When was Amagi founded?

Amagi was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Where is Amagi located?

Amagi is headquartered in Bengaluru, India. It is registered at Raj Alkaa Park, Sy. No. 29/3 & 32/2, 4th floor, Kalena Agrahara Village, Begur Hobli, Bangalore, Bengaluru, Karnataka, India, 560076.

Who is the current CEO of Amagi?

Baskar Subramanian of Amagi. They have also founded 1 company and are angel investors in 3 startups.

Which legal entities is Amagi associated with?

Amagi is associated with AMAGI MEDIA LABS LIMITED and 4 others.

How many employees does Amagi have?

As of Apr 30, 2025, the latest employee count at Amagi is 749.

Is Amagi a funded company?

Amagi is a funded company, having raised a total of $264M across 9 funding rounds to date. The company's 1st funding round was a $3.05M Seed round, raised on Oct 08, 2009.

When was the latest funding round of Amagi?

Amagi's latest funding was a $100M Series F round on Nov 01, 2022, with participation from 7 investors. Its primary sector is Tech for Traditional Advertising. Globally, the Tech for Traditional Advertising sector has seen $74.2M in funding in 2026 to date.

What is the annual revenue of Amagi?

Annual revenue of Amagi is more than ₹1,000 Cr as on Mar 31, 2026

Is Amagi a Tech for Traditional Advertising company?

The primary sectors of Amagi are Tech for Traditional Advertising, OTT Video and Tech for Film & TV.

Where does Amagi rank among its competitors?

Amagi ranks 3rd amongst 387 active competitors, of which 43 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Vimeo, which secured $86.5M in Aug, 2023.

Who are the top competitors of Amagi?

Amagi's top competitors include Kaltura, LiveU and Vimeo. Among them, Vimeo secured the most recent funding round in August, 2023.

Amagi - 2026 Company Profile, Team, Funding, Competitors & Financials

Sectors and market segments that Amagi operate in

Amagi serves in the Media & Entertainment market segments.The primary business model of Amagi are:

Company Details

Provider of cloud-based solutions for broadcast, streaming, and CTV advertising. The company offers cloud modernization, streaming unification, and monetization services. It provides a platform for remote production, media management, and channel origination. The company also offers linear distribution, VOD distribution, and FAST distribution. Additional solutions include dynamic ad insertion, analytics, and managed services.

Website: www.amagi.com/
Social
Email ID: *****@amagi.com
Registered Address: Raj Alkaa Park, Sy. No. 29/3 & 32/2, 4th floor, Kalena Agrahara Village, Begur Hobli, Bangalore, Bengaluru, Karnataka, India, 560076

Key Metrics

Founded Year

2008

Location

Bengaluru, India

Stage

Public

Total Funding

$264M in 9 rounds

Latest Funding Round

Series F, Nov 01, 2022, $100M

Investors

Nadathur & 32 more

Ranked

3^rd among 387 active competitors

Annual Revenue

₹1,000+ Cr as on Mar 31, 2026

Employee Count

749 as on Apr 30, 2025

Investment & Acquisitions

Argoid & 1 more

Similar Companies

Kaltura & 509 more

Exit Details

Public

View Amagi's full profile

Amagi is associated with 5 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Amagi Eastern Europe d.o.o. CIN: 6798658785 , Croatia, Active	Apr 14, 2022	€1M - €10M (As on Dec 31, 2024)	-
AMAGI MEDIA LABS PTE. LIMITED CIN: 201811397C , Singapore, Active	Apr 03, 2018	-	-
AMAGI MEDIA LABS LIMITED CIN: L73100KA2008PLC045144 , India, Active	Feb 01, 2008	₹1,000+ Cr (As on Mar 31, 2026)	813 (As on Apr 01, 2026)
AMAGI MEDIA PRIVATE LTD CIN: 11718395 , United Kingdom, Active	Dec 10, 2018	-	22 (As on Mar 31, 2025)
AMAGI CORPORATION CIN: 4753067 , United States, Active	May 04, 2015	-	-	-

Amagi got listed on Jan 21, 2026.

Click here to take a look at Amagi's IPO in detail

Amagi has raised a total funding of $264M over 9 rounds. Its first funding round was on Oct 08, 2009. Its latest funding round was a Series F round on Nov 01, 2022 for $100M. 7 investors participated in its latest round. Amagi has 12 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of Amagi:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 01, 2022	$100M	Series F	$1.44B	17.7x	General Atlantic	Accel, Avataar Ventures, Nadathur, Premji Invest, Norwest, TK Kurien
Mar 16, 2022	$95M	Series E	$1B	16.0x	Accel	Avataar Ventures, Norwest, Norwest Venture Partners
Jan 24, 2018	Undisclosed	Series D	-	-	Premji Invest, Mayfield	-

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View details of Amagi's funding rounds and investors

The founders of Amagi are Baskar Subramanian, Srividhya Srinivasan and Srinivasan Karapattu Arunachalam. Baskar Subramanian is the CEO of Amagi.

