When was Arbitron founded?

Arbitron was founded in 1949 and raised its 1st funding round 60 years after it was founded.

Where is Arbitron located?

Arbitron is headquartered in Columbia, United States.

How many employees does Arbitron have?

As of Sep 30, 2026, the latest employee count at Arbitron is 47.

Is Arbitron a funded company?

Arbitron is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on May 2009.

How much is Arbitron worth?

The last known valuation of Arbitron was $***** as of Dec 17, 2012.

When was the latest funding round of Arbitron?

Arbitron's latest funding was a $***** Series B round on May 2009, with participation from 1 investor. Its primary sector is Data as a Service. In United States, the Data as a Service sector has seen $893M in funding in 2026 to date.

What is the annual revenue of Arbitron?

Annual revenue of Arbitron is between $100M and $500M as on Dec 31, 2012

Where does Arbitron rank among its competitors?

Arbitron ranks 9th amongst 46 active competitors, of which 8 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was aqfer, which secured $11M in Nov, 2021.

Who are the top competitors of Arbitron?

Arbitron's top competitors include Nielsen, The Data Appeal Company and Captify. Among them, aqfer secured the most recent funding round in November, 2021.

Arbitron - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Arbitron an acquired company?

Arbitron got acquired by Nielsen on Dec 17, 2012.

Arbitron is an acquired company based in Columbia (United States), founded in 1949 by Etienne Van Tonder. It operates as an International media and marketing research firm. Arbitron has raised an undisclosed amount in funding from TRA Global, with last known valuation of $*****. The company has 46 active competitors, including 8 funded and 13 that have exited. Its top competitors include companies like Nielsen, The Data Appeal Company and Captify.

Company Details

Arbitron is an international media and marketing research firm that serves radio, television, cable, mobile industries and advertising agencies. Its 'Portable People Meter' technology tracks viewers watching over television, smart phones, radio, PC's and tablets. It has the largest data on the US's radio listeners. It was acquired by Nielsen in 2013 in a $1.26 Billion deal. It was re-branded as Nielsen Audio, and the companies are looking to achieve synergies of $20 Million and generate a combined revenue of $6 Billion.

Website: arbitron.com
Social

Key Metrics

Founded Year

1949

Location

Columbia, United States

Stage

Acquired

Latest Funding Round

Series B, May 2009, $*****

Last Known Valuation

$***** as on Dec 17, 2012

Investors

TRA Global

Ranked

9^th among 46 active competitors

Annual Revenue

$100M - $500M as on Dec 31, 2012

Employee Count

47 as on Sep 30, 2026

Investment & Acquisitions

Zokem & 2 more

Similar Companies

Nielsen & 56 more

Exit Details

Acquired by Nielsen (Dec 17, 2012)

View Arbitron's full profile

Arbitron is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Arbitron Inc CIN: 109758 , United States, Active		$100M - $500M (As on Dec 31, 2012)	-	-
Arbitron Inc CIN: 52-0278528 , United States, Active	Dec 31, 1948	-	-	-

Arbitron got acquired by Nielsen on Dec 17, 2012 at an acquisition amount of $*****.

Click here to take a look at Arbitron's acquisition in detail

Arbitron has raised funding over 1 round. Its latest funding round was a Series B round on May 2009 for $*****. 1 investor participated in its latest round. Arbitron has 1 institutional investor.

Here is the list of recent funding rounds of Arbitron:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 2009	9455754	Series B	5890923	1241896	8289345	6963390

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View details of Arbitron's funding rounds and investors

The founders of Arbitron is Etienne Van Tonder.

Here are the details of Arbitron's key team members:

Etienne Van Tonder: Founder | Director of Arbitron.
William T. Kerr: ex-CEO of Arbitron.

View details of Arbitron's Founder profiles and Board Members

Arbitron's employee count trend

Arbitron has 47 employees as of Sep 26. Here is Arbitron's employee count trend over the years:

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Top competitors of Arbitron include Nielsen, The Data Appeal Company and Captify. Here is the list of Top 10 competitors of Arbitron, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nielsen 1923, United States, Acquired	Provider of audience measurement, data, and insights for media industries	-	Ardian, Greyrock Investments & 10 others	79/100
2nd	The Data Appeal Company 2013, Florence (Italy), Acquired	AI-based location, customer feedback, and behavioral intelligence and analytics solution for enterprises	$4.65M	H-FARM, Indaco Venture Partners & 5 others	59/100
3rd	Captify 2011, London (United Kingdom), Acquired	Online open web search intelligence platform in the advertising sector	$17M	Smedvig Capital, Accel-KKR & 4 others	58/100
4th	RealityMine 2012, Manchester (United Kingdom), Series B	Platform offering market research tool to generate consumer insights through opt-in data collection	$20.7M	GP Bullhound, Northwest Fund & 15 others	56/100
5th	BIScience 2009, Tel Aviv (Israel), Series A	Provider of ad analytics solution	$12.5M	WPP, SIB Investment Group & 5 others	52/100
6th	Sagacity 2005, London (United Kingdom), Acquired	Data platform and data management solutions for analytics	-	-	47/100
7th	aqfer 2016, New York City (United States), Series A	Provider of customer data platform	$11M	Resolve Growth Partners, Start Smart Labs	46/100
8th	Spate 2018, New York City (United States), Seed	Provider of web data analytics software to understand consumer behavior	$1.92M	Initialized Capital, Kima Ventures & 3 others	46/100
9th	Arbitron 1949, Columbia (United States), Acquired	International media and marketing research firm	-	TRA Global	45/100
10th	Datarista 2015, Providence (United States), Acquired	Platform connecting businesses and sales and marketing data providers	$3.73M	Slater Technology Fund, JKS Ventures	44/100

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Arbitron has made 1 investment in TRA Global and acquired Zokem and Integrated Media Measurement.

Here is the list of these investments and acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jul 28, 2011	Acquisition	Zokem	2009	Espoo (Finland)
Jun 21, 2010	Acquisition	Integrated Media Measurement	2005	San Mateo (United States)
May 07, 2009	Investments	TRA Global	2007	New York City (United States)