When was ADA founded?

ADA was founded in 2018 and raised its 1st funding round within a year of its incorporation.

Where is ADA located?

ADA is headquartered in Singapore, Singapore. It is registered at 15 beach road, #02-01, beach centre, singapore 189677.

Which legal entities is ADA associated with?

ADA is associated with Ada Data Ai Solutions Sdn Bhd and 1 other.

How many employees does ADA have?

As of Sep 30, 2025, the latest employee count at ADA is 1400.

Is ADA a funded company?

ADA is a funded company, having raised a total of $140M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jul 30, 2018.

When was the latest funding round of ADA?

ADA's latest funding was a $***** Series C round on Nov 02, 2023, with participation from 1 investor.

Where does ADA rank among its competitors?

ADA ranks 52nd amongst 139670 active competitors, of which 855 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Prophet, which secured $9.32M in May, 2025.

Who are the top competitors of ADA?

ADA's top competitors include Fractal Analytics, EXL and Tredence. Among them, Prophet secured the most recent funding round in May, 2025.

ADA - 2026 Company Profile, Team, Funding, Competitors & Financials

ADA is a series C company based in Singapore (Singapore), founded in 2018. It operates as a Data and AI Experience company, transforming commerce with data, AI and technology. ADA has raised $140M in funding from Mitsui, with a current valuation of $*****. The company has 139670 active competitors, including 855 funded and 5871 that have exited. Its top competitors include companies like Fractal Analytics, EXL and Tredence.

Company Details

Data and AI Experience company, transforming commerce with data, AI and technology. It is a provider of data, AI, digital commerce, marketing, and customer engagement solutions. The company turns data into strategic assets for enterprise value creation. It scales businesses by enabling end-to-end e-commerce. The company designs experiences and drives growth with digital, tech, and creative solutions. It also helps businesses engage with their customers across multiple platforms.

Website: www.adaglobal.com/
Social
Email ID: *****@adaglobal.com
Registered Address: 15 beach road, #02-01, beach centre, singapore 189677

Key Metrics

Founded Year

2018

Location

Singapore, Singapore

Stage

Series C

Total Funding

$140M in 4 rounds

Latest Funding Round

Series C, Nov 02, 2023, $*****

Investors

Mitsui & 3 more

Ranked

52^nd among 139670 active competitors

Employee Count

1,400 as on Sep 30, 2025

Investment & Acquisitions

Customore & 3 more

Similar Companies

Fractal Analytics & 168124 more

View ADA's full profile

ADA is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Ada Data Ai Solutions Sdn Bhd CIN: 201401043754 , Malaysia, Active	Nov 26, 2014	$214M (As on Dec 31, 2024)	-	-
Ada Data Ai Solutions Pte. Ltd. CIN: 201405137H , Singapore, Active	Feb 24, 2014	-	-

ADA has raised a total funding of $140M over 4 rounds. Its first funding round was on Jul 30, 2018. Its latest funding round was a Series C round on Nov 02, 2023 for $*****. 1 investor participated in its latest round. ADA has 3 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of ADA:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 02, 2023	3083601	Series C	4922994	1121275	1817023	8263291
May 10, 2021	2134518	Series B	3559783	4623119	5306200	SoftBank
Jul 19, 2020	8622794	Series A	5839887	5946769	5696922	Sumitomo

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ADA's employee count trend

ADA has 1,400 employees as of Sep 25. Here is ADA's employee count trend over the years:

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Top competitors of ADA include Fractal Analytics, EXL and Tredence. Here is the list of Top 10 competitors of ADA, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fractal Analytics 2000, New York City (United States), Public	Provider of enterprise artificial intelligence solutions across multiple industries	$325M	Apax, Khazanah Nasional Berhad & 22 others	78/100
2nd	EXL 1999, New York City (United States), Public	Provider of analytics and digital solutions	$10M	TCV, FTV Capital & 3 others	77/100
3rd	Tredence 2013, San Jose (United States), Series B	Provider of AI consulting, supply chain, and customer analytics services	$205M	Advent International, Chicago Pacific Founders	71/100
4th	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	67/100
5th	Hearst 1887, New York City (United States), Series A	Media company focused on publishing, digital media, and related businesses	-	National Oceanic and Atmospheric Administration	66/100
6th	eClerx 2000, Mumbai (India), Public	Provider of business processes, change management, analytics, and data-driven insights services	-	WestBridge Capital, Sequoia Capital	66/100
7th	Prophet 1992, San Francisco (United States), Acquired	Brand and marketing consulting solutions provider	$97.3M	Comerica, Gladstone Capital & 1 others	65/100
8th	Edelman 1952, New York City (United States), Acquired	Provider of a range of marketing and advertising services	$225K	Florin Finance, Europa	64/100
9th	Quantiphi 2013, Marlborough (United States), Series A	Provider of AI and machine learning services	$23.5M	Multiples Alternate Asset Management, British International Investment ... Read more	64/100
10th	S⁴Capital 2014, London (United Kingdom), Public	Provider of digital advertising and content marketing services	-	Herald Investment Management, Stanhope Capital	64/100
52nd	ADA 2018, Singapore (Singapore), Series C	Data and AI Experience company, transforming commerce with data, AI and technology	$140M	Mitsui, SoftBank & 2 others	57/100

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Funds own 36.53% and Parent Entities (largest shareholder) own 63.47%.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Fund	36.53%	388M	8543132	5779711	1714155	1289936
SoftBank	2925643	6188646	5347598	2618572	6120636	9157082
Sumitomo	2858826	5122953	2095713	3366062	4885350	4879853
Parent Entity	63.47%	674M	4146539	2878924	1822397	8310579
Total	100.00%	106Cr	3446345	7621918	9887772	7078340

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

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ADA has not made any investments yet. ADA has made 4 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Dec 17, 2024	Acquisition	Customore	2008	Oak Brook (United States)
Apr 06, 2023	Acquisition	DhiOmics	2017	Bengaluru (India)
Jun 03, 2022	Acquisition	Singapore Post	1819	Singapore (Singapore)