When was Astonish founded?

Astonish was founded in 1974 and raised its 1st funding round 47 years after it was founded.

Where is Astonish located?

Astonish is headquartered in Bradford, United Kingdom.

How many employees does Astonish have?

As of Jun 30, 2026, the latest employee count at Astonish is 56.

Is Astonish a funded company?

Astonish is a funded company, having raised a total of $10.6M across 2 funding rounds to date. The company's 1st funding round was a $***** Series B round, raised on May 24, 2021.

When was the latest funding round of Astonish?

Astonish's latest funding was a $***** Conventional Debt round on May 24, 2021, with participation from 1 investor.

Where does Astonish rank among its competitors?

Astonish ranks 9th amongst 56 active competitors, of which 8 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was OceanSaver, which secured $2.52M in Dec, 2025.

Who are the top competitors of Astonish?

Astonish's top competitors include Unilever, RB and Dyson. Among them, OceanSaver secured the most recent funding round in December, 2025.

Astonish - 2026 Company Profile, Team, Funding & Competitors

Astonish is a series B company based in Bradford (United Kingdom), founded in 1974. It operates as an Internet-first brand offering home cleaning products. Astonish has raised $10.6M in funding. The company has 56 active competitors, including 8 funded and 15 that have exited. Its top competitors include companies like Unilever, RB and Dyson.

Company Details

Internet-first brand offering home cleaning products. The product catalog includes handwash, dishwasher, laundry detergent, toilet cleaner, surface cleaners, and more. The company claims that the products are cruelty-free and vegan.

Website: astonish.co.uk
Social

Key Metrics

Founded Year

1974

Location

Bradford, United Kingdom

Stage

Series B

Total Funding

$10.6M in 2 rounds

Latest Funding Round

Conventional Debt, May 24, 2021, $*****

Investors

Lloyds Bank

Ranked

9^th among 56 active competitors

Employee Count

56 as on Jun 30, 2026

Similar Companies

Procter & Gamble & 776 more

View Astonish's full profile

Astonish has raised a total funding of $10.6M over 2 rounds. Its first funding round was on May 24, 2021. Its latest funding round was a Conventional Debt round on May 24, 2021 for $*****. 1 investor participated in its latest round. Astonish has 1 institutional investor.

Here is the list of recent funding rounds of Astonish:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 24, 2021	8590842	Conventional Debt	4842153	1284593	4848485	4173451
May 24, 2021	6504913	Series B	3982224	9354610	7897880	9317168

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View details of Astonish's funding rounds and investors

Astonish's employee count trend

Astonish has 56 employees as of Jun 26. Here is Astonish's employee count trend over the years:

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Top competitors of Astonish include Unilever, RB and Dyson. Here is the list of Top 10 competitors of Astonish, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Unilever 1872, London (United Kingdom), Public	Brand of multi-category food & beverages, personal care, and consumer goods	-	Trian Partners, Castle Investment Management ... & 7 others	77/100
2nd	RB 1823, Slough (United Kingdom), Public	Manufacturer of consumer healthcare, hygiene, and home care products	-	JAB Holding Company & 2 others	69/100
3rd	Dyson 1993, Malmesbury (United Kingdom), Funding Raised	Manufacturer of vacuum cleaners hair care appliances and air purifiers	-	Stonebridge	61/100
4th	Reckitt 1840, Slough (United Kingdom), Public	Manufacturer of health and hygiene consumer products. It develops and markets a portfolio of well-known brands across various categories, including household cleaning, personal care, and over-the-counter medications. The company utilizes scientific expertise and consumer insights to create solutions addressing everyday health and hygiene needs. Products are designed for efficacy and are sold globally.	-	Triodos Investment Management, Europa	59/100
5th	Hindustan Unilever 1933, Mumbai (India), Public	Manufacturer of FMCG, packaged food, and consumer goods	-	Life Insurance Corporation of India	52/100
6th	Smol 2018, London (United Kingdom), Series B	Provider of concentrated, sustainably-packaged cleaning products delivered directly	$54.4M	Balderton Capital, Eight Roads Ventures & 9 others	48/100
7th	OceanSaver 2018, Leeds (United Kingdom), Seed	Platform offering eco-friendly multi-category home care products	$3.78M	Mercia, The FSE Group	44/100
8th	My Fabulosa 2019, Crewe (United Kingdom), Seed	Platform offering multi-category home cleaning solution	-	Instarmac	42/100
9th	Astonish 1974, Bradford (United Kingdom), Series B	Internet-first brand offering home cleaning products	$10.6M	Lloyds Bank	42/100
10th	Star Brands 2004, Leeds (United Kingdom), Acquired	Manufacturer of home care products	-	-	38/100