When was Auric founded?

Auric was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Auric located?

Auric is headquartered in Delhi, India. It is registered at UNIT NO.JA-0419, 4TH FLOOR PLOT NO-10, DLF TOWER-A, JASOLA, New Delhi, NEW DELHI, Delhi, India, 110025.

Which legal entities is Auric associated with?

Auric is associated with ZENITH DRINKS PRIVATE LIMITED.

How many employees does Auric have?

As of Jan 31, 2025, the latest employee count at Auric is 38.

Is Auric a funded company?

Auric is a funded company, having raised a total of $6.42M across 7 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Sep 19, 2018.

How much is Auric worth?

The latest valuation of Auric is ₹***** as of Mar 27, 2025.

When was the latest funding round of Auric?

Auric's latest funding was a $***** Seed round on Mar 27, 2025, with participation from 9 investors.

What is the annual revenue of Auric?

Annual revenue of Auric is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Auric rank among its competitors?

Auric ranks 2nd amongst 63 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Ace Blend, which secured $3.3M in Jun, 2025.

Who are the top competitors of Auric?

Auric's top competitors include Valencia Nutrition, Ace Blend and Boost. Among them, Ace Blend secured the most recent funding round in June, 2025.

Auric - 2026 Company Profile, Team, Funding, Competitors & Financials

Auric is a seed company based in Delhi (India), founded in 2017 by Auric Drinks. It operates as a Manufacturer & brands of ayurvedic nutrition drinks. Auric has raised $6.42M in funding from Venture Catalysts and Cactus Venture Partners, with a current valuation of ₹*****. The company has 63 active competitors, including 7 funded and 3 that have exited. Its top competitors include companies like Valencia Nutrition, Ace Blend and Boost.

Company Details

Manufacturer & brands of ayurvedic nutrition drinks. The company claims that its products are natural, vegan, pure, and don't contain preservatives & sugar. Its portfolio includes cold & hot beverages and health supplements for both men and women. The company sells its products through its own online website.

Website: www.theauric.com
Social
Email ID: *****@theauric.com
Phone Number: +91 **********
Registered Address: UNIT NO.JA-0419, 4TH FLOOR PLOT NO-10, DLF TOWER-A, JASOLA, New Delhi, NEW DELHI, Delhi, India, 110025

Key Metrics

Founded Year

2017

Location

Delhi, India

Stage

Seed

Total Funding

$6.42M in 7 rounds

Latest Funding Round

Seed, Mar 27, 2025, $*****

Post Money Valuation

₹***** as on Mar 27, 2025

Investors

Venture Catalysts & 58 more

Ranked

2^nd among 63 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

38 as on Jan 31, 2025

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Liquid I.V. & 583 more

View Auric's full profile

Auric is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ZENITH DRINKS PRIVATE LIMITED CIN: U15100DL2018PTC328104 , India, Active	Jan 08, 2018	₹100 - ₹500 Cr (As on Mar 31, 2025)	34 (As on Apr 01, 2026)

Auric has raised a total funding of $6.42M over 7 rounds. Its first funding round was on Sep 19, 2018. Its latest funding round was a Seed round on Mar 27, 2025 for $*****. 9 investors participated in its latest round. Auric has 23 institutional investors and 36 angel investors.

Here is the list of recent funding rounds of Auric:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 27, 2025	3294392	Seed	1433930	9559511	6284605	7883853
Mar 30, 2023	5408812	Seed	3513007	3801518	1849383	Cactus Venture Partners & 10 more
Mar 25, 2022	3034550	Seed	2304586	1219108	Aashish Kamat	Illuminati Trading & 8 more

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View details of Auric's funding rounds and investors

The founders of Auric is Auric Drinks.

Here are the details of Auric's key team members:

Auric Drinks: Founder of Auric.
Contact Info: 1 email address and 1 phone number

Auric's Board of Directors

Auric's board has 3 active members. Anurag Goel and Deepak Agarwal are part of team and Ramavtar Agarwal is independent board member.

Here is the list of Auric's board of directors:

Name	Type	Representing	Status	Duration
Anurag Goel	Team	-	Current	5y 4m
Deepak Agarwal	Team	-	Current	8y 4m
Ramavtar Agarwal	Independent board member	-	Current	8y 4m

View details of Auric's Founder profiles and Board Members

Auric's employee count trend

Auric has 38 employees as of Jan 25. The total employee count is 36.0% more than what it was in Jan 24. Here is Auric's employee count trend over the years:

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Top competitors of Auric include Valencia Nutrition, Ace Blend and Boost. Here is the list of Top 10 competitors of Auric, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Valencia Nutrition 2013, Mumbai (India), Public	Brand of nutraceutical products	$1.78M	Veer Equity, Chauhan Ventures & 16 others	56/100
2nd	Auric 2017, Delhi (India), Seed	Manufacturer & brands of ayurvedic nutrition drinks	$6.42M	Force Ventures, India Connection Impex & 57 others	62/100
3rd	Ace Blend 2018, Mumbai (India), Seed	Manufacturer of plant protein powders and functional health supplement blends	$4.48M	Bio-gen, Please See Advisory & 14 others	53/100
4th	Boost 1999, Gurugram (India), Unfunded	Healthcare & nutrition brand	-	-	48/100
5th	Keerai Kadai 2018, Coimbatore (India), Seed	Online store that offers a wide range of greens and natural food products	$526K	Saichamois, Medagg Healthcare & 12 others	45/100
6th	Akiva Superfoods 2016, Gurugram (India), Series A	Brand of health care nutrition products	$3.36M	Alkemi Growth Capital, Aurora Enterprise Consulting ... & 27 others	43/100
7th	Raskik 2019, Gurugram (India), Acquired	Brand of nutrition drinks	$1.61M	Edu matrix, Venture Catalysts & 64 others	36/100
8th	Hugg 2020, Daman (India), Unfunded	Brand of nutritional health drinks	-	-	36/100
9th	Trick Or TREAT Foods 2021, Hapur (India), Unfunded	Developer of an internet-first brand offering confectionery products	-	-	32/100
10th	STRIVE 2017, India, Unfunded	Brand of ready to drink tea	-	-	31/100

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Founders (largest shareholder) own 33.43%, Funds own 21.94%, Enterprises own 12.61% and Angels own 11.71%. The net worth of Auric's founders is INR 327Cr as of Mar 27, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	33.43%	327Cr	1160007	5226005	4467263	4307398
Fund	21.94%	214Cr	8385472	8058585	1337100	6076101
Cactus Venture Partners	5224102	9035374	9861421	2912666	6946133	4923338
Venture Catalysts	1	8	5	1	8	6
Enterprise	12.61%	123Cr	1765004	6391501	5154730	5303259
Angel	11.71%	114Cr	8372465	2199532	7846143	4535846
Shekhar Ramamurthy	0	0	0	0	0	0
Preeti Sawhney	0	0	0	0	0	0
Other People	18.60%	182Cr	5790051	1103705	5697169	4409642
ESOP Pool	1.71%	16.7Cr	8	2	3	5
Total	100.00%	977Cr	4416679	9580927	1542625	7160158