Where is Assurance located?

Assurance is headquartered in Bellevue, United States.

Who is the current CEO of Assurance?

Michael Rowell of Assurance. They are also an angel investors in 1 startup.

How many employees does Assurance have?

As of Aug 31, 2026, the latest employee count at Assurance is 2868.

Where does Assurance rank among its competitors?

Assurance ranks 49th amongst 764 active competitors, of which 97 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Coverfox Insurance, which secured an undisclosed amount in Jan, 2025.

Who are the top competitors of Assurance?

Assurance's top competitors include Turtlemint, Policybazaar and PB Fintech. Among them, Coverfox Insurance secured the most recent funding round in January, 2025.

Assurance - 2026 Company Profile, Team & Competitors

Q: Is Assurance an acquired company?

Assurance got acquired by Prudential on Sep 05, 2019.

Assurance is an acquired company based in Bellevue (United States), founded in 1995 by Michael Rowell. It operates as an Online insurance marketplace offering diverse coverage options; now closed. The company has 764 active competitors, including 97 funded and 122 that have exited. Its top competitors include companies like Turtlemint, Policybazaar and PB Fintech.

Company Details

Online insurance marketplace offering diverse coverage options; now closed, it provided a platform for individuals to explore and secure various insurance products. The company specialized in connecting customers with suitable plans across multiple categories, including Medicare, health, life, auto, and home insurance. It offered resources and articles to educate consumers about different insurance types and coverage options. The platform facilitated personalized quotes and access to licensed insurance agents for guidance. While operations have ceased, the company aimed to improve and protect personal and financial well-being by simplifying the insurance selection process. The business model involved lead generation and connecting consumers with insurance carriers.

Website: assurance.com
Email ID: *****@assurance.com
Phone Number: +1 **********

Key Metrics

Founded Year

1995

Location

Bellevue, United States

Stage

Acquired

Ranked

49^th among 764 active competitors

Employee Count

2,868 as on Aug 31, 2026

Similar Companies

Turtlemint & 1010 more

Exit Details

Acquired by Prudential (Sep 05, 2019)

View Assurance's full profile

Assurance is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ASSURANCE IQ, LLC CIN: 719345 , United States, Active	Jul 27, 2022	-	-	-
ASSURANCE IQ, LLC CIN: 811285645 , United States, Active	Dec 31, 1994	-	18 (As on Dec 31, 2024)	-

Assurance got acquired by Prudential on Sep 05, 2019 at an acquisition amount of $*****.

Click here to take a look at Assurance's acquisition in detail

Assurance has not raised any funding rounds yet.

The founders of Assurance is Michael Rowell.

Here are the details of Assurance's key team members:

Michael Rowell: Founder & CEO of Assurance and founder of 1 other company. They are also an angel investor in 1 startup.

View details of Assurance's Founder profiles and Board Members

Assurance's employee count trend

Assurance has 2,868 employees as of Aug 26. Here is Assurance's employee count trend over the years:

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Top competitors of Assurance include Turtlemint, Policybazaar and PB Fintech. Here is the list of Top 10 competitors of Assurance, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Turtlemint 2015, Mumbai (India), Public	Provider of platform for comparing and purchasing insurance, loans, and funds	$220M	Peak XV Partners, Nexus Venture Partners ... & 15 others	82/100
2nd	Policybazaar 2008, Gurugram (India), Late Stage	Online marketplace for purchasing various types of insurance policies	-	Education Growth Partners, Chiratae Ventures ... & 9 others	76/100
3rd	PB Fintech 2008, Gurugram (India), Public	Provider of an online platform offering insurance and lending products through its flagship brands	$443M	Intel, SoftBank Vision Fund & 207 others	75/100
4th	EverQuote 2011, Cambridge (United States), Public	Online comparison platform for automotive & other insurances	$37.6M	Savano Capital Partners, Second Alpha & 7 others	74/100
5th	NerdWallet 2009, San Francisco (United States), Public	App-based comparison platform for financial products	$123M	IVP, Camelot Capital & 14 others	73/100
6th	Insurify 2013, Cambridge (United States), Series B	Online comparison platform for car insurance	$154M	MassMutual Ventures, Nationwide & 11 others	73/100
7th	Policygenius 2014, New York City (United States), Acquired	App-based insurance comparison platform for individuals	$288M	Norwest, Revolution & 25 others	72/100
8th	Meilleurtaux 1999, Paris (France), Acquired	App-based comparison platform for life and non-life insurance & loans	$22M	Edmond de Rothschild, Galileo Partners & 3 others	71/100
9th	Coverfox Insurance 2013, Mumbai (India), Series C	Provider of platform to compare and purchase various insurance policies online	$55.1M	Accel, Elevation Capital & 29 others	71/100
10th	Confused.com 2002, Cardiff (United Kingdom), Public	App-based comparison platform for life and P&C insurances	-	-	71/100
49th	Assurance 1995, Bellevue (United States), Acquired	Online insurance marketplace offering diverse coverage options; now closed	-	-	49/100