When was Aulerth founded?

Aulerth was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Aulerth located?

Aulerth is headquartered in Gurugram, India. It is registered at Plot No. 3807, DLF Phase-IV, Chakkarpur, Gurgaon, Gurugram, Haryana, India, 122001.

Which legal entities is Aulerth associated with?

Aulerth is associated with AULYRA DESIGN PRIVATE LIMITED.

How many employees does Aulerth have?

As of Aug 31, 2025, Aulerth has 9 employees, reflecting a 30% year-over-year decline in headcount.

Is Aulerth a funded company?

Aulerth is a funded company, having raised a total of $1.34M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 24, 2021.

How much is Aulerth worth?

The latest valuation of Aulerth is $***** as of Nov 27, 2023.

When was the latest funding round of Aulerth?

Aulerth's latest funding was a $***** Seed round on Nov 27, 2023, with participation from 4 investors. Its primary sector is Fashion Tech. In India, the Fashion Tech sector has seen $179M in funding in 2026 to date.

What is the annual revenue of Aulerth?

Annual revenue of Aulerth is less than ₹10 Cr as on Mar 31, 2025

Where does Aulerth rank among its competitors?

Aulerth ranks 11th amongst 235 active competitors, of which 14 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was GIVA, which secured an undisclosed amount in May, 2026.

Who are the top competitors of Aulerth?

Aulerth's top competitors include GIVA, CaratLane and Palmonas. Among them, GIVA secured the most recent funding round in May, 2026.

Aulerth - 2026 Company Profile, Team, Funding, Competitors & Financials

Aulerth is a seed company based in Gurugram (India), founded in 2021. It operates as an Online retailer of semi-precious sustainable jewelry designed in partnership with designers. Aulerth has raised $1.34M in funding from MVP, with a current valuation of $*****. The company has 235 active competitors, including 14 funded and 2 that have exited. Its top competitors include companies like GIVA, CaratLane and Palmonas.

Company Details

Online retailer of semi-precious sustainable jewelry designed in partnership with designers. The company offers a variety of jewelry, including necklaces, earrings, rings, and wristwear. The jewelry is crafted by artisans using recycled metals and designed for durability.

Website: aulerth.com
Social
Phone Number: +91 **********
Registered Address: Plot No. 3807, DLF Phase-IV, Chakkarpur, Gurgaon, Gurugram, Haryana, India, 122001

Key Metrics

Founded Year

2021

Location

Gurugram, India

Stage

Seed

Total Funding

$1.34M in 2 rounds

Latest Funding Round

Seed, Nov 27, 2023, $*****

Post Money Valuation

$***** as on Nov 27, 2023

Investors

MVP & 19 more

Ranked

11^th among 235 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

9 as on Aug 31, 2025

Similar Companies

GIVA & 872 more

View Aulerth's full profile

Aulerth is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
AULYRA DESIGN PRIVATE LIMITED CIN: U36990HR2021PTC096032 , India, Active	Jul 02, 2021	0 - ₹10 Cr (As on Mar 31, 2025)	9 (As on Aug 31, 2025)

Aulerth has raised a total funding of $1.34M over 2 rounds. Its first funding round was on Dec 24, 2021. Its latest funding round was a Seed round on Nov 27, 2023 for $*****. 4 investors participated in its latest round. Aulerth has 6 institutional investors and 14 angel investors.

Here is the list of recent funding rounds of Aulerth:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 27, 2023	9284461	Seed	6469857	3665924	6852657	5962793
Dec 24, 2021	2196525	Seed	6181859	9428516	MVP	Tarun Tahiliani & 14 more

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View details of Aulerth's funding rounds and investors

Aulerth's Board of Directors

Aulerth's board has 2 active members. Vivek Ramabhadran is part of team and Neha Ramabhadran is independent board member.

Here is the list of Aulerth's board of directors:

Name	Type	Representing	Status	Duration
Vivek Ramabhadran	Team	-	Current	4y 11m
Neha Ramabhadran	Independent board member	-	Current	4y 11m

Aulerth's employee count trend

Aulerth has 9 employees as of Aug 25. The total employee count is 31.0% lower than what it was in Aug 24. Here is Aulerth's employee count trend over the years:

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Top competitors of Aulerth include GIVA, CaratLane and Palmonas. Here is the list of Top 10 competitors of Aulerth, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	GIVA 2019, Bengaluru (India), Series C	Retailer of silver, gold, and lab-grown diamond jewellery	$133M	IQ Capital, Premji Invest & 80 others	85/100
2nd	CaratLane 2008, Chennai (India), Acquired	Internet-first brand offering precious jewelry products for men and women	$57.9M	Tiger Global Management, Lister Technologies ... & 11 others	75/100
3rd	Palmonas 2022, Pune (India), Series B	Online retailer of demifine jewellery crafted with gold and silver	$47.3M	Vertex Ventures, Xponentia Capital & 24 others	70/100
4th	Melorra 2015, Bengaluru (India), Series E	Internet-first brand offering precious jewelry	$88.3M	Lightbox, ValueQuest & 82 others	55/100
5th	AVNI 2020, Bengaluru (India), Seed	Online retailer of high-quality silver jewelry	$87.7K	We Founder Circle & 2 others	51/100
6th	Mia By Tanishq 2011, Bengaluru (India), Unfunded	Internet first brand of fine jewellery	-	-	49/100
7th	WHP Jewellers 1909, Mumbai (India), Early Stage	Internet first brand of jewelry	$13M	Martair & 3 others	49/100
8th	Izaara 2016, Mumbai (India), Unfunded	Designer and retailer of fine silver jewellery	-	-	47/100
9th	Purplejewels 2012, Bengaluru (India), Series A	Retailer of imitation jewelry, fashion accessories, and related decorative items	$9.79M	Rba Finance And Investment, Dhyey Asset Advisors ... & 4 others	44/100
10th	AMARIS 2012, Delhi (India), Unfunded	Internet first brand of diamond Jewelry	-	-	43/100
11th	Aulerth 2021, Gurugram (India), Seed	Online retailer of semi-precious sustainable jewelry designed in partnership with designers	$1.34M	LetsVenture, MVP & 18 others	42/100

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Founders (largest shareholder) own 63.13%, Funds own 15.98%, Enterprises own 0.05% and Angels own 4.74%. The net worth of Aulerth's founders is INR 26.6Cr as of Nov 27, 2023.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	63.13%	26.6Cr	5677029	1500288	7944702	4678484
Fund	15.98%	6.73Cr	4100205	8642210	1419566	3128188
MVP	2752078	4922598	2119927	5752983	8355208	1914745
Sepptres Founders Ventures	6	7	6	8	2	7
Enterprise	0.05%	1.98L	0	0	0	0
Angel	4.74%	2Cr	7541	3838	7820	9830
Tarun Tahiliani	388	484	416	447	198	533
Other People	1.29%	54.2L	2	6	6	5
ESOP Pool	5.68%	2.39Cr	69368	67313	60473	27787
Other Investors	9.14%	3.85Cr	1209644	2432434	1806572	9706667
Total	100.00%	42.1Cr	1442642	3169203	7829669	7678602