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ADA - About the company

ADA is a series C company based in Singapore (Singapore), founded in 2018. It operates as a Data and AI Experience company, transforming commerce with data, AI and technology. ADA has raised $140M in funding from Mitsui, with a current valuation of $*****. The company has 169789 active competitors, including 923 funded and 7152 that have exited. Its top competitors include companies like Fractal Analytics, EXL and Tredence.

Company Details

Data and AI Experience company, transforming commerce with data, AI and technology. It is a provider of data, AI, digital commerce, marketing, and customer engagement solutions. The company turns data into strategic assets for enterprise value creation. It scales businesses by enabling end-to-end e-commerce. The company designs experiences and drives growth with digital, tech, and creative solutions. It also helps businesses engage with their customers across multiple platforms.
Social
Facebook
Email ID
*****@adaglobal.com
Registered Address
RAFFLES PLACE, Singapore, 48622
Key Metrics
Founded Year
2018
Location
Singapore, Singapore
Stage
Series C
Total Funding
$140M in 4 rounds
Latest Funding Round
Investors
Ranked
Annual Revenue
$100M - $500M as on Dec 31, 2024
Employee Count
2,360 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
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ADA's funding and investors

ADA has raised a total funding of $140M over 4 rounds. Its first funding round was on Jul 30, 2018. Its latest funding round was a Series C round on Nov 02, 2023 for $*****. 1 investor participated in its latest round. ADA has 3 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of ADA:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 02, 2023
6303832
Series C
5137300
6235813
1946509
1877681
May 10, 2021
1532322
Series B
6425966
5332933
9766023
Jul 19, 2020
3088837
Series A
5993402
2029106
5495534
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ADA's founders and board of directors

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Here are the details of ADA's key team members:

ADA's Board of Directors

ADA's board has 4 active members. Mohamed Fariq Cader is part of team and Daichi Nozaki, Maya Hari and Vivek Sood are independent board members.
Here is the list of ADA's board of directors:
Name
Type
Representing
Status
Duration
nfynctf
Team
-
Current
2y 7m
Independent board member
-
Current
-
gcmtpm{
Independent board member
-
Current
5y 3m
{pdgvhq
Independent board member
-
Current
1y 5m

ADA's employee count trend

ADA has 2,360 employees as of Sep 26. Here is ADA's employee count trend over the years:
Employee count trend for ADA
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ADA's Competitors and alternates

Top competitors of ADA include Fractal Analytics, EXL and Tredence. Here is the list of Top 10 competitors of ADA, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Fractal Analytics
Fractal Analytics
2000, New York City (United States), Public
Provider of enterprise artificial intelligence solutions across multiple industries
$685M
80/100
2nd
Logo for EXL
EXL
1999, New York City (United States), Public
Developer of enterprise data and artificial intelligence based operational solutions
$10M
75/100
3rd
Logo for Tredence
Tredence
2013, San Jose (United States), Series B
Provider of AI consulting, supply chain, and customer analytics services
$205M
72/100
4th
Logo for Iron Mountain
Iron Mountain
1951, Boston (United States), Public
Provider of data centers, records management, and digital business solutions
-
66/100
5th
Logo for Dentsu
Dentsu
1901, Tokyo (Japan), Public
Provider of integrated marketing, technology, and consulting services
-
66/100
6th
Logo for eClerx
eClerx
2000, Mumbai (India), Public
Provider of business processes, change management, analytics, and data-driven insights services
-
66/100
7th
Logo for Interpublic
Interpublic
1961, New York City (United States), Acquired
Advertising and marketing services company
-
65/100
8th
Logo for Inspira Enterprise
Inspira Enterprise
2008, Mumbai (India), Series B
Provider of cybersecurity, data analytics, and AI services
$26M
65/100
9th
Logo for S⁴Capital
S⁴Capital
2014, London (United Kingdom), Public
Provider of digital advertising and content marketing services
-
65/100
10th
Logo for Tinuiti
Tinuiti
2004, New York City (United States), Series A
Provider of digital marketing services
$31.4M
64/100
39th
Logo for ADA
ADA
2018, Singapore (Singapore), Series C
Data and AI Experience company, transforming commerce with data, AI and technology
$140M
58/100
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ADA's Latest cap tables and shareholding

Funds own 36.53% and Parent Entities (largest shareholder) own 63.47%.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Fund
36.53%
388M
6698224
2477328
4603461
4582607
4884851
2654288
9442656
2665656
2471083
6165640
8874155
1908659
1412032
6628520
2986089
9154917
Parent Entity
63.47%
674M
9732639
3496843
3939273
4750874
Total
100.00%
106Cr
5668300
1038697
4263303
9932214
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of ADA's Shareholding

ADA's Investments and acquisitions

ADA has not made any investments yet. ADA has made 5 acquisitions.
Here is the list of latest three $acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Jul 30, 2026
Acquisition
2004
San Francisco (United States)
Dec 17, 2024
Acquisition
2008
Oak Brook (United States)
Apr 06, 2023
Acquisition
2017
Bengaluru (India)
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News related to ADA

Media has covered ADA for a total of 3 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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