Acorns - About the company
Acorns is a series F company based in Irvine (United States), founded in 2012 by Jeffrey Cruttenden. It operates as an App-based platform for spare change investment. Acorns has raised $588M in funding from investors like Bain Capital Ventures, The Rise Fund and PayPal, with a current valuation of $2.33B. The company has 77 active competitors, including 21 funded and 4 that have exited. Its top competitors include companies like Jar, Grifin and Plinqit.
Sectors and market segments that Acorns operate in
Acorns serves in the FinTech market segments.The primary business model of Acorns is:Company Details
App-based platform for spare change investment. The company allows users to collect spare change from everyday transactions. It rounds off the user's transactions to the nearest dollar and invests it. It also gives customers discretion over the type of portfolio they want to create, with five alternatives to pick from. It also provides money-saving education tools.
- Website
- www.acorns.com/
- Social
- Email ID
- *****@acorns.com
- Phone Number
- +1 **********
- Registered Address
- New Haven, Connecticut
Key Metrics
Founded Year
2012
Location
Irvine, United States
Stage
Series F
Total Funding
$588M in 11 rounds
Latest Funding Round
Post Money Valuation
$2.33B as on Jan 01, 2026
Investors
Ranked
1st among 77 active competitors
Employee Count
602 as on Sep 30, 2026
Legal entities associated with Acorns
Acorns is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
ACORNS CIN: 40203408445 , Latvia, Active | Jun 21, 2022 | €1M - €10M (As on Dec 31, 2024) | 1 (As on Dec 31, 2023) | - |
ACORN INVESTORS, LLC CIN: 61561404 , United States, Active | Dec 26, 999 | - | 20 (As on Dec 31, 2024) | - |
ACORNS GROW, INC. CIN: 454766397 , United States, Active | Dec 31, 2013 | - | 303 (As on Dec 31, 2024) | - |
ACORNS ADVISERS, LLC CIN: 5217263 , United States, Active | Sep 23, 2012 | - | 243 (As on Dec 31, 2020) | - |
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Acorns's funding and investors
Acorns has raised a total funding of $588M over 11 rounds. Its first funding round was on Oct 19, 2012. Its latest funding round was a Series F round on Mar 09, 2022 for $300M. 11 investors participated in its latest round. Acorns has 70 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Acorns:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 09, 2022 | $300M | Series F | $1.9B | - | ||
Aug 20, 2019 | Undisclosed | Angel | $860M | - | - | |
Jan 25, 2019 | $180M | Series E | $860M | - |
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Acorns' founders and board of directors
Founder? Claim ProfileThe founders of Acorns is Jeffrey Cruttenden.
Here are the details of Acorns' key team members:
- Jeffrey Cruttenden: Co-Founder of Acorns and founder of 1 other company. They are also an angel investor in 6 startups.
Acorns' Board of Directors
Acorns's board has 16 active members. Walter Cruttenden, Noah Kerner, Jim Caccavo, Adam Nash, Jeff Cruttenden, Mathias Schilling, Hugh Tamassia, Mike Sekits, Jeff Sippel, Gabrielle Sulzberger, Jay Fishman, James Caccavo, Manning Field, Mark Dru, Debbie Markowitz and Patrick Carey are independent board members.Here is the list of Acorns' board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 13y 5m | |
Independent board member | - | Current | 10y 5m | |
Independent board member | - | Current | 11y 6m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 13y 5m | |
Independent board member | - | Current | 11y 6m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 11y 6m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 12y 7m | |
Independent board member | - | Current | 12y 7m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 13y 5m | |
Independent board member | - | Current | 7y 8m | |
Independent board member | - | Current | 10y 5m |
View details of Acorns's Founder profiles and Board Members
Acorns' employee count trend
Acorns has 602 employees as of Sep 26. Here is Acorns's employee count trend over the years:
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Acorns's Competitors and alternates
Top competitors of Acorns include Jar, Grifin and Plinqit. Here is the list of Top 10 competitors of Acorns, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Acorns 2012, Irvine (United States), Series F | App-based platform for spare change investment | $588M | 79/100 | |
2nd | Provider of a digital savings application that enables users to invest in gold | $66.8M | 76/100 | ||
3rd |  Grifin 2016, Tampa (United States), Series A | Provider of an investment platform that enables stock purchases through everyday spending | $22M | 54/100 | |
4th | Plinqit 2015, Ann Arbor (United States), Series A | Automated micro-savings app | $10M | 48/100 | |
5th |  Raiz Invest Australia 2015, Sydney (Australia), Public | Online micro-investment platform | - | 47/100 | |
6th | Micro-savings app | $233K | 44/100 | ||
7th | moneyhero.site 2018, Huelva (Spain), Unfunded | Goal-based savings management app | - | - | 41/100 |
8th | Micro-savings & investment platform | $14M | 41/100 | ||
9th | Provider of an application that invests spare change into mutual funds | $4.86M | 40/100 | ||
10th |  Kasparund 2020, St Gallen (Switzerland), Seed | Online platform for investing spare change | $2.81M | 40/100 |
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Acorns's Investments and acquisitions
Acorns has made 2 investments in companies including Bitmo and Metadata. Acorns has also acquired 5 companies including Frich and EarlyBird.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 14, 2026 | Acquisition | 2020 | New York City (United States) | |
May 16, 2025 | Acquisition | 2019 | Brooklyn (United States) | |
Apr 07, 2021 | Acquisition | 2018 | New York City (United States) |
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Reports related to Acorns
Here is the latest report on Acorns's sector:
News related to Acorns
Filter this listMedia has covered Acorns for a total of 13 events in the last 1 year, 4 of them have been about company updates and 1 about people movement.
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Barclays PLC Completes Acquisition of GoHenry, a Money Management Platform for YouthsWebwire•Oct 02, 2026•Acorns, Barclays, gohenry
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Acorn Acquires B Online Learning to Enhance Workforce Readiness and Skills MeasurementRad AI•Jun 22, 2026•Acorn, B Online Learning, Acorn, Acorns
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Barclays PLC to Acquire Junior Money Management App GoHenry LtdShareprices•Jun 12, 2026•gohenry, Acorns, Barclays, BNP Paribas and 6 others
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Acorns Advisers LLC Acquires 2,030 Shares of Tesla, Inc. $TSLAMarketBeat•Mar 13, 2026•Acorns, Tesla, Plum Street Advisors
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Tesoro XP Secures $5.4M Seed Round to Develop Retail-Funded Rewards Platform for Free-to-Play GamesPR Newswire•Jan 06, 2026•Tesoro, Atlas Earth, Acorns, MediaTech Ventures and 1 other
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Beacon Pointe Advisors LLC Acquires 8,529 Shares of Tesla, Inc. $TSLAMarketBeat•Dec 02, 2025•Beacon Pointe, Tesla, Acorns, Guggenheim Investments and 22 others
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GradBridge Raises $20 Million Series A Led by Acorn Investment Partners, an Oaktree Portfolio CompanyPR Newswire•Oct 22, 2025•Acorns, Oaktree Capital Management, Sallie Mae, GradBridge
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