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ironSource - About the company

ironSource is an acquired company based in Tel Aviv (Israel), founded in 2010 by Tamir Carmi, Tomer Bar Zeev and Arnon Harish. It operates as an Online application monetization platform for developers. ironSource has raised $530M in funding from investors like Morgan Stanley, J P Morgan and CVC. The company has 272 active competitors, including 19 funded and 14 that have exited. Its top competitors include companies like Applovin, Start.io and Schematic.

Company Details

Online application monetization platform for developers. The platform provides an SDK that enables users to develop applications, and acquire users. It includes an in app bidding engine that connects users with bidding networks. It provides optimization, and reporting tools to manage the monetization. The features of the product include ROI campaign management, advertisement mediation, performance optimization, device experience creation and management, reporting and insights. It offers analytical tools to understand application performance.
Website
is.com
Social
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Part Of
Key Metrics
Founded Year
2010
Location
Tel Aviv, Israel
Stage
Acquired
Total Funding
$530M in 2 rounds
Latest Funding Round
Ranked
Employee Count
65 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Unity (Jul 13, 2022)

ironSource's acquisition details

ironSource got acquired by Unity on Jul 13, 2022.
Click here to take a look at ironSource's acquisition in detail
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ironSource's funding and investors

ironSource has raised a total funding of $530M over 2 rounds. Its first funding round was on Aug 11, 2014. Its latest funding round was a PE round on Oct 03, 2019 for $*****. 1 investor participated in its latest round. ironSource has 10 institutional investors.

Here is the list of recent funding rounds of ironSource:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 03, 2019
7096277
PE
9001407
4444858
3401202
6514982
Aug 11, 2014
3011140
Series D
6561995
6098603
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ironSource's founders and board of directors

Founder? Claim Profile
The founders of ironSource are Tamir Carmi, Tomer Bar Zeev and Arnon Harish. Tomer Bar Zeev is the CEO of ironSource.
Here are the details of ironSource's key team members:

ironSource's employee count trend

ironSource has 65 employees as of Sep 26. Here is ironSource's employee count trend over the years:
Employee count trend for ironSource
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ironSource's Competitors and alternates

Top competitors of ironSource include Applovin, Start.io and Schematic. Here is the list of Top 10 competitors of ironSource, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Applovin
Applovin
2012, San Francisco (United States), Public
Mobile marketing platform for attribution and user acquisition
$1.72B
78/100
2nd
Logo for Start.io
Start.io
2010, New York City (United States), Series A
Provider of a platform for mobile advertising and audience monetization
$4.3M
69/100
3rd
Logo for ironSource
ironSource
2010, Tel Aviv (Israel), Acquired
Online application monetization platform for developers
$530M
58/100
4th
Logo for Schematic
Schematic
2023, Atlanta (United States), Series A
Feature management platform for businesses
$15.7M
53/100
5th
Logo for Button
Button
2014, New York City (United States), Acquired
Provider of a platform optimizing mobile taps for increased revenue
$67.3M
53/100
6th
Logo for ComDesconto Group
ComDesconto Group
2018, Bela Vista do Paraiso (Brazil), Unfunded
Mobile app based customer engagement platform
-
-
46/100
7th
Logo for Plotline
Plotline
2021, Salt Lake City (United States), Seed
No-code platform for building in-app experiences to improve customer engagement
$2.6M
46/100
8th
Logo for Jet Media Network
Jet Media Network
2020, London (United Kingdom), Seed
Provider of advertisement monetization and network
$2.5M
45/100
9th
Logo for Ontopo
Ontopo
2013, Vienna (Austria), Unfunded
Platform offering software for app marketing
-
-
44/100
10th
Logo for Jampp
Jampp
2011, Buenos Aires (Argentina), Acquired
Mobile app marketing platform
$7M
44/100
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Looking for more details on ironSource's competitors? Click here to see the top ones

ironSource's Investments and acquisitions

ironSource has not made any investments yet. ironSource has made 7 acquisitions.
Here is the list of latest three $acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Oct 25, 2021
Acquisition
2010
Ramat Gan (Israel)
Oct 14, 2021
Acquisition
2007
San Francisco (United States)
Jan 11, 2021
Acquisition
2012
Tel Aviv (Israel)
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See all acquisitions by ironSource

Reports related to ironSource

Here is the latest report on ironSource's sector:

News related to ironSource

lockFilter this list
•
Unity restructure continues as CMO set to exit firmPocket Gamer•Jun 21, 2024•Unity, ironSource
•
Unity and IronSource’s $4.4B merger is now completeTechCrunch+•Nov 07, 2022•Unity, ironSource, Unity
•
IronSource expands Samsung partnershipZawya•Nov 03, 2022•ironSource, Samsung
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