AdXpose - About the company
AdXpose is an acquired company based in Seattle (United States), founded in 2005. It operates as a Digital advertising quality and optimization. AdXpose has raised $13M in funding. The company has 35 active competitors, including 5 funded and 4 that have exited. Its top competitors include companies like DoubleVerify, Zefr and Vaudit.
Company Details
AdXpose earlier known as Mpire is an ad-verification and optimization company. It helps to verify, optimize and measure online display advertising. For advertisers, the tool tracks specifics like where ads land and how users interact with them. It was acquired by ComScore for $22M in 2011. ComScore has included the Adxpose technology into its Campaign Essentials product and combined its knowledge of website demographics and traffic to give advertisers better campaign measurement tools.
Key Metrics
Founded Year
2005
Location
Seattle, United States
Stage
Acquired
Total Funding
$13M in 2 rounds
Latest Funding Round
Ranked
9th among 35 active competitors
Employee Count
4 as on Sep 30, 2026
Similar Companies
Exit Details
Acquired by Comscore (Aug 03, 2011)
Legal entities associated with AdXpose
AdXpose is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
AdXpose, Inc. CIN: 45-0705355 , United States, Active | Jul 15, 2014 | - | - | - |
AdXpose's acquisition details
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AdXpose's funding and investors
AdXpose has raised a total funding of $13M over 2 rounds. Its first funding round was on Jun 11, 2008. Its latest funding round was a Series C round on Apr 04, 2011 for $*****. 1 investor participated in its latest round. AdXpose has 2 institutional investors.
Here is the list of recent funding rounds of AdXpose:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 04, 2011 | 3418579 | Series C | 5706453 | 7705483 | 6094190 | 8705645 |
Jun 11, 2008 | 9965282 | Series B | 6911601 | 8569171 | 4390030 |
View details of AdXpose's funding rounds and investors
AdXpose's founders and board of directors
Founder? Claim ProfileAdXpose's employee count trend
AdXpose has 4 employees as of Sep 26. Here is AdXpose's employee count trend over the years:
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AdXpose's Competitors and alternates
Top competitors of AdXpose include DoubleVerify, Zefr and Vaudit. Here is the list of Top 10 competitors of AdXpose, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | DoubleVerify 2008, New York City (United States), Acquired | Provider of media effectiveness platform utilising measurement data and dynamic optimisation | $396M | 76/100 | |
2nd | Zefr 2009, Los Angeles (United States), Series B | Provider of AI-powered content classification and brand suitability solutions | $36.2M | 64/100 | |
3rd | ![]() Vaudit 2024, San Francisco (United States), Seed | Provider of AI-powered digital advertising audit and charge removal platform | $8.55M | 47/100 | |
4th | Adelaide 2020, New York City (United States), Seed | Provider of media quality measurement to improve advertising campaign performance | $8.4M | 45/100 | |
5th | Confiant 2013, New York City (United States), Series A | Ad security and quality platform protecting against malicious online attacks | $4.1M | 45/100 | |
6th | Adloox 2009, New York City (United States), Acquired | Platform offering ad verification software | - | - | 38/100 |
7th | Ad verification | - | - | 38/100 | |
8th | RealVu 2002, New York City (United States), Series A | Viewable impression ad serving and reporting technology leader | $9.12M | - | 34/100 |
9th | AdXpose 2005, Seattle (United States), Acquired | Digital advertising quality and optimization | $13M | 33/100 | |
10th | Meetrics provides solutions in the ad verification business | - | 32/100 |
Looking for more details on AdXpose's competitors? Click here to see the top ones
AdXpose's Investments and acquisitions
AdXpose has made no investments or acquisitions yet.
Reports related to AdXpose
Here is the latest report on AdXpose's sector:
News related to AdXpose
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comScore to Acquire AdXpose, a Leader in Ad Verification, Optimization and Brand SafetyPR Newswire•Aug 03, 2011•Comscore, AdXpose
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