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AdXpose - About the company

AdXpose is an acquired company based in Seattle (United States), founded in 2005. It operates as a Digital advertising quality and optimization. AdXpose has raised $13M in funding. The company has 35 active competitors, including 5 funded and 4 that have exited. Its top competitors include companies like DoubleVerify, Zefr and Vaudit.

Company Details

AdXpose earlier known as Mpire is an ad-verification and optimization company. It helps to verify, optimize and measure online display advertising. For advertisers, the tool tracks specifics like where ads land and how users interact with them. It was acquired by ComScore for $22M in 2011. ComScore has included the Adxpose technology into its Campaign Essentials product and combined its knowledge of website demographics and traffic to give advertisers better campaign measurement tools.
Key Metrics
Founded Year
2005
Location
Seattle, United States
Stage
Acquired
Total Funding
$13M in 2 rounds
Latest Funding Round
Investors
Ranked
Employee Count
4 as on Sep 30, 2026
Similar Companies
Exit Details
Acquired by Comscore (Aug 03, 2011)

AdXpose's acquisition details

AdXpose got acquired by Comscore on Aug 03, 2011 at an acquisition amount of $*****.
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AdXpose's funding and investors

AdXpose has raised a total funding of $13M over 2 rounds. Its first funding round was on Jun 11, 2008. Its latest funding round was a Series C round on Apr 04, 2011 for $*****. 1 investor participated in its latest round. AdXpose has 2 institutional investors.

Here is the list of recent funding rounds of AdXpose:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 04, 2011
3418579
Series C
5706453
7705483
6094190
8705645
Jun 11, 2008
9965282
Series B
6911601
8569171
4390030
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AdXpose's founders and board of directors

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AdXpose's employee count trend

AdXpose has 4 employees as of Sep 26. Here is AdXpose's employee count trend over the years:
Employee count trend for AdXpose
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AdXpose's Competitors and alternates

Top competitors of AdXpose include DoubleVerify, Zefr and Vaudit. Here is the list of Top 10 competitors of AdXpose, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for DoubleVerify
DoubleVerify
2008, New York City (United States), Acquired
Provider of media effectiveness platform utilising measurement data and dynamic optimisation
$396M
76/100
2nd
Logo for Zefr
Zefr
2009, Los Angeles (United States), Series B
Provider of AI-powered content classification and brand suitability solutions
$36.2M
64/100
3rd
Logo for Vaudit
Vaudit
2024, San Francisco (United States), Seed
Provider of AI-powered digital advertising audit and charge removal platform
$8.55M
47/100
4th
Logo for Adelaide
Adelaide
2020, New York City (United States), Seed
Provider of media quality measurement to improve advertising campaign performance
$8.4M
45/100
5th
Logo for Confiant
Confiant
2013, New York City (United States), Series A
Ad security and quality platform protecting against malicious online attacks
$4.1M
45/100
6th
Logo for Adloox
Adloox
2009, New York City (United States), Acquired
Platform offering ad verification software
-
-
38/100
7th
Logo for GeoEdge
GeoEdge
2010, Petah Tikva (Israel), Unfunded
Ad verification
-
-
38/100
8th
Logo for RealVu
RealVu
2002, New York City (United States), Series A
Viewable impression ad serving and reporting technology leader
$9.12M
-
34/100
9th
Logo for AdXpose
AdXpose
2005, Seattle (United States), Acquired
Digital advertising quality and optimization
$13M
33/100
10th
Logo for Meetrics
Meetrics
2008, Berlin (Germany), Acqui-Hired
Meetrics provides solutions in the ad verification business
-
32/100
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AdXpose's Investments and acquisitions

AdXpose has made no investments or acquisitions yet.

Reports related to AdXpose

Here is the latest report on AdXpose's sector:

News related to AdXpose

•
ComScore Picks Up Adxpose For $22 MillionTechCrunch+•Aug 03, 2011•Comscore, AdXpose
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