Ace Turtle - About the company
Ace Turtle is a series B company based in Bengaluru (India), founded in 2014 by Brinder Pal Singh and Nitin Chhabra. It operates as a Platform offering omnichannel commerce technology. Ace Turtle has raised $48.5M in funding from investors like Vertex Growth, SBI Investment and Tuscan Ventures, with a current valuation of ₹*****. The company has 108 active competitors, including 30 funded and 11 that have exited. Its top competitors include companies like Fynd, NewStore and Leap.
Company Details
Platform offering omnichannel commerce technology. It is a tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly.
- Website
- www.aceturtle.com/
- Email ID
- *****@aceturtle.com
- Registered Address
- 1 ICS COLONY BELMONT PARK, PUNE, Maharashtra, India, 411007
Key Metrics
Founded Year
2014
Location
Bengaluru, India
Stage
Series B
Total Funding
$48.5M in 8 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Jul 15, 2014
Investors
Ranked
13th among 108 active competitors
Annual Revenue
0 - ₹10 Cr as on Mar 31, 2023
Employee Count
176 as on May 31, 2025
Legal entities associated with Ace Turtle
Ace Turtle is associated with 7 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
FASHION BRAND TECHNOLOGIES LLP CIN: AAX-5435 , India, Active | Jun 25, 2021 | ₹10 - ₹50 Cr (As on Mar 31, 2022) | - | |
CONFLUENCE TECHNOLOGIES PRIVATE LIMITED CIN: U72200PN2003PTC018583 , India, Dissolved (Liquidated) | Nov 21, 2003 | - | - | |
ACE TURTLE COMMERCE PRIVATE LIMITED CIN: U72200KA2021PTC143736 , India, Active | Feb 03, 2021 | 0 - ₹10 Cr (As on Mar 31, 2023) | - | |
ACE TURTLE OMNI PRIVATE LIMITED CIN: U72900KA2021PTC143735 , India, Active | Feb 03, 2021 | ₹100 - ₹500 Cr (As on Mar 31, 2024) | 175 (As on Aug 01, 2025) | |
ACE TURTLE GLOBAL PTE. LTD. UEN: 201635230H , Singapore, Active | Dec 30, 2016 | SGD 1M - 10M (As on Mar 31, 2020) | - | |
AUGUST PURPLE SERVICES PRIVATE LIMITED CIN: U74900KA2014PTC077273 , India, Active | Nov 18, 2014 | ₹100 - ₹500 Cr (As on Mar 31, 2023) | 117 (As on May 01, 2026) | |
ACE TURTLE SERVICES PRIVATE LIMITED CIN: U72900KA2013PTC067807 , India, Active | Feb 11, 2013 | 0 - ₹10 Cr (As on Mar 31, 2023) | 84 (As on Mar 01, 2017) |
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Ace Turtle's funding and investors
Ace Turtle has raised a total funding of $48.5M over 8 rounds. Its first funding round was on Mar 30, 2014. Its latest funding round was a Series B round on Dec 17, 2025 for $*****. 1 investor participated in its latest round. Ace Turtle has 12 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Ace Turtle:
Filter this list
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 17, 2025 | 9508826 | Series B | 6039352 | 6492610 | 4398701 | 1707843 |
May 02, 2023 | 7087317 | Series B | 5445415 | 6753928 | 2566130 | |
2022 | 3541 | Venture Debt | 9165 | 4860 | 5447 |
View details of Ace Turtle's funding rounds and investors
Ace Turtle's founders and board of directors
Founder? Claim ProfileThe founders of Ace Turtle are Brinder Pal Singh and Nitin Chhabra. Nitin Chhabra is the CEO of Ace Turtle.
