RealityMine - About the company
RealityMine is a series B company based in Manchester (United Kingdom), founded in 2012 by Rolfe William Swinton and Garry Partington. It operates as a Platform offering market research tool to generate consumer insights through opt-in data collection. RealityMine has raised $20.7M in funding from investors like GP Bullhound, Northwest Fund and Kennet Partners, with a current valuation of $*****. The company has 574 active competitors, including 137 funded and 75 that have exited. Its top competitors include companies like EDO, SPINS and Funnel.
Company Details
Platform offering market research tool to generate consumer insights through opt-in data collection. It provides moment survey tools to quantify the context of consumers’ daily lives and media consumption behaviors. Its solutions assists businesses in understanding consumer behavior and generating insights.
- Website
- www.realitymine.com/
- Social
Key Metrics
Founded Year
2012
Location
Manchester, United Kingdom
Stage
Series B
Total Funding
$20.7M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 11, 2015
Investors
Ranked
21st among 574 active competitors
Employee Count
89 as on May 31, 2026
Legal entities associated with RealityMine
RealityMine is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Realitymine Limited CIN: 7920936 , Germany, Active | - | 55 (As on Dec 31, 2021) |
Sign up to download RealityMine's company profile
RealityMine's funding and investors
RealityMine has raised a total funding of $20.7M over 3 rounds. Its first funding round was on Jul 23, 2013. Its latest funding round was a Series B round on Dec 11, 2015 for $*****. 2 investors participated in its latest round. RealityMine has 8 institutional investors and 9 angel investors.
Here is the list of recent funding rounds of RealityMine:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 11, 2015 | 3623794 | Series B | 1497785 | 4726795 | 1310451 | 6495103 |
Jul 30, 2014 | 5289439 | Series A | 8150993 | 5257375 | 4655706 | 9563828 |
Jul 23, 2013 | 2477696 | Seed | 3827621 | 2860569 | 5555429 |
Access funding benchmarks and valuations. Sign up today!View details of RealityMine's funding rounds and investors
RealityMine's founders and board of directors
Founder? Claim ProfileThe founders of RealityMine are Rolfe William Swinton and Garry Partington. Chris Havemann is the CEO of RealityMine.
Here are the details of RealityMine's key team members:
- Rolfe William Swinton: Former Co-Founder of RealityMine and founder of 1 other company. They serve on the board of 1 company.
- Garry Partington: Co-founder & CEO of RealityMine. They serve on the board of 1 company.
- Chris Havemann: CEO of RealityMine.
RealityMine's Board of Directors
RealityMine's board has 2 active members. Christopher John Havemann and Shelagh Margaret Rogan are independent board members.Here is the list of RealityMine's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
sugpgaa | Team | - | Past | 3y 7m |
fdihb{d | Team | - | Past | 3y 7m |
Independent board member | - | Current | 8y 7m | |
xtpylwd | Independent board member | - | Current | 6y 3m |
mvxelut | Independent board member | - | Past | 5y 2m |
gizmarp | Independent board member | - | Past | 9y 1m |
View details of RealityMine's Founder profiles and Board Members
RealityMine's employee count trend
RealityMine has 89 employees as of May 26. Here is RealityMine's employee count trend over the years:
Uncover RealityMine's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
RealityMine's Competitors and alternates
Top competitors of RealityMine include EDO, SPINS and Funnel. Here is the list of Top 10 competitors of RealityMine, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 69/100 | |
2nd | SPINS 1995, Chicago (United States), Series B | Provider of retail consumer analytics services | - | 65/100 | |
3rd | Cloud based marketing and predictive analytics software | $131M | 65/100 | ||
4th | Cloud-based marketing intelligence solutions provider | $29M | 64/100 | ||
5th | Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams | $44.5M | 62/100 | ||
6th | Catalina 1983, St. Petersburg (United States), Acquired | Provider of data-driven marketing to decode shopper behavior and maximize relationships | - | 62/100 | |
7th | Provider of a federated AI platform for data evaluation solutions | $39.6M | 62/100 | ||
8th | Provider of a marketing automation platform enabling personalised customer communication | $18.2M | 61/100 | ||
9th | Total Expert 2012, Eden Prairie (United States), Series C | Provider of customer engagement platforms for financial institutions | $86M | 61/100 | |
10th |  Voyantis 2020, San Francisco (United States), Series A | Artificial intelligence based platform for predictive analytics | $60M | 60/100 | |
21st | RealityMine 2012, Manchester (United Kingdom), Series B | Platform offering market research tool to generate consumer insights through opt-in data collection | $20.7M | 56/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on RealityMine's competitors? Click here to see the top ones
RealityMine's Investments and acquisitions
RealityMine has made no investments or acquisitions yet.
Reports related to RealityMine
Here is the latest report on RealityMine's sector:
News related to RealityMine
Filter this listMedia has covered RealityMine for 1 event in last 1 year, It was about people movement.
•
RealityMine Appoints Portner as SVP, Client Development to Accelerate North American GrowthBusiness News This Week•Jul 31, 2025•RealityMine
•
Realitymine To Expand Staff Following New Brand Identity LaunchResearch Live•Dec 06, 2024•RealityMine
•
On Device partners with RealityMine on passive social media trackingResearch Live•Sep 26, 2024•RealityMine, On Device
•
•
•
•
•
•
•
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about RealityMine
Explore our recently published companies
- Otzarreta Think And Make - Gipuzkoa based, 1970 founded, Unfunded company
- Accelerate360 Canada - Burlington based, 1969 founded, Acquired company
- Mabsolutions - Darmstadt based, Funding Raised company
- Synscribe - Singapore based, 2025 founded, Unfunded company
- Native Ecology - Denver based, 2000 founded, Funding Raised company
- MackyClyde SEO - Bangsar based, 2020 founded, Unfunded company
