OneTag - About the company
OneTag is an acquired company based in Manhattan (United States), founded in 2015 by Daniel Pirchio and Arnaldo Resega. It operates as a Provider of ad network. The company has 1170 active competitors, including 64 funded and 119 that have exited. Its top competitors include companies like Verve, Captify and OpenWeb.
Company Details
Provider of ad network. The platform offers tools that streamlines operations between publishers and advertisers by providing DSP and SSP. It helps in the programmatic exchange of ad inventories across the network and fetches ad revenues for publishers, and optimizes ad campaigns for advertisers. It also connects with ad servers and DMPs.
- Website
- www.onetag.com/
- Email ID
- *****@onetag.com
- Registered Address
- 5TH FLOOR NORTH SIDE 7/10 CHANDOS STREET,CAVENDISH SQUARE,LONDON,UNITED KINGDOM,W1G 9DQ
Key Metrics
Founded Year
2015
Location
Manhattan, United States
Stage
Acquired
Ranked
10th among 1170 active competitors
Annual Revenue
£10M - £50M as on Dec 31, 2025
Employee Count
84 as on Aug 31, 2026
Investment & Acquisitions
Exit Details
Acquired by Wise Equity (Sep 14, 2022)
Legal entities associated with OneTag
OneTag is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ONET LIMITED CIN: 15802717 , United Kingdom, Active | Jun 25, 2024 | - | - | |
ONETAG LIMITED CIN: 9905190 , United Kingdom, Active | Dec 06, 2015 | £10M - £50M (As on Dec 31, 2025) | 11 (As on Dec 31, 2024) |
OneTag's acquisition details
OneTag got acquired by Wise Equity on Sep 14, 2022.
Click here to take a look at OneTag's acquisition in detail
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OneTag's funding and investors
OneTag has not raised any funding rounds yet.
OneTag's founders and board of directors
Founder? Claim ProfileThe founders of OneTag are Daniel Pirchio and Arnaldo Resega.
Here are the details of OneTag's key team members:
- Daniel Pirchio: Co-Founder of OneTag. Contact Info: 1 email address
- Arnaldo Resega: Co-Founder of OneTag. Contact Info: 1 email address
View details of OneTag's Founder profiles and Board Members
OneTag's employee count trend
OneTag has 84 employees as of Aug 26. Here is OneTag's employee count trend over the years:
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OneTag's Competitors and alternates
Top competitors of OneTag include Verve, Captify and OpenWeb. Here is the list of Top 10 competitors of OneTag, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Verve 2005, New York City (United States), Acquired | Provider of privacy first omni channel advertising platform | $263M | 72/100 | |
2nd |  Captify 2011, London (United Kingdom), Acquired | Online open web search intelligence platform in the advertising sector | $17M | 67/100 | |
3rd | OpenWeb 2012, New York City (United States), Series F | Provider of cross device ad network | $393M | 66/100 | |
4th | GumGum 2007, Santa Monica (United States), Series E | Advertisement management platform for businesses | $134M | 65/100 | |
5th |  Wunderkind 2010, New York City (United States), Acquired | Adnetwork and performance marketing platform | $156M | 63/100 | |
6th | MediaAlpha 2010, Redmond (United States), Public | Provider of ad network solutions | - | 63/100 | |
7th | Affinity 1996, San Francisco (United States), Acquired | AdTech solutions provider, pioneering new frontiers for publishers and advertisers | $60M | 59/100 | |
8th |  The Arena Group 2011, New York City (United States), Public | Platform offering ad network software | - | 58/100 | |
9th | _1576726997522.png?devicePixelRatio=2&height=30&width=30){kind=logo} EX.CO 2012, New York City (United States), Series C | Content management platform | $69.2M | 55/100 | |
10th |  OneTag 2015, Manhattan (United States), Acquired | Provider of ad network | - | - | 55/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on OneTag's competitors? Click here to see the top ones
OneTag's Investments and acquisitions
OneTag has acquired Aryel. OneTag has not made any investments as of now.Reports related to OneTag
Here is the latest report on OneTag's sector:
News related to OneTag
Media has covered OneTag for 1 event in last 1 year.
•
Onetag acquires Aryel to integrate interactive creative into its curation platformMobile Marketing Reads•Mar 02, 2026•OneTag, Aryel
•
Utiq Brings Deterministic Telco-powered Authentic Audiences To Onetag’s Smart Curation PlatformMarTech Series•Feb 17, 2025•OneTag, Utiq
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Dstillery Integrates with Onetag for AI-Powered Ad Targeting SolutionsPR Newswire•Aug 06, 2024•Dstillery, OneTag
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Multilocal integrates with Onetag to simplify access to high-quality inventoryMarTech Series•Apr 23, 2024•OneTag, Multilocal
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Wise Equity, acquisition of 55% of the capital of OneTag is underwayIlgiornaleditalia•Sep 14, 2022•Wise Equity, OneTag
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OneTag Grows US Team and Adds Robin Skrzypek On Global Business DevelopmentAiThority•Aug 27, 2021•OneTag
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OneTag Expands Into The US With Christian Baer as VP of SalesMarTech Series•Aug 18, 2021•OneTag, Opera Mediaworks
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