Ace turtle - About the company
Ace turtle is a series B company based in Bengaluru (India), founded in 2014 by Brinder Pal Singh and Nitin Chhabra. It operates as a Platform offering omnichannel commerce technology. Ace turtle has raised $48.3M in funding from investors like Vertex Growth, SBI Investment and Tuscan Ventures, with a current valuation of ₹*****. The company has 709 active competitors, including 132 funded and 49 that have exited. Its top competitors include companies like Fynd, Choco and Anchanto.
Company Details
Platform offering omnichannel commerce technology. It manages and scales the business of these brands using a vertical commerce business model and deep omnichannel commerce technology expertise. This includes end-to-end design, local sourcing, and retailing for the brands in the target market. The company's technology platforms help brands achieve high growth and seamless customer experiences.
- Website
- www.aceturtle.com/
- Social
- Email ID
- *****@aceturtle.com
- Registered Address
- 1 ICS COLONY BELMONT PARK, PUNE, Maharashtra, India, 411007
Key Metrics
Founded Year
2014
Location
Bengaluru, India
Stage
Series B
Total Funding
$48.3M in 8 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Jul 15, 2014
Investors
Ranked
38th among 709 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2023
Employee Count
176 as on May 31, 2025
Legal entities associated with Ace turtle
Ace turtle is associated with 7 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ACE TURTLE OMNI PRIVATE LIMITED CIN: U72900KA2021PTC143735 , India, Active | Feb 03, 2021 | $10M - $50M (As on Mar 31, 2024) | 175 (As on Aug 01, 2025) | |
ACE TURTLE GLOBAL PTE. LTD. CIN: 201635230H , Singapore, Active | Dec 31, 2013 | $1M - $10M (As on Mar 31, 2020) | - | |
ACE TURTLE COMMERCE PRIVATE LIMITED CIN: U72200KA2021PTC143736 , India, Active | Feb 03, 2021 | $0 - $1M (As on Mar 31, 2023) | - | |
FASHION BRAND TECHNOLOGIES LLP CIN: AAX-5435 , India, Active | Jun 25, 2021 | - | - | |
CONFLUENCE TECHNOLOGIES PRIVATE LIMITED CIN: U72200PN2003PTC018583 , India, Dissolved (Liquidated) | Nov 21, 2003 | - | - | |
AUGUST PURPLE SERVICES PRIVATE LIMITED CIN: U74900KA2014PTC077273 , India, Active | Nov 18, 2014 | $10M - $50M (As on Mar 31, 2023) | 132 (As on Mar 01, 2026) | |
ACE TURTLE SERVICES PRIVATE LIMITED CIN: U72900KA2013PTC067807 , India, Active | Feb 11, 2013 | $0 - $1M (As on Mar 31, 2023) | 84 (As on Mar 01, 2017) |
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Ace turtle's funding and investors
Ace turtle has raised a total funding of $48.3M over 8 rounds. Its first funding round was on Mar 30, 2014. Its latest funding round was a Series B round on Dec 17, 2025 for $*****. 1 investor participated in its latest round. Ace turtle has 12 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Ace turtle:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 17, 2025 | 6105037 | Series B | 1154793 | 9933569 | 9675637 | 6800462 |
May 02, 2023 | 1083739 | Series B | 8357098 | 5047485 | 9151885 | |
2022 | 9536 | Venture Debt | 7816 | 1123 | 3701 |
Access funding benchmarks and valuations. Sign up today!View details of Ace turtle's funding rounds and investors
Ace turtle's founders and board of directors
Founder? Claim ProfileThe founders of Ace turtle are Brinder Pal Singh and Nitin Chhabra. Nitin Chhabra is the CEO of Ace turtle.
