When was Baozun founded?

Baozun was founded in 2007 and raised its 1st funding round 4 years after it was founded.

Where is Baozun located?

Baozun is headquartered in Jing an, China.

How many employees does Baozun have?

As of Mar 31, 2026, the latest employee count at Baozun is 654.

Is Baozun a funded company?

Baozun is a funded company, having raised an undisclosed amount across 4 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Mar 2011.

When was the latest funding round of Baozun?

Baozun's latest funding was a $***** Post IPO round on Aug 13, 2020, with participation from 1 investor.

Where does Baozun rank among its competitors?

Baozun ranks 14th amongst 2013 active competitors, of which 200 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Cart.com, which secured $180M in Mar, 2026.

Who are the top competitors of Baozun?

Baozun's top competitors include Shopify, BigCommerce and Pattern Com. Among them, Cart.com secured the most recent funding round in March, 2026.

Baozun - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of digital commerce and brand management solutions for enterprises. The company delivers services including IT solutions, online store operations, digital marketing, customer service, and warehousing. The business offers support to brands seeking to expand their presence. The company focuses on providing comprehensive solutions for business needs.

Website: baozun.com/?lang=zh_CN
Social

Key Metrics

Founded Year

2007

Location

Jing an, China

Stage

Public

Latest Funding Round

Post IPO, Aug 13, 2020, $*****

Investors

2020 Ventures & 9 more

Ranked

14^th among 2013 active competitors

Employee Count

654 as on Mar 31, 2026

Investment & Acquisitions

GAP & 5 more

Similar Companies

Shopify & 1891 more

Exit Details

Public

View Baozun's full profile

Baozun got listed on May 26, 2015.

Click here to take a look at Baozun's IPO in detail

Baozun has raised funding over 4 rounds. Its first funding round was on Mar 2011. Its latest funding round was a Post IPO round on Aug 13, 2020 for $*****. 1 investor participated in its latest round. Baozun has 10 institutional investors.

Here is the list of recent funding rounds of Baozun:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 13, 2020	8039332	Post IPO	5697019	1139852	3703783	5850129
Apr 10, 2019	9997377	Post IPO	1769300	4471342	7847767	4624335
Jan 2013	9203766	Series C	5172856	4750654	5428469	Infinity Group

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View details of Baozun's funding rounds and investors

The founders of Baozun is Jun-hua Wu.

Here are the details of Baozun's key team members:

Jun-hua Wu: Co-Founder of Baozun and founder of 1 other company.
Vincent Qiu: CEO of Baozun.

View details of Baozun's Founder profiles and Board Members

Baozun's employee count trend

Baozun has 654 employees as of Mar 26. Here is Baozun's employee count trend over the years:

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Top competitors of Baozun include Shopify, BigCommerce and Pattern Com. Here is the list of Top 10 competitors of Baozun, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Insight Partners, Georgian & 18 others	88/100
2nd	BigCommerce 2009, Austin (United States), Public	Provider of ecommerce platform and related services for online businesses	$233M	Floodgate, Goldman Sachs & 13 others	75/100
3rd	Pattern Com 2009, London (United Kingdom), Public	Provider of ecommerce services including marketplace growth, fulfillment, and software	$277M	KSV Global, Ainge Advisory & 8 others	73/100
4th	AnyMind Group 2016, Singapore (Singapore), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, Mirai Creation Fund & 14 others	72/100
5th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Insight Partners & 6 others	71/100
6th	WooCommerce 2008, Cape Town (South Africa), Acquired	Developer of an open-source platform for customizable ecommerce solutions	-	TeamX	70/100
7th	Cart.com 2020, Houston (United States), Series D	Provider of unified commerce and logistics solutions for business growth	$735M	B. Riley Financial, Trinity Capital & 46 others	69/100
8th	etaily 2020, Metro Manila (Philippines), Series A	Provider of software suite solutions for e-commerce businesses	$24M	SKS Capital, Ayala & 17 others	68/100
9th	GoKwik 2020, Delhi (India), Series B	Platform offering software suite solutions for e-commerce and D2C brands	$70.5M	RTP Global, Think Investments & 66 others	68/100
10th	Commercetools 2006, Munich (Germany), Acquired	Provider of a platform for enterprise digital commerce and related services	$291M	Insight Partners, Accel & 9 others	67/100
14th	Baozun 2007, Jing an (China), Public	Provider of digital commerce and brand management solutions for enterprises	-	2020 Ventures, Invus & 8 others	66/100