Here are the details of Ace Turtle's key team members:
- Brinder Pal Singh: Co-Founder & COO of Ace Turtle. They serve on the boards of 2 companies.Contact Info: 1 email address and 1 phone number
- Nitin Chhabra: Co-Founder & CEO of Ace Turtle. They serve on the boards of 2 companies.Contact Info: 2 phone numbers
Ace Turtle's Board of Directors
Ace Turtle's board has 3 active members. Brinder Pal Singh, Nitin Chhabra and Vipin Kapoor are part of team.Here is the list of Ace Turtle's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
dgvtdka | Team | - | Past | 8y 2m |
twxcyrm | Team | - | Current | 1y 6m |
Investor | - | Current | 12y 1m |
View details of Ace Turtle's Founder profiles and Board Members
Ace Turtle's employee count trend
Ace Turtle has 176 employees as of May 25. The total employee count is 32.0% lower than what it was in May 24. Here is Ace Turtle's employee count trend over the years:
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Ace Turtle's Competitors and alternates
Top competitors of Ace Turtle include Fynd, NewStore and Leap. Here is the list of Top 10 competitors of Ace Turtle, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform powering online and in-store retail operations using AI-driven tools | $16M | 72/100 | ||
2nd | NewStore 2015, Boston (United States), Series B | Provider of omnichannel platform with fulfillment and customer engagement services | $173M | 63/100 | |
3rd | Leap 2018, New York City (United States), Series D | Omnichannel and branding solutions for retail stores | $198M | 59/100 | |
4th | OneStock 2010, London (United Kingdom), Series A | Cloud-based backend management tool for omnichannel retailers | $72M | 56/100 | |
5th | Pipe17 2019, Seattle (United States), Series B | Provider of order management and commerce connectivity solutions for businesses | $27.4M | 55/100 | |
6th | PredictSpring 2013, Los Altos (United States), Acquired | Provider of a unified platform for retail commerce and store solutions | $32M | 54/100 | |
7th | Provider of end-to-end omni-channel solutions for online business development | $12.9M | 54/100 | ||
8th | XY Retail 2018, New York City (United States), Seed | Cloud-based omnichannel platform for retail brands | - | 53/100 | |
9th | Analytical Wizards 2015, Somerville (United States), Acquired | Omni-channel marketing analytics platform | $3M | 52/100 | |
10th | Provider of mobile-commerce-as-a-service platform for businesses | $22.4M | 50/100 | ||
13th | Ace Turtle 2014, Bengaluru (India), Series B | Platform offering omnichannel commerce technology | $48.5M | 46/100 |
Looking for more details on Ace Turtle's competitors? Click here to see the top ones
Ace Turtle's Investments and acquisitions
Ace Turtle has made no investments or acquisitions yet.
Reports related to Ace Turtle
Here is the latest report on Ace Turtle's sector:
News related to Ace Turtle
Media has covered Ace Turtle for a total of 5 events in the last 1 year, 2 of them have been about company updates and 1 about partnerships.
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ace turtle ramping up local sourcing, to relaunch SaaS businessBusiness Line•Mar 20, 2026•Ace turtle
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ace turtle Expands Retail Footprint in Gujarat with Two New Lee® and Wrangler® Stores in AnandAce turtle•Jan 13, 2026•Ace turtle
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Ace Turtle raises $5 Mn in bridge round led by Vertex HoldingsEntrackr•Dec 17, 2025•Ace turtle, Vertex Holdings, Vertex Pharmaceuticals
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Ace Turtle names Alok Dubey as chief business officer to oversee Lee and Wrangler in select South Asian marketsFashion Network•Nov 24, 2025•Ace turtle
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ace turtle Ties Up Exclusively with Shoppers Stop for G-Star Expansion in IndiaOnline Media Cafe•Oct 13, 2025•Ace turtle, Shoppers Stop
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Ace Turtle launches new app features to boost retail operationsFashion Network•Dec 19, 2024•Ace turtle
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Six new Wrangler stores this month, with 60 more coming upRetail4growth•Nov 13, 2024•Ace turtle, Wrangler
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Ace Turtle Launches Fifth Toys“R”Us Store at Mall of DehradunIndian Retailer•Oct 08, 2024•Ace turtle
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