When was Auric founded?

Auric was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Where is Auric located?

Auric is headquartered in Delhi, India. It is registered at UNIT NO.JA-0419, 4TH FLOOR PLOT NO-10, DLF TOWER-A, JASOLA, New Delhi, NEW DELHI, Delhi, India, 110025.

Which legal entities is Auric associated with?

Auric is associated with ZENITH DRINKS PRIVATE LIMITED.

How many employees does Auric have?

As of Jan 31, 2025, the latest employee count at Auric is 38.

Is Auric a funded company?

Auric is a funded company, having raised a total of $8.14M across 8 funding rounds to date. The company's 1st funding round was a ₹***** Angel round, raised on Sep 19, 2018.

How much is Auric worth?

The latest valuation of Auric is ₹***** as of Mar 26, 2026.

When was the latest funding round of Auric?

Auric's latest funding was a $***** Seed round on Mar 26, 2026, with participation from 3 investors.

What is the annual revenue of Auric?

Annual revenue of Auric is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does Auric rank among its competitors?

Auric ranks 1st amongst 79 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Ace Blend, which secured $3.3M in Jun, 2025.

Who are the top competitors of Auric?

Auric's top competitors include Ace Blend, Keerai Kadai and Akiva Superfoods. Among them, Auric secured the most recent funding round in March, 2026.

Auric - 2026 Company Profile, Team, Funding, Competitors & Financials

Auric is a seed company based in Delhi (India), founded in 2017 by Deepak Agarwal, Deepak Agarwal and Auric Drinks. It operates as a Manufacturer & brands of ayurvedic nutrition drinks. Auric has raised $8.14M in funding from Venture Catalysts and Cactus Partners, with a current valuation of ₹*****. The company has 79 active competitors, including 7 funded and 2 that have exited. Its top competitors include companies like Ace Blend, Keerai Kadai and Akiva Superfoods.

Company Details

Manufacturer & brands of ayurvedic nutrition drinks. The company claims that its products are natural, vegan, pure, and don't contain preservatives & sugar. Its portfolio includes cold & hot beverages and health supplements for both men and women. The company sells its products through its own online website.

Website: www.theauric.com
Social
Email ID: *****@theauric.com
Phone Number: +91 **********
Registered Address: UNIT NO.JA-0419, 4TH FLOOR PLOT NO-10, DLF TOWER-A, JASOLA, New Delhi, NEW DELHI, Delhi, India, 110025

Key Metrics

Founded Year

2017

Location

Delhi, India

Stage

Seed

Total Funding

$8.14M in 8 rounds

Latest Funding Round

Seed, Mar 26, 2026, $*****

Post Money Valuation

₹***** as on Mar 26, 2026

Investors

Venture Catalysts & 59 more

Ranked

1^st among 79 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

38 as on Jan 31, 2025

Similar Companies

Liquid I.V. & 794 more

View Auric's full profile

Auric is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ZENITH DRINKS PRIVATE LIMITED CIN: U15100DL2018PTC328104 , India, Active	Jan 08, 2018	₹100 - ₹500 Cr (As on Mar 31, 2025)	35 (As on May 01, 2026)

Auric has raised a total funding of $8.14M over 8 rounds. Its first funding round was on Sep 19, 2018. Its latest funding round was a Seed round on Mar 26, 2026 for $*****. 3 investors participated in its latest round. Auric has 24 institutional investors and 36 angel investors.

Here is the list of recent funding rounds of Auric:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 26, 2026	5928022	Seed	1164675	3838236	8824228	2153933
Mar 27, 2025	9317670	Seed	5699769	6719588	3890837	Shruti Realtech & 8 more
Mar 30, 2023	1737104	Seed	8253951	1469600	8335163	Cactus Venture Partners & 10 more

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View details of Auric's funding rounds and investors

The founders of Auric are Deepak Agarwal, Deepak Agarwal and Auric Drinks.

Here are the details of Auric's key team members:

Deepak Agarwal: Founder of Auric. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Deepak Agarwal: Founder of Auric. They serve on the boards of 2 companies.
Contact Info: 1 phone number
Auric Drinks: Founder of Auric.
Contact Info: 1 email address and 1 phone number

Auric's Board of Directors

Auric's board has 3 active members. Anurag Goel and Deepak Agarwal are part of team and Ramavtar Agarwal is independent board member.

Here is the list of Auric's board of directors:

Name	Type	Representing	Status	Duration
Anurag Goel	Team	-	Current	5y 8m
Deepak Agarwal	Team	-	Current	8y 8m
Ramavtar Agarwal	Independent board member	-	Current	8y 8m

View details of Auric's Founder profiles and Board Members

Auric's employee count trend

Auric has 38 employees as of Jan 25. The total employee count is 36.0% more than what it was in Jan 24. Here is Auric's employee count trend over the years:

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Top competitors of Auric include Ace Blend, Keerai Kadai and Akiva Superfoods. Here is the list of Top 10 competitors of Auric, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Auric 2017, Delhi (India), Seed	Manufacturer & brands of ayurvedic nutrition drinks	$8.14M	CapFort Ventures, Groundupp Ventures & 58 others	65/100
2nd	Ace Blend 2018, Mumbai (India), Seed	Manufacturer of plant protein powders and functional health supplement blends	$4.48M	Fireside Ventures, Please See Advisory & 14 others	57/100
3rd	Keerai Kadai 2018, Coimbatore (India), Seed	Online store that offers a wide range of greens and natural food products	$526K	Saichamois, Medagg Healthcare & 12 others	45/100
4th	Akiva Superfoods 2016, Gurugram (India), Series A	Brand of health care nutrition products	$3.36M	Alkemi Growth Capital, Fluid Ventures & 27 others	43/100
5th	Boost 1999, Gurugram (India), Unfunded	Healthcare & nutrition brand	-	-	38/100
6th	Raskik 2019, Gurugram (India), Acquired	Brand of nutrition drinks	$1.61M	Edu matrix, Venture Catalysts & 66 others	37/100
7th	Hugg 2020, Daman (India), Unfunded	Brand of nutritional health drinks	-	-	36/100
8th	Trick Or TREAT Foods 2021, Hapur (India), Unfunded	Developer of an internet-first brand offering confectionery products	-	-	34/100
9th	Gut Basket 2020, Ahmedabad (India), Unfunded	Platform offering DIY kits for vegetable and beer fermentation	-	-	33/100
10th	InnerBeing 2012, Hyderabad (India), Seed	Manufacturer of tower internals, nacelle parts, and transport tools for the wind industry	$1.18M	CCube Angels, Frontline Strategy & 27 others	31/100

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Founders (largest shareholder) own 34.04%, Funds own 22.17%, Enterprises own 12.92% and Angels own 11.62%. The net worth of Auric's founders is INR 335Cr as of Mar 26, 2026.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	34.04%	335Cr	2318046	3585554	5564309	2026972
Deepak Agarwal	6708688	2861640	4951327	6084352	1085682	5148479
Fund	22.17%	218Cr	8660298	6352476	7624713	1808038
Cactus Partners	3686743	1184728	8176262	4927583	6455841	1442021
Venture Catalysts	3	3	7	2	5	6
Enterprise	12.92%	127Cr	9727964	6986504	1806713	4372199
Angel	11.62%	114Cr	2738725	2389606	8106442	7958994
Other People	18.45%	182Cr	4436904	6623563	4392192	4503234
ESOP Pool	0.81%	7.97Cr	0	0	0	0
Total	100.00%	985Cr	1638964	5853313	5537398	3536145