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Melorra - About the company

Melorra is a series E company based in Bengaluru (India), founded in 2015 by Saroja Yeramilli and Krishnakumar R. It operates as an Internet-first brand offering precious jewelry. Melorra has raised $88.3M in funding from investors like Lightbox, ValueQuest and Symphony International Holdings, with a current valuation of $*****. The company has 445 active competitors, including 29 funded and 5 that have exited. Its top competitors include companies like GIVA, BlueStone and CaratLane.

Company Details

Internet-first brand offering precious jewelry. The product catalog includes bracelets, earrings, rings, pendants, necklaces, bangles, nose pins, chains, and more. The company claims its products are designed using gold and diamond. The company also offers gold and silver coins. The platform also wedding gifts option.
Social
XFacebook
Phone Number
+91 **********
Registered Address
Ferns Icon, 5th Floor, Unit No.7, Sy.No. 28 & 36/5 Doddanakundi Village,KR Puram Hobli,Oute, rRingRoad, Bangalore, Bangalore, Karnataka, India, 560037
Key Metrics
Founded Year
2015
Location
Bengaluru, India
Stage
Series E
Total Funding
$88.3M in 14 rounds
Latest Funding Round
Post Money Valuation
$***** as on Jul 05, 2024
Investors
Ranked
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
133 as on Aug 31, 2025
Similar Companies
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Melorra's funding and investors

Melorra has raised a total funding of $88.3M over 14 rounds. Its first funding round was on May 27, 2015. Its latest funding round was a Series E round on Jun 20, 2024 for $*****. 9 investors participated in its latest round. Melorra has 46 institutional investors and 38 angel investors.

Here is the list of recent funding rounds of Melorra:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 20, 2024
7793266
Series E
6787127
1376299
1835573
4194557
Jan 10, 2023
7819972
Series D
8879697
6056286
2187016
May 17, 2022
9542824
Conventional Debt
8922527
7931246
4851700
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Melorra's founders and board of directors

Founder? Claim Profile
The founders of Melorra are Saroja Yeramilli and Krishnakumar R. Saroja Yeramilli is the CEO of Melorra.
Here are the details of Melorra's key team members:

Melorra's Board of Directors

Melorra's board has 2 active members. Saroja Lakshmi Yeramilli is part of team and . Govind Raj is independent board member.
Here is the list of Melorra's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
11y 7m
Independent board member
-
Current
2y 5m

Melorra's employee count trend

Melorra has 133 employees as of Aug 25. The total employee count is 26.0% lower than what it was in Aug 24. Here is Melorra's employee count trend over the years:
Employee count trend for Melorra
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Melorra's Competitors and alternates

Top competitors of Melorra include GIVA, BlueStone and CaratLane. Here is the list of Top 10 competitors of Melorra, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for GIVA
GIVA
2019, Bengaluru (India), Series C
Retailer of silver, gold, and lab-grown diamond jewellery
$133M
85/100
2nd
Logo for BlueStone
BlueStone
2011, Bengaluru (India), Public
Retailer of gold diamond platinum and gemstone jewellery and coins
$255M
83/100
3rd
Logo for CaratLane
CaratLane
2008, Chennai (India), Acquired
Internet-first brand offering precious jewelry products for men and women
$57.9M
75/100
4th
Logo for Palmonas
Palmonas
2022, Pune (India), Series B
Online retailer of demifine jewellery crafted with gold and silver
$47.3M
71/100
5th
Logo for Limelight
Limelight
2019, Mumbai (India), Series B
Online retailer of lab-grown diamond rings, earrings, pendants, and more
$77.9M
67/100
6th
Logo for Jewelbox
Jewelbox
2022, Kolkata (India), Seed
Online platform offering lab-grown diamond jewellery
$3.62M
65/100
7th
Logo for True Diamond
True Diamond
2024, Mumbai (India), Seed
Online platform offering lab-grown diamond based jewelry products
$4M
62/100
8th
Logo for Melorra
Melorra
2015, Bengaluru (India), Series E
Internet-first brand offering precious jewelry
$88.3M
56/100
9th
Logo for Lucira Jewelry
Lucira Jewelry
2025, Mumbai (India), Seed
Retailer of lab grown diamond jewelry including rings and necklaces
$5.5M
53/100
10th
Logo for AVNI
AVNI
2020, Bengaluru (India), Seed
Online retailer of high-quality silver jewelry
$87.7K
53/100
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Melorra's Latest cap tables and shareholding

Founders own 13.47%, Funds (largest shareholder) own 56.74%, Enterprises own 2.19% and Angels own 11.12%. The net worth of Melorra's founders is INR 29.2Cr as of Jul 05, 2024. The cap table displayed below is for AUGUST JEWELLERY PRIVATE LIMITED which is the legal entity associated with Melorra.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
13.47%
29.2Cr
4537535
6528556
4867052
9393477
5986316
2394099
3419975
7747858
3191546
2560824
Fund
56.74%
123Cr
3490302
4743257
1421728
1272313
5580259
5404112
2166970
4805435
8952571
3092452
0
0
0
0
0
0
0
0
0
0
0
0
Enterprise
2.19%
4.73Cr
27
24
92
53
Angel
11.12%
24.1Cr
5530983
5717573
9306525
8068263
Other People
0.47%
1.02Cr
0
0
0
0
ESOP Pool
15.49%
33.5Cr
1712092
5706099
2237017
3488346
Other Investors
0.52%
1.13Cr
0
0
0
0
Total
100.00%
216Cr
1590955
9345567
4739824
6328569
Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
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shareholding pattern of this entity
$9.99$4.23(excl. taxes)
Download Sample Files
What documents will you get?
  • Latest Shareholding Summary - Ownership breakdown across founders, investors, and other stakeholders
  • Round-by-Round Cap Tables - Evolution of shareholding across funding rounds
  • Year-on-Year Cap Tables - Dilution trends over time

Melorra's Investments and acquisitions

Melorra has made no investments or acquisitions yet.

Reports related to Melorra

Here is the latest report on Melorra's sector:

News related to Melorra

lockFilter this list
Media has covered Melorra for a total of 2 events in the last 1 year.
•
Melorra launches second experience centre in NoidaFashion Network•Sep 07, 2023•Melorra
•
Melorra Launches Gender-Fluid Fine Jewellery CollectionIndian Retailer•Jun 30, 2023•Melorra
•
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