ironSource - About the company
ironSource is an acquired company based in Tel Aviv (Israel), founded in 2010 by Tamir Carmi, Tomer Bar Zeev and Arnon Harish. It operates as an Online application monetization platform for developers. ironSource has raised $530M in funding from investors like Morgan Stanley, J P Morgan and CVC. The company has 180 active competitors, including 19 funded and 13 that have exited. Its top competitors include companies like Applovin, Start.io and Button.
Company Details
Online application monetization platform for developers. The platform provides an SDK that enables users to develop applications, and acquire users. It includes an in app bidding engine that connects users with bidding networks. It provides optimization, and reporting tools to manage the monetization. The features of the product include ROI campaign management, advertisement mediation, performance optimization, device experience creation and management, reporting and insights. It offers analytical tools to understand application performance.
- Website
- is.com
- Social
Key Metrics
Founded Year
2010
Location
Tel Aviv, Israel
Stage
Acquired
Total Funding
$530M in 2 rounds
Latest Funding Round
Investors
Ranked
4th among 180 active competitors
Employee Count
66 as on Feb 28, 2026
Exit Details
Acquired by Unity (Jul 13, 2022)
Legal entities associated with ironSource
ironSource is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Ironsource Ltd CIN: 514643626 , Israel, Active | Jul 16, 2011 | - | - | - |
ironSource's acquisition details
ironSource got acquired by Unity on Jul 13, 2022.
Click here to take a look at ironSource's acquisition in detail
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ironSource's funding and investors
ironSource has raised a total funding of $530M over 2 rounds. Its first funding round was on Aug 11, 2014. Its latest funding round was a PE round on Oct 03, 2019 for $*****. 1 investor participated in its latest round. ironSource has 9 institutional investors.
Here is the list of recent funding rounds of ironSource:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 03, 2019 | 6724162 | PE | 8146579 | 3783865 | 9369883 | 5643194 |
Aug 11, 2014 | 1508900 | Series D | 4874939 | 2146706 |
Access funding benchmarks and valuations. Sign up today!View details of ironSource's funding rounds and investors
ironSource's founders and board of directors
Founder? Claim ProfileThe founders of ironSource are Tamir Carmi, Tomer Bar Zeev and Arnon Harish. Tomer Bar Zeev is the CEO of ironSource.
Here are the details of ironSource's key team members:
- Tamir Carmi: Co-Founder of ironSource and founder of 1 other company. They are also an angel investor in 1 startup.
- Tomer Bar Zeev: Co-Founder & CEO of ironSource. Contact Info: 1 email address
- Arnon Harish: Co-Founder of ironSource.
View details of ironSource's Founder profiles and Board Members
ironSource's employee count trend
ironSource has 66 employees as of Feb 26. Here is ironSource's employee count trend over the years:
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ironSource's Competitors and alternates
Top competitors of ironSource include Applovin, Start.io and Button. Here is the list of Top 10 competitors of ironSource, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Applovin 2012, San Francisco (United States), Public | Mobile marketing platform for attribution and user acquisition | $1.72B | 83/100 | |
2nd |  Start.io 2010, New York City (United States), Series A | Provider of a platform for mobile advertising and audience monetization | $4.3M | 62/100 | |
3rd | Button 2014, New York City (United States), Acquired | Provider of a platform optimizing mobile taps for increased revenue | $67.3M | 61/100 | |
4th | ironSource 2010, Tel Aviv (Israel), Acquired | Online application monetization platform for developers | $530M | 56/100 | |
5th |  ContextSDK 2023, Vienna (Austria), Seed | App monetization platform for developers | $4M | 54/100 | |
6th | Provider of programmatic advertising solutions for mobile app user engagement | $4M | 51/100 | ||
7th | ComDesconto Group 2018, Bela Vista do Paraiso (Brazil), Unfunded | Mobile app based customer engagement platform | - | - | 45/100 |
8th | Naviga 2018, Bloomington (United States), Seed | Content engagement and advertising platform | $1.47M | 42/100 | |
9th | Platform offering software for app marketing | - | - | 41/100 | |
10th |  Schematic 2023, Atlanta (United States), Seed | Feature management platform for businesses | $8.3M | 41/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on ironSource's competitors? Click here to see the top ones
ironSource's Investments and acquisitions
ironSource has not made any investments yet. ironSource has made 8 acquisitions.Here is the list of latest three $acquisitions:
Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 25, 2021 | Acquisition | 2010 | Ramat Gan (Israel) | |
Oct 14, 2021 | Acquisition | 2007 | San Francisco (United States) | |
Jan 11, 2021 | Acquisition | 2012 | Tel Aviv (Israel) |
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News related to ironSource
Filter this list•
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Indonesian embedded fintech Luna raises fresh fundsFinextra•Oct 12, 2023•ironSource, 1982 Ventures, Century Oak Ventures, Seedstars and 1 other
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Unity and IronSource’s $4.4B merger is now completeTechCrunch+•Nov 07, 2022•Unity, ironSource, Unity
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ironSource and Sensor Tower Partner to Unlock Growth for App MarketersACROFAN•Nov 03, 2022•ironSource, SensorTower
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IronSource helps game devs improve user acquisition with new toolVentureBeat•Oct 03, 2022•ironSource
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