Here are the details of Amagi's key team members:

Baskar Subramanian: Co-Founder & CEO & Managing Director of Amagi. They are also an angel investor in 3 startups and serve on the boards of 3 companies.
Contact Info: 1 email address and 1 phone number
Srividhya Srinivasan: Co-Founder of Amagi. They serve on the boards of 2 companies.
Srinivasan Karapattu Arunachalam: Co-Founder & CRO of Amagi.
Contact Info: 1 email address

Amagi's Board of Directors

Amagi's board has 5 active members. Baskar Subramanian, Shekhar Kirani Hanumanthasetty, Srividhya Srinivasan, Sandesh Kaveripatnam and Nishant Kanuru Rao are part of team.

Here is the list of Amagi's board of directors:

Name	Type	Representing	Status	Duration
Baskar Subramanian	Team	-	Current	9y 6m
Srividhya Srinivasan	Team	-	Current	9y 6m
Shekhar Kirani Hanumanthasetty	Investor	Accel	Current	4y 9m
Sandesh Kaveripatnam	Investor	-	Current	2y 4m
Nishant Kanuru Rao	Investor	Avataar Ventures	Current	4y 9m

View details of Amagi's Founder profiles and Board Members

Amagi's employee count trend

Amagi has 749 employees as of Apr 25. Here is Amagi's employee count trend over the years:

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Top competitors of Amagi include Kaltura, LiveU and Vimeo. Here is the list of Top 10 competitors of Amagi, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kaltura 2006, New York City (United States), Public	Provider of video solutions for webinars, events, hubs, and virtual classrooms	$145M	Goldman Sachs Investment Partners, ORIX & 16 others	78/100
2nd	LiveU 2006, Kfar Saba (Israel), Acquired	Live video transmission solutions provider	$50M	Viola Group, Canaan Partners Israel & 10 others	75/100
3rd	Amagi 2008, Bengaluru (India), Public	Provider of cloud-based solutions for broadcast, streaming, and CTV advertising	$264M	Premji Invest, Mayfield & 31 others	75/100
4th	Vimeo 2004, New York City (United States), Acquired	Provider of video hosting, creation, management, and streaming platform services	$450M	GIC, Bold Capital Partners & 9 others	70/100
5th	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Western Alliance Bank, Scheuermann Investment ... & 21 others	70/100
6th	Telestream 1998, Nevada City (United States), Acquired	Live and on-demand video streaming solutions provider	$59.3M	Ares Capital Corporation, Hallador & 4 others	68/100
7th	Harmonic 1988, San Francisco (United States), Public	Provider of virtualized broadband and video streaming solutions for media companies	-	Herald Investment Management, USVP & 6 others	68/100
8th	IRIS.TV 2012, Los Angeles (United States), Acquired	Online video recommendation platform provider	$25M	Intel Capital, Mirae Asset & 20 others	68/100
9th	Imagine Communications 2005, San Diego (United States), Acquired	Provider of digital video processing and edge multiplexing solutions	$34.2M	Columbia Capital, Viola Group & 2 others	67/100
10th	Quickplay 2004, Toronto (Canada), Acquired	Distribution of multi-screen video to IP-connected devices solutions provider	$84.6M	Ventures West, Stifel & 7 others	66/100

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Founders own 2.37%, Funds (largest shareholder) own 95.56%, Angels own 0.08% and Other People own 0.08%. The net worth of Amagi's founders is INR 41.9Cr as of Dec 15, 2022.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	2.37%	41.9Cr	61	87	81	92
Srividhya Srinivasan	0	0	0	0	0	0
Baskar Subramanian	0	0	0	0	0	0
Srinivasan Karapattu Arunachalam	0	0	0	0	0	0
Fund	95.56%	1,690Cr	8493438	3715338	8375778	2963843
General Atlantic	1725518	8861982	8055219	3199367	1309633	5320392
Accel	7301881	2015382	8897009	2113758	3729830	8080095
Norwest Venture Partners	5952791	3846977	6589167	1435321	2822665	5970496
Avataar Ventures	7606	6406	2724	9183	4763	5409
Premji Invest	851	716	876	576	985	986
Nadathur	0	0	0	0	0	0
Mayfield	0	0	0	0	0	0
Emerald Media	0	0	0	0	0	0
Angel	0.08%	1.43Cr	0	0	0	0
TK Kurien	0	0	0	0	0	0
Other People	0.08%	1.38Cr	0	0	0	0
ESOP Pool	1.91%	33.8Cr	5	4	4	8
Total	100.00%	1,770Cr	9312818	1419476	4857021	7759717