees as of Aug 26. Here is 2trde's employee count trend over the years:

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Top competitors of 2trde include MotorK, CDK Global and TruVideo. Here is the list of Top 10 competitors of 2trde, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	MotorK 2010, London (United Kingdom), Public	Cloud based digital marketing solutions for the automotive industry	$14.2M	Zobito, 83NORTH & 10 others	71/100
2nd	CDK Global 1972, Hoffman Estates (United States), Acquired	Platform offering software and services for automotive retail operations	-	Elliott Management, Sachem Head & 1 others	69/100
3rd	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
4th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
5th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
6th	AutoAlert 2002, Irvine (United States), Acquired	Data-driven software solutions empowering automotive dealerships to enhance customer experiences	-	HGGC	54/100
7th	AUTOROLA Group 2001, Odense (Denmark), Acquired	Vehicle remarketing solution for auto-dealers	-	-	54/100
8th	PureCars 2007, Charleston (United States), Acquired	Provider of data-driven digital marketing and business intelligence solutions for dealerships	$10M	Pittco, Diversis Capital & 5 others	53/100
9th	Matador 2019, Montreal (Canada), Unfunded	Provider of AI-driven platform automating sales and service conversations for dealerships	-	-	53/100
10th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, London Technology Club ... & 3 others	52/100
32nd	2trde 2016, Munich (Germany), Seed	Provider of a platform for buying and selling used vehicles	$10.4M	Maniv Mobility, Aster & 18 others	40/100