When was Adelaide founded?

Adelaide was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is Adelaide located?

Adelaide is headquartered in New York City, United States.

Who is the current CEO of Adelaide?

Marc Guldimann of Adelaide. They have also founded 1 company.

How many employees does Adelaide have?

As of Mar 31, 2026, the latest employee count at Adelaide is 178.

Is Adelaide a funded company?

Adelaide is a funded company, having raised a total of $8.4M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 07, 2022.

When was the latest funding round of Adelaide?

Adelaide's latest funding was a $***** Seed round on Jul 18, 2024, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $89.2M in funding in 2026 to date.

Where does Adelaide rank among its competitors?

Adelaide ranks 3rd amongst 25 active competitors, of which 5 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Vaudit, which secured $7.3M in Jul, 2025.

Who are the top competitors of Adelaide?

Adelaide's top competitors include DoubleVerify, Zefr and Confiant. Among them, Vaudit secured the most recent funding round in July, 2025.

Adelaide - 2026 Company Profile, Team, Funding & Competitors

Adelaide is a seed company based in New York City (United States), founded in 2020 by Marc Guldimann, Diane Decordova and Perry Papadopoulos. It operates as a Provider of media quality measurement to improve advertising campaign performance. Adelaide has raised $8.4M in funding from Human Ventures and AperiamVentures. The company has 25 active competitors, including 5 funded and 4 that have exited. Its top competitors include companies like DoubleVerify, Zefr and Confiant.

Company Details

Provider of media quality measurement to improve advertising campaign performance. It offers a metric that measures media quality across channels. The metric predicts a placement's ability to capture attention and drive business outcomes. The company provides a dashboard to view campaign health and analyze performance data. It allows for identification of opportunities to reallocate campaign traffic.

Website: www.adelaidemetrics.com/
Social
Email ID: *****@adelaidemetrics.com
Phone Number: +1 **********

Key Metrics

Founded Year

2020

Location

New York City, United States

Stage

Seed

Total Funding

$8.4M in 2 rounds

Latest Funding Round

Seed, Jul 18, 2024, $*****

Investors

Human Ventures & 5 more

Ranked

3^rd among 25 active competitors

Employee Count

178 as on Mar 31, 2026

Investment & Acquisitions

Rita

Similar Companies

DoubleVerify & 34 more

View Adelaide's full profile

Adelaide is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Adelaide Metrics Inc CIN: 1937524 , United States, Active	Dec 31, 2019	-	-	-
ADELAIDE METRICS INC. CIN: 5968710 , United States, Active	Mar 22, 2021	-	-	-

Adelaide has raised a total funding of $8.4M over 2 rounds. Its first funding round was on Jun 07, 2022. Its latest funding round was a Seed round on Jul 18, 2024 for $*****. 1 investor participated in its latest round. Adelaide has 6 institutional investors.

Here is the list of recent funding rounds of Adelaide:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 18, 2024	7236490	Seed	5759585	6969451	4171138	3922576
Jun 07, 2022	3360471	Seed	5800508	9511975	Human Ventures	8562356

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View details of Adelaide's funding rounds and investors

The founders of Adelaide are Marc Guldimann, Diane Decordova and Perry Papadopoulos. Marc Guldimann is the CEO of Adelaide.

Here are the details of Adelaide's key team members:

Marc Guldimann: Co-Founder & CEO of Adelaide and founder of 4 other companies, including Parsec, Adelaide and Sled.
Diane Decordova: Founder, COO, Board Member at Adelaide of Adelaide and founder of 1 other company.
Perry Papadopoulos: Co-Founder And Vice President Product of Adelaide.

View details of Adelaide's Founder profiles and Board Members

Adelaide's employee count trend

Adelaide has 178 employees as of Mar 26. Here is Adelaide's employee count trend over the years:

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Top competitors of Adelaide include DoubleVerify, Zefr and Confiant. Here is the list of Top 10 competitors of Adelaide, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	DoubleVerify 2008, New York City (United States), Public	Provider of media effectiveness platform utilising measurement data and dynamic optimisation	$396M	Tiger Global Management, IVP & 12 others	75/100
2nd	Zefr 2009, Los Angeles (United States), Series B	Provider of AI-powered content classification and brand suitability solutions	$36.2M	MK Capital, IVP & 10 others	62/100
3rd	Adelaide 2020, New York City (United States), Seed	Provider of media quality measurement to improve advertising campaign performance	$8.4M	AperiamVentures, Pitchdrive & 4 others	46/100
4th	Confiant 2013, New York City (United States), Series A	Ad security and quality platform protecting against malicious online attacks	$4.1M	Rubicon Venture Capital, Seed4Soft & 2 others	45/100
5th	GeoEdge 2010, Petah Tikva (Israel), Unfunded	Ad verification	-	-	37/100
6th	Vaudit 2024, San Francisco (United States), Seed	Provider of AI-powered digital advertising audit and charge removal platform	$8.55M	Mucker, Plug and Play Tech Center & 3 others	35/100
7th	Meetrics 2008, Berlin (Germany), Acqui-Hired	Meetrics provides solutions in the ad verification business	-	Yabeo, IBB Ventures & 9 others	34/100
8th	AdXpose 2005, Seattle (United States), Acquired	Digital advertising quality and optimization	$13M	Ignition Partners, DFJ	33/100
9th	RealVu 2002, New York City (United States), Series A	Viewable impression ad serving and reporting technology leader	$9.12M	-	32/100
10th	Veenome 2011, New York City (United States), Acqui-Hired	Real-time video viewability Intelligence	$3.42M	Robert H Smith School of Business, Ecosystem Ventures ... & 5 others	30/100