When was AdInMo founded?

AdInMo was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is AdInMo located?

AdInMo is headquartered in Edinburgh, United Kingdom. It is registered at 26 DUBLIN STREET,EDINBURGH,SCOTLAND,EH3 6NN.

Who is the current CEO of AdInMo?

Kristan Rivers of AdInMo. They have also founded 1 company.

Which legal entities is AdInMo associated with?

AdInMo is associated with ADINMO LTD.

How many employees does AdInMo have?

As of Aug 31, 2026, the latest employee count at AdInMo is 3.

Is AdInMo a funded company?

AdInMo is a funded company, having raised a total of $8.18M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 29, 2019.

How much is AdInMo worth?

The latest valuation of AdInMo is £***** as of Aug 31, 2023.

When was the latest funding round of AdInMo?

AdInMo's latest funding was a $***** Seed round on Aug 31, 2023, with participation from 0 investor. Its primary sector is Gaming Tech. Globally, the Gaming Tech sector has seen $606M in funding in 2026 to date.

Where does AdInMo rank among its competitors?

AdInMo ranks 7th amongst 75 active competitors, of which 15 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Super League, which secured $20M in Oct, 2025.

Who are the top competitors of AdInMo?

AdInMo's top competitors include Versus Systems, Super League and Anzu. Among them, Super League secured the most recent funding round in October, 2025.

AdInMo - 2026 Company Profile, Team, Funding, Competitors & Financials

AdInMo is a seed company based in Edinburgh (United Kingdom), founded in 2017 by Kristan Rivers. It operates as an In game advertising platform. AdInMo has raised $8.18M in funding from Sputnik ATX and Techstart Ventures, with a current valuation of £*****. The company has 75 active competitors, including 15 funded and 13 that have exited. Its top competitors include companies like Versus Systems, Super League and Anzu.

Company Details

In game advertising platform. It allows brands to engage with audiences by integrating image, audio, video, and rich media ads into the games. It includes a reporting feature that provides insights into the ad performance.

Website: adinmo.com
Social
Email ID: *****@adinmo.com
Registered Address: 26 DUBLIN STREET,EDINBURGH,SCOTLAND,EH3 6NN

Key Metrics

Founded Year

2017

Location

Edinburgh, United Kingdom

Stage

Seed

Total Funding

$8.18M in 5 rounds

Latest Funding Round

Seed, Aug 31, 2023, $*****

Post Money Valuation

£***** as on Aug 31, 2023

Investors

Sputnik ATX & 7 more

Ranked

7^th among 75 active competitors

Employee Count

3 as on Aug 31, 2026

Similar Companies

Versus Systems & 100 more

View AdInMo's full profile

AdInMo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
ADINMO LTD CIN: SC648449 , United Kingdom, Active	Nov 28, 2019	-	7 (As on Mar 31, 2024)

AdInMo has raised a total funding of $8.18M over 5 rounds. Its first funding round was on Jan 29, 2019. AdInMo has 8 institutional investors.

Here is the list of recent funding rounds of AdInMo:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 31, 2023	4544666	Seed	9637003	3331854	6615429	6668608
Mar 31, 2022	3215703	Seed	2744188	6739238	7110167	8847302
May 24, 2021	7298453	Seed	6067441	7646799	6581444	8248794

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View details of AdInMo's funding rounds and investors

The founders of AdInMo is Kristan Rivers. Kristan Rivers is the CEO of AdInMo.

Here are the details of AdInMo's key team members:

Kristan Rivers: CEO & Founder of AdInMo.

AdInMo's Board of Directors

AdInMo's board has 4 active members. Joanne Victoria Lacey and Kristan Rivers are part of team and Nicholas Michael Button-brown and Alex Carloss are independent board members.

Here is the list of AdInMo's board of directors:

Name	Type	Representing	Status	Duration
Kristan Rivers	Team	-	Current	6y 10m
nsjlxwj	Team	-	Current	6y 4m
Nicholas Michael Button-brown	Independent board member	-	Current	3y 8m
bcvilui	Independent board member	-	Current	2y 9m

View details of AdInMo's Founder profiles and Board Members

AdInMo's employee count trend

AdInMo has 3 employees as of Aug 26. Here is AdInMo's employee count trend over the years:

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Top competitors of AdInMo include Versus Systems, Super League and Anzu. Here is the list of Top 10 competitors of AdInMo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Versus Systems 1988, Los Angeles (United States), Public	Platform offering reward based advertising solution	-	Haywood, Canaccord Genuity Group & 4 others	61/100
2nd	Super League 2014, Santa Monica (United States), Public	Provider of networks of games, monetization tools and content channels	$34.6M	Nickelodeon, Napster & 11 others	58/100
3rd	Anzu 2017, Tel Aviv (Israel), Series B	Provider of in-game advertising solutions for advertisers and game developers	$83.5M	BITKRAFT Ventures, NBCUniversal & 20 others	58/100
4th	Gadsme 2020, Paris (France), Seed	Platform offering ad network software	$8M	Galaxy Interactive, Ubisoft	54/100
5th	Monetizr 2016, Atlanta (United States), Series A	Online in game advertising platform	$4.71M	Right Side Capital Management, Change Ventures ... & 14 others	53/100
6th	StreamLayer 2018, Chicago (United States), Series A	Video content management and monetization solutions provider	$15.3M	KB Partners, Las Vegas Sands & 1 others	51/100
7th	AdInMo 2017, Edinburgh (United Kingdom), Seed	In game advertising platform	$8.18M	Scottish Enterprise, Right Side Capital Management ... & 6 others	50/100
8th	Mobivity 2007, Chandler (United States), Acquired	Marketing tool for multi-channel restaurants	-	Talkot Capital	50/100
9th	Adverty 2016, Stockholm (Sweden), Public	Provider of in-game advertising platform connecting brands with gaming audiences	$570K	EIC Fund, Europa & 3 others	48/100
10th	GreedyGame Media 2013, Bengaluru (India), Seed	Provider of all in one solutions for all app growth and app monetization requirement	$1.27M	TLabs, Brand Capital & 18 others	46/100