When was Aptology founded?

Aptology was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Where is Aptology located?

Aptology is headquartered in San Francisco, United States.

How many employees does Aptology have?

As of May 31, 2026, the latest employee count at Aptology is 2.

Is Aptology a funded company?

Aptology is a funded company, having raised a total of $9.93M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 24, 2019.

When was the latest funding round of Aptology?

Aptology's latest funding was a $***** Series A round on Jul 31, 2020, with participation from 0 investor.

Where does Aptology rank among its competitors?

Aptology ranks 22nd amongst 114 active competitors, of which 14 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Linen, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of Aptology?

Aptology's top competitors include Xactly, Amalia and Atrium. Among them, Linen secured the most recent funding round in October, 2025.

Aptology - 2026 Company Profile, Team, Funding & Competitors

Aptology is an acqui-hired company based in San Francisco (United States), founded in 2015 by William Walsh and Suchi Pathak. It operates as an AI-based sales rep performance measurement solution. Aptology has raised $9.93M in funding from Zetta Venture Partners. The company has 114 active competitors, including 14 funded and 8 that have exited. Its top competitors include companies like Xactly, Amalia and Atrium.

Company Details

Aptology is a sales performance management solution. It follows a data-driven approach to measuring performance and uses machine learning algorithms to assess a rep. It takes into consideration various factors for measurement, including personality, emotional intelligence, and behaviour. Candidate performance data is accessible to managers via the platform. The data maps the strengths and weaknesses of a sales rep, to mitigate future loss.

Website: aptology.com
Social
Email ID: *****@aptology.com
Phone Number: +1 **********

Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$9.93M in 2 rounds

Latest Funding Round

Series A, Jul 31, 2020, $*****

Investors

Zetta Venture Partners & 3 more

Ranked

22^nd among 114 active competitors

Employee Count

2 as on May 31, 2026

Similar Companies

Xactly & 132 more

View Aptology's full profile

Aptology has raised a total funding of $9.93M over 2 rounds. Its first funding round was on Apr 24, 2019. Aptology has 4 institutional investors.

Here is the list of recent funding rounds of Aptology:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 31, 2020	6518065	Series A	2999045	8673806	6267309	6239958
Apr 24, 2019	8748304	Series A	5269980	2350671	Zetta Venture Partners	Core Capital Partners & 2 more

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View details of Aptology's funding rounds and investors

The founders of Aptology are William Walsh and Suchi Pathak.

Here are the details of Aptology's key team members:

William Walsh: Founder, President & CEO of Aptology. They serve on the board of 1 company.
Suchi Pathak: Co-Founder, Chief Psychologist & SVP, Research of Aptology.

View details of Aptology's Founder profiles and Board Members

Aptology's employee count trend

Aptology has 2 employees as of May 26. Here is Aptology's employee count trend over the years:

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Top competitors of Aptology include Xactly, Amalia and Atrium. Here is the list of Top 10 competitors of Aptology, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Xactly 2005, San Jose (United States), Acquired	Platform offering sales performance management software for enterprises	$78.5M	Bridgescale, Cheyenne Capital & 16 others	73/100
2nd	Amalia 2019, Lille (France), Acquired	Cloud-based performance management solutions provider	$4.32M	Id4 ventures, Super Capital & 3 others	58/100
3rd	Atrium 2016, San Francisco (United States), Series A	Platform offering workforce analytics solution	$33.5M	Craft Ventures, Bullpen Capital & 3 others	53/100
4th	Rallyware 2012, San Francisco (United States), Series A	Platform for onboarding, training, and engaging employees	$22.7M	PeakSpan Capital, Digital Future & 11 others	52/100
5th	Prodoscore 2016, Irvine (United States), Series A	AI based employee productivity tracking tool	$3M	PSG & 1 others	51/100
6th	SetSail 2018, San Mateo (United States), Series A	AI-based sales incentive management solution	$37M	Wing Venture Capital, Insight Partners & 3 others	48/100
7th	Linen 2016, San Francisco (United States), Seed	Cloud-based sales crediting and hierarchy management solutions	$926K	-	44/100
8th	Xtiva 1998, Rockville Centre (United States), Acquired	Provider of performance management solutions via incentive management	$10M	Recurring Capital Partners, Accel-KKR	40/100
9th	VoloMetrix 2011, Seattle (United States), Acqui-Hired	People analytics solution for the enterprise	$17M	Shasta Ventures, Split Rock Partners & 1 others	39/100
10th	OneUp 2015, Birmingham (United Kingdom), Seed	Cloud based performance management tool for sales teams	$3.88M	Mercia, Midlands Engine Investment Fund	38/100
22nd	Aptology 2015, San Francisco (United States), Acqui-Hired	AI-based sales rep performance measurement solution	$9.93M	WestWave Capital, Zetta Venture Partners & 2 others	29/100