When was Applovin founded?

Applovin was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Applovin located?

Applovin is headquartered in San Francisco, United States.

Who is the current CEO of Applovin?

Adam Foroughi of Applovin. They have also founded 2 companies and are angel investors in 3 startups.

How many employees does Applovin have?

As of Sep 30, 2026, the latest employee count at Applovin is 532.

Is Applovin a funded company?

Applovin is a funded company, having raised a total of $1.72B across 6 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on 2012.

When was the latest funding round of Applovin?

Applovin's latest funding was a $1.18B Series E round on Aug 21, 2018, with participation from 1 investor.

What is the annual revenue of Applovin?

Annual revenue of Applovin is more than $1B as on Dec 31, 2025

Is Applovin a MarketingTech company?

The primary sector of Applovin is MarketingTech.

Where does Applovin rank among its competitors?

Applovin ranks 1st amongst 171 active competitors, of which 11 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Plotline, which secured $2.6M in May, 2024.

Who are the top competitors of Applovin?

Applovin's top competitors include Start.io, ironSource and Remerge. Among them, Plotline secured the most recent funding round in May, 2024.

Applovin - 2026 Company Profile, Team, Funding, Competitors & Financials

Applovin is a public company based in San Francisco (United States), founded in 2012 by Adam Foroughi. It operates as a Mobile marketing platform for attribution and user acquisition. Applovin has raised $1.72B in funding from investors like Streamlined Ventures, KKR and Webb Investment Network. The company has 171 active competitors, including 11 funded and 8 that have exited. Its top competitors include companies like Start.io, ironSource and Remerge.

Company Details

Mobile marketing platform for attribution, targeting, and user acquisition. It provides a platform for marketers to track consumers across different mobile devices and automates the buying process. It delivers attribution, targeting, and user acquisition to brands, by providing personalized targeting and retargeting to users across apps. It combines known shopping behavior with data insights from customers interactions across screens smartphones, tablets, and computers.

Website: applovin.com/en
Social

Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Public

Total Funding

$1.72B in 6 rounds

Latest Funding Round

Series E, Aug 21, 2018, $1.18B

Investors

Streamlined Ventures & 19 more

Ranked

1^st among 171 active competitors

Annual Revenue

$1B+ as on Dec 31, 2025

Employee Count

532 as on Sep 30, 2026

Investment & Acquisitions

Flip & 14 more

Similar Companies

Start.io & 248 more

Exit Details

Public

View Applovin's full profile

Applovin is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
APPLOVIN (SINGAPORE) PTE. LTD. UEN: 202315459Z , Singapore, Active	Apr 21, 2023	-	-
APPLOVIN CORP CIN: 1751008 , United States, Active	Jul 17, 2011	$1B+ (As on Dec 31, 2025)	-	-
APPLOVIN CORPORATION CIN: 453264542 , Belgium, Active	Jul 17, 2011	-	627 (As on Dec 31, 2020)	-

Applovin got listed on Apr 15, 2021.

Click here to take a look at Applovin's IPO in detail

Applovin has raised a total funding of $1.72B over 6 rounds. Its first funding round was on 2012. Its latest funding round was a Series E round on Aug 21, 2018 for $1.18B. 1 investor participated in its latest round. Applovin has 18 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Applovin:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 21, 2018	$1.18B	Series E	-	-	Orient Securities Asset Management	-
Jul 17, 2018	$400M	Series D	$2B	-	KKR	Nimble Ventures
Nov 22, 2017	$981M	Conventional Debt	-	-	-	Orient Capital

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View details of Applovin's funding rounds and investors

The founders of Applovin is Adam Foroughi. Adam Foroughi is the CEO of Applovin.

Here are the details of Applovin's key team members:

Adam Foroughi: Co-Founder & CEO of Applovin and founder of 1 other company. They are also an angel investor in 3 startups.

View details of Applovin's Founder profiles and Board Members

Applovin's employee count trend

Applovin has 532 employees as of Sep 26. Here is Applovin's employee count trend over the years:

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Top competitors of Applovin include Start.io, ironSource and Remerge. Here is the list of Top 10 competitors of Applovin, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Applovin 2012, San Francisco (United States), Public	Mobile marketing platform for attribution and user acquisition	$1.72B	HTIF, De Anda Capital & 18 others	78/100
2nd	Start.io 2010, New York City (United States), Series A	Provider of a platform for mobile advertising and audience monetization	$4.3M	Scale Up Venture Capital, Hercules Capital ... & 4 others	70/100
3rd	ironSource 2010, Tel Aviv (Israel), Acquired	Online application monetization platform for developers	$530M	Morgan Stanley, J P Morgan & 8 others	57/100
4th	Remerge 2014, Berlin (Germany), Series A	Provider of programmatic advertising solutions for mobile app user engagement	$4M	Point Nine, Rheingau Founders & 6 others	46/100
5th	ComDesconto Group 2018, Bela Vista do Paraiso (Brazil), Unfunded	Mobile app based customer engagement platform	-	-	45/100
6th	Plotline 2021, Salt Lake City (United States), Seed	No-code platform for building in-app experiences to improve customer engagement	$2.6M	Elevation Capital	43/100
7th	Madduck 2018, Istanbul (Turkey), Funding Raised	Platform offering mobile marketing solutions	-	Pak Ventures	42/100
8th	Ontopo 2013, Vienna (Austria), Unfunded	Platform offering software for app marketing	-	-	42/100
9th	App Trove Solutions 2013, Dover (United Kingdom), Unfunded	Provider of a platform for mobile marketing measurement and analytics	-	-	42/100
10th	Jampp 2011, Buenos Aires (Argentina), Acquired	Mobile app marketing platform	$7M	NXTP Labs, Highland Europe & 4 others	41/100

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Applovin has made 7 investments in companies including Flip and Rove. Applovin has also acquired 8 companies including Wordle and Wurl.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 02, 2024	Investments	Flip	2019	El Segundo (United States)
May 04, 2022	Acquisition	Wordle	1983	Burlington (United States)
Feb 28, 2022	Acquisition	Wurl	2010	Palo Alto (United States)