Here are the details of Ace turtle's key team members:
- Brinder Pal Singh: COO of Ace turtle. They serve on the boards of 2 companies.Contact Info: 1 email address and 1 phone number
- Nitin Chhabra: Founder & CEO of Ace turtle. They serve on the boards of 2 companies.Contact Info: 2 phone numbers
Ace turtle's Board of Directors
Ace turtle's board has 3 active members. Brinder Pal Singh and Nitin Chhabra are part of team and Vipin Kapoor is independent board member.Here is the list of Ace turtle's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 9m | |
Team | - | Current | 11y 8m | |
Independent board member | - | Current | 11y 9m |
View details of Ace turtle's Founder profiles and Board Members
Ace turtle's employee count trend
Ace turtle has 176 employees as of May 25. The total employee count is 32.0% lower than what it was in May 24. Here is Ace turtle's employee count trend over the years:
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Ace turtle's Competitors and alternates
Top competitors of Ace turtle include Fynd, Choco and Anchanto. Here is the list of Top 10 competitors of Ace turtle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform powering online and in-store retail operations using AI-driven tools | $16M | 72/100 | ||
2nd | Provider of a platform streamlining order and payment processes for distributors | $301M | 72/100 | ||
3rd | Developer of e-commerce software and supply chain management solutions | $16.1M | 69/100 | ||
4th | Provider of a platform for supply chain traceability and compliance | $30M | 67/100 | ||
5th |  Dematic 1819, Atlanta (United States), Acquired | Cloud-based warehouse management and automation systems | $63.4M | 66/100 | |
6th | Provider of cloud-based supply chain automation solutions | $6.02M | 65/100 | ||
7th | Printful 2013, Charlotte (United States), Late Stage | Provider of on-demand custom printing and fulfillment service provider | $130M | 64/100 | |
8th | NewStore 2015, Boston (United States), Series B | Provider of omnichannel platform with fulfillment and customer engagement services | $173M | 64/100 | |
9th | Platform offering retail sales enablement and reward software | $72.3M | 62/100 | ||
10th | Provider of informal distribution logistics solutions for businesses | $66M | 61/100 | ||
38th | Ace turtle 2014, Bengaluru (India), Series B | Platform offering omnichannel commerce technology | $48.3M | 50/100 |
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Ace turtle's Latest cap tables and shareholding
Founders (largest shareholder) own 43.00%, Angels own 17.30% and Other People own 39.70%. The net worth of Ace turtle's founders is INR 19.2Cr as of Jul 15, 2014.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 43.00% | 19.2Cr | 6704970 | 9617773 | 8300282 | 1292695 |
2816389 | 7298502 | 6524861 | 7388552 | 8900234 | 7648632 | |
Angel | 17.30% | 7.71Cr | 1137547 | 9553228 | 6942346 | 8446422 |
Other People | 39.70% | 17.7Cr | 4307741 | 8242047 | 8093808 | 7359017 |
Total | 100.00% | 44.6Cr | 6090105 | 5946579 | 2153352 | 2622896 |
To unlock detailed Cap Table of Ace turtle Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Ace turtle's Shareholding
Ace turtle's Investments and acquisitions
Ace turtle has made no investments or acquisitions yet.
Reports related to Ace turtle
Here is the latest report on Ace turtle's sector:
News related to Ace turtle
Filter this listMedia has covered Ace turtle for a total of 5 events in the last 1 year, 2 of them have been about company updates and 1 about partnerships.
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ace turtle ramping up local sourcing, to relaunch SaaS businessBusiness Line•Mar 20, 2026•Ace turtle
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ace turtle Ties Up Exclusively with Shoppers Stop for G-Star Expansion in IndiaOnline Media Cafe•Oct 13, 2025•Ace turtle, Shoppers Stop
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ace turtle Expands Wrangler Stores to Bareilly & PurneaBusiness News This Week•May 13, 2025•Ace turtle
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Ace Turtle launches new app features to boost retail operationsFashion Network•Dec 19, 2024•Ace turtle
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Six new Wrangler stores this month, with 60 more coming upRetail4growth•Nov 13, 2024•Ace turtle, Wrangler
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Ace Turtle Launches Fifth Toys“R”Us Store at Mall of DehradunIndian Retailer•Oct 08, 2024•Ace turtle
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