Assurance - About the company
Assurance is an acquired company based in Bellevue (United States), founded in 1995 by Michael Rowell. It operates as an Online insurance marketplace offering diverse coverage options; now closed. The company has 690 active competitors, including 98 funded and 121 that have exited. Its top competitors include companies like Policybazaar, NerdWallet and EverQuote.
Company Details
Online insurance marketplace offering diverse coverage options; now closed, it provided a platform for individuals to explore and secure various insurance products. The company specialized in connecting customers with suitable plans across multiple categories, including Medicare, health, life, auto, and home insurance. It offered resources and articles to educate consumers about different insurance types and coverage options. The platform facilitated personalized quotes and access to licensed insurance agents for guidance. While operations have ceased, the company aimed to improve and protect personal and financial well-being by simplifying the insurance selection process. The business model involved lead generation and connecting consumers with insurance carriers.
- Website
- assurance.com
- Email ID
- *****@assurance.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
1995
Location
Bellevue, United States
Stage
Acquired
Ranked
19th among 690 active competitors
Employee Count
2,844 as on Jun 30, 2026
Similar Companies
Exit Details
Acquired by Prudential (Sep 05, 2019)
Legal entities associated with Assurance
Assurance is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ASSURANCE IQ, LLC CIN: 811285645 , United States, Active | Dec 31, 1994 | - | 18 (As on Dec 31, 2024) | - |
ASSURANCE IQ, LLC CIN: 719345 , United States, Active | Jul 27, 2022 | - | - | - |
Assurance's acquisition details
Assurance got acquired by Prudential on Sep 05, 2019 at an acquisition amount of $*****.
Click here to take a look at Assurance's acquisition in detail
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Assurance's funding and investors
Assurance has not raised any funding rounds yet.
Assurance's founders and board of directors
Founder? Claim ProfileThe founders of Assurance is Michael Rowell.
Here are the details of Assurance's key team members:
- Michael Rowell: Founder & CEO of Assurance and founder of 1 other company. They are also an angel investor in 1 startup.
View details of Assurance's Founder profiles and Board Members
Assurance's employee count trend
Assurance has 2,844 employees as of Jun 26. Here is Assurance's employee count trend over the years:
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Assurance's Competitors and alternates
Top competitors of Assurance include Policybazaar, NerdWallet and EverQuote. Here is the list of Top 10 competitors of Assurance, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Policybazaar 2008, Gurugram (India), Late Stage | Online platform for insurance buyers, offering a wide range of life insurance and general insurance plans | - | 76/100 | |
2nd |  NerdWallet 2009, San Francisco (United States), Public | App-based comparison platform for financial products | $123M | 76/100 | |
3rd | EverQuote 2011, Cambridge (United States), Public | Online comparison platform for automotive & other insurances | $37.6M | 74/100 | |
4th |  Turtlemint 2015, Mumbai (India), Public | Provider of platform for comparing and purchasing insurance, loans, and funds | $220M | 72/100 | |
5th |  Insurify 2013, Cambridge (United States), Series B | Online comparison platform for car insurance | $154M | 72/100 | |
6th | Policygenius 2014, New York City (United States), Acquired | App-based insurance comparison platform for individuals | $288M | 72/100 | |
7th | Meilleurtaux 1999, Paris (France), Acquired | App-based comparison platform for life and non-life insurance & loans | $22M | 71/100 | |
8th | Confused.com 2002, Cardiff (United Kingdom), Public | App-based comparison platform for life and P&C insurances | - | - | 71/100 |
9th |  PB Fintech 2008, Gurugram (India), Public | Provider of an online platform offering insurance and lending products through its flagship brands | $443M | 68/100 | |
10th | Operator of online platform providing comparison services for insurance and finance | - | 68/100 | ||
19th | Assurance 1995, Bellevue (United States), Acquired | Online insurance marketplace offering diverse coverage options; now closed | - | - | 61/100 |
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Assurance's Investments and acquisitions
Assurance has made no investments or acquisitions yet.
Reports related to Assurance
Here is the latest report on Assurance's geography:
News related to Assurance
Media has covered Assurance for 1 event in last 1 year.
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LegalShield Appoints Jaymee Johnson as Chief Marketing OfficerBusiness Wire•Apr 03, 2025•LegalShield, Assurance, LinkedIn
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InCloudCounsel Announces Appointment of Mike Paulus to Board of DirectorsBusiness Wire•Jul 12, 2021•InCloudCounsel, Andreessen Horowitz, Assurance
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Prudential Financial to acquire FinTech Assurance IQ, Inc. for $2.35 billion to tap digital consumersIBS Intelligence•Dec 09, 2019•Prudential, Assurance
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Prudential Financial completes acquisition of Assurance IQ, Inc.Business Wire•Oct 10, 2019•Prudential, Assurance, Debevoise and Plimpton, Wachtell, Lipton, Rosen & Katz and 1 other
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Prudential buys Assurance IQ for $2.35 billionCompetition Policy International•Sep 05, 2019•Prudential, Assurance, Lemonade, SoftBank Group and 10 